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PRESENTATION BY : 
DHEERAJ MEHTA
CAIRN ENERGY 
Cairn Energy plc is an independent 
Scottish oil and gas exploration and 
production company headquartered 
in Edinburgh. The company was 
founded in 1981 by Sir Bill Gammell, 
formerinternational Rugby player. 
It has operational interests in 
Albania, Bangladesh, Greenland, 
Nepal and Tunisia and produces 
around 33,000 barrels of oil 
equivalent per day. It previously had 
major activities in India, where it 
made more than 20 discoveries 
in Rajasthan, including a major oil 
discovery at Mangala; these were 
sold through the spin-off of its Indian 
subsidiary Cairn India to Vedanta 
Resources in December 2010.
CAIRN INDIA 
In 2006, Cairn spun off its production 
interests in Western and Eastern 
India into a separate company 
called Cairn India Limited. Acreage 
held by its subsidiary Cairn India 
included the Mangla area in 
Rajasthan, which is thought to 
contain up to 1 billion barrels 
(160×106 m3) of recoverable reserves 
and came on stream in 2009. 
In September 2010, Vedanta 
Resources said that it was interested 
in buying a controlling stake in Cairn 
India. Vedanta Resources acquired a 
58.5% stake in Cairn India on 8 
December 2011, for $8.67 billion. 
Navin Agarwal is the new chairman of 
Cairn India.
Cairn India limited vision 
“To be a best-in-class E&P Company 
with a balanced portfolio delivering 
value through superior business 
performance and partnerships”
Cairn India limited mission 
• To become a global, world-class 
E&P company. 
• To establish a diversified and 
sustainable portfolio. 
• To deliver long-term value to host 
Governments, Local Communities 
and all Stakeholders.
CAIRN STRATEGY 
Believe that building strong, open and 
lasting Relationships with stakeholders 
is essential for improving transparency, 
enhancing trust, maintaining ‘social 
license to operate’: relationships with 
employees, communities, joint 
venture partners, governments 
or regulators. Seeking win-win 
relationships with all 
stakeholders is one of cairn guiding 
principles. Understanding 
stakeholders’ needs and concerns 
is vital for cairn. We regularly interact 
with district administration 
officials, as well as the general 
public and community leaders, 
to plan and implement 
long-term socio-economic 
development measures.
Unlocking RJ 
Potential 
Execution 
Focus 
Accelerating 
Exploration 
Production 
Growth 
Top Quartile 
HSE Standards 
• Largest ever Capex Program 
• Reduce Discovery to Delivery Cycle Time 
• Expand Infrastructure 
• RJ, Ravva & Others 
• International Activity 
• Sustained Volume Growth 
• Top Quartile Cost 
• Leveraging technology to improve recovery 
Among Top 10 E&P Companies World-wide 
in HSE Performance
Level of strategies 
• Corporate level strategies (CLS)- 
Cairn India board of directors. 
• Strategies business unit(SBU)- 
management committees in cairn 
India 
• Functional level strategies (FLS)
Corporate level strategies (CLS)- 
Cairn India board of directors 
1. Mr. Navin Agarwal Chairman, Non- 
Executive Director 
2. Mr. Tarun Jain N on-Executive 
Director 
3. Ms. Priya Agarwal N on-Executive 
Director 
4. Mr. Aman Mehta N on-Executive 
Independent Director 
5. Mr. Naresh Chandra N on-Executive 
Independent Director 
6. Dr. Omkar Goswami N on- 
Executive Independent Director 
7. Mr. Edward Story N on-Executive 
Independent Director 
8. Mr. P Elango Interim CEO & Whole 
Time Director
Management Committees at 
Cairn India 
• Executive Committee 
• Central Committee for Stakeholder 
Relations 
• Contracts Committee 
• Risk Management Committee 
• Ethics Committee 
• Grievance Committee 
• People Panel 
• Operating Unit Steering Committee 
• Sustainability Steering Committee
1. Excellent operations from Rajasthan and 
Mangala Processing terminal, Mangala field is 
considered to be largest onshore hydrocarbon 
find in India 
2. Robust system and very innovative 
technologies in place 
3. Ranked as world's fastest growing energy 
company 
4. Strong focus on CSR activities 
5. Strong brand name and 
reputation 
1. Increasing cost 
due of raw materials 
2. Strong government 
regulations and 
policies means slow 
operational efficiency 
S W 
O T 
1. India's growing energy requirements 
2. Buyout of Cairn India by Vedanta 
resources 
3. Heavy industrialization causing an increase 
in demand for fuel 
4.Demand-Supply gap in India 
1.Possibilities of reduction in subsidies on 
natural gas by government of India causing a 
fall in demand 
2.Economic instability and fluctuations in 
India's policies
Pestel 
analysis 
P 
• Govt. production 
sharing agreement. 
• Subjected to risky 
geopolitical violence. 
E 
• Cairn enjoy tax 
breaks and favourable 
corporate conditions. 
• Inability to 
determine prices 
S 
• The change in 
lifestyle indirectly 
affects Cairn. 
• Not as effective in 
their CSR policies and 
pollution control 
T 
• Innovative 
exploratory and 
drilling technology. 
• Shifting attitude 
Towards Renewable 
energy. 
E 
• Oil discovery in 
previously unexploited 
territories. 
• Activities result in 
carbon emissions. 
L 
• legal limitations and 
embargoes on their 
activities. 
• Policy uncertainties 
and government 
breach of contract.
PORTAL FIVE FORCES
Main competitors for cairn India 
limited 
• Adani Welspun Exploration 
Limited 
• Dolphin Offshore Enterprises 
(India) Limited 
• Great Eastern Energy Corporation 
Ltd. 
• GVK Oil & Gas Ltd. 
• Oil and Natural Gas Corporation 
Limited 
• Oil India Limited 
• Reliance India limited 
• BG Group 
• Asian Oilfield Services Ltd. 
• Aban Offshore Ltd. 
• Alpha Geo (India) Ltd
Bargaining power of suppliers 
In case of Cairn Energy Plc. the suppliers 
consists of countries where the oil wells 
are located 
as well as other organizations that 
develop various machinery that are used 
by the company in oil and gas 
explorations. The bargaining power of 
suppliers in Cairn Energy Plc. case can be 
said to b every high 
since oil and gas is only available in 
selected country. In addition, the bidding 
system that is usually adopted by most of 
countries that have oil and gas reserves is 
a good indicator of the high bargaining 
power that the suppliers have as the 
countries have the power to decide 
which company to award the exploration 
tender to.
Bargaining power of Buyers 
Mumbai: State-owned Bharat Petroleum 
Corp. Ltd (BPCL) and Hindustan 
Petroleum Corp. Ltd (HPCL) have shown 
interest in buying crude oil from Cairn 
India Ltd . Cairn sells crude only to two 
Gujarat-based private refiners —Reliance 
Industries Ltd in Jamnagar and Essar Oil 
Ltd in Vadinar. A 590km pipeline moves 
crude oil from Cairn’s Barmer fields in 
Rajasthan to Salaya in Jamnagar district. 
With a new 79km pipeline connecting 
Salaya to a terminal in the Arabian Sea 
close to commissioning, Cairn is seeking 
new customers to supply crude through 
the sea route. Once the pipeline from 
Cairn’s Barmer field in Rajasthan reaches 
the coastal terminal in Gujarat, these 
state-owned firms could source crude 
from it. Selling to the state-run marketers 
could help Cairn potentially improve its 
earnings over time.
Substitutes of oil and natural gas 
a)Unconventional resources such as 
shale gas and CBM, 
b)Renewable energy Resources such 
as- 
1) Wind energy 
2) Hydroelectric power 
3) Solar energy 
4) Tidal energy 
5) Geo-Thermal energy 
c)Nuclear energy
New entrants in oil and gas industry 
Low, Despite the attractiveness of oil 
and gas industry in India, the threat 
of new entrant is very low mainly 
because of two reasons High capital 
investment requirement and 
Economies of scale. Capital 
investment requirement in oil & gas 
industry is substantial as the 
investment requirement for setting 
up the production facilities, 
development of oil field requires 
specific technology and skilled 
labour. As a result of specific labour 
and resources requirement the entry 
barriers are high. Also the cost of 
drilling, services on the oil field and 
requirement of scientific research 
and material is also substantial
Strategic management cairn india by dheeraj

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Strategic management cairn india by dheeraj

  • 1. PRESENTATION BY : DHEERAJ MEHTA
  • 2. CAIRN ENERGY Cairn Energy plc is an independent Scottish oil and gas exploration and production company headquartered in Edinburgh. The company was founded in 1981 by Sir Bill Gammell, formerinternational Rugby player. It has operational interests in Albania, Bangladesh, Greenland, Nepal and Tunisia and produces around 33,000 barrels of oil equivalent per day. It previously had major activities in India, where it made more than 20 discoveries in Rajasthan, including a major oil discovery at Mangala; these were sold through the spin-off of its Indian subsidiary Cairn India to Vedanta Resources in December 2010.
  • 3. CAIRN INDIA In 2006, Cairn spun off its production interests in Western and Eastern India into a separate company called Cairn India Limited. Acreage held by its subsidiary Cairn India included the Mangla area in Rajasthan, which is thought to contain up to 1 billion barrels (160×106 m3) of recoverable reserves and came on stream in 2009. In September 2010, Vedanta Resources said that it was interested in buying a controlling stake in Cairn India. Vedanta Resources acquired a 58.5% stake in Cairn India on 8 December 2011, for $8.67 billion. Navin Agarwal is the new chairman of Cairn India.
  • 4. Cairn India limited vision “To be a best-in-class E&P Company with a balanced portfolio delivering value through superior business performance and partnerships”
  • 5. Cairn India limited mission • To become a global, world-class E&P company. • To establish a diversified and sustainable portfolio. • To deliver long-term value to host Governments, Local Communities and all Stakeholders.
  • 6. CAIRN STRATEGY Believe that building strong, open and lasting Relationships with stakeholders is essential for improving transparency, enhancing trust, maintaining ‘social license to operate’: relationships with employees, communities, joint venture partners, governments or regulators. Seeking win-win relationships with all stakeholders is one of cairn guiding principles. Understanding stakeholders’ needs and concerns is vital for cairn. We regularly interact with district administration officials, as well as the general public and community leaders, to plan and implement long-term socio-economic development measures.
  • 7.
  • 8. Unlocking RJ Potential Execution Focus Accelerating Exploration Production Growth Top Quartile HSE Standards • Largest ever Capex Program • Reduce Discovery to Delivery Cycle Time • Expand Infrastructure • RJ, Ravva & Others • International Activity • Sustained Volume Growth • Top Quartile Cost • Leveraging technology to improve recovery Among Top 10 E&P Companies World-wide in HSE Performance
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Level of strategies • Corporate level strategies (CLS)- Cairn India board of directors. • Strategies business unit(SBU)- management committees in cairn India • Functional level strategies (FLS)
  • 19. Corporate level strategies (CLS)- Cairn India board of directors 1. Mr. Navin Agarwal Chairman, Non- Executive Director 2. Mr. Tarun Jain N on-Executive Director 3. Ms. Priya Agarwal N on-Executive Director 4. Mr. Aman Mehta N on-Executive Independent Director 5. Mr. Naresh Chandra N on-Executive Independent Director 6. Dr. Omkar Goswami N on- Executive Independent Director 7. Mr. Edward Story N on-Executive Independent Director 8. Mr. P Elango Interim CEO & Whole Time Director
  • 20. Management Committees at Cairn India • Executive Committee • Central Committee for Stakeholder Relations • Contracts Committee • Risk Management Committee • Ethics Committee • Grievance Committee • People Panel • Operating Unit Steering Committee • Sustainability Steering Committee
  • 21.
  • 22. 1. Excellent operations from Rajasthan and Mangala Processing terminal, Mangala field is considered to be largest onshore hydrocarbon find in India 2. Robust system and very innovative technologies in place 3. Ranked as world's fastest growing energy company 4. Strong focus on CSR activities 5. Strong brand name and reputation 1. Increasing cost due of raw materials 2. Strong government regulations and policies means slow operational efficiency S W O T 1. India's growing energy requirements 2. Buyout of Cairn India by Vedanta resources 3. Heavy industrialization causing an increase in demand for fuel 4.Demand-Supply gap in India 1.Possibilities of reduction in subsidies on natural gas by government of India causing a fall in demand 2.Economic instability and fluctuations in India's policies
  • 23. Pestel analysis P • Govt. production sharing agreement. • Subjected to risky geopolitical violence. E • Cairn enjoy tax breaks and favourable corporate conditions. • Inability to determine prices S • The change in lifestyle indirectly affects Cairn. • Not as effective in their CSR policies and pollution control T • Innovative exploratory and drilling technology. • Shifting attitude Towards Renewable energy. E • Oil discovery in previously unexploited territories. • Activities result in carbon emissions. L • legal limitations and embargoes on their activities. • Policy uncertainties and government breach of contract.
  • 25. Main competitors for cairn India limited • Adani Welspun Exploration Limited • Dolphin Offshore Enterprises (India) Limited • Great Eastern Energy Corporation Ltd. • GVK Oil & Gas Ltd. • Oil and Natural Gas Corporation Limited • Oil India Limited • Reliance India limited • BG Group • Asian Oilfield Services Ltd. • Aban Offshore Ltd. • Alpha Geo (India) Ltd
  • 26. Bargaining power of suppliers In case of Cairn Energy Plc. the suppliers consists of countries where the oil wells are located as well as other organizations that develop various machinery that are used by the company in oil and gas explorations. The bargaining power of suppliers in Cairn Energy Plc. case can be said to b every high since oil and gas is only available in selected country. In addition, the bidding system that is usually adopted by most of countries that have oil and gas reserves is a good indicator of the high bargaining power that the suppliers have as the countries have the power to decide which company to award the exploration tender to.
  • 27. Bargaining power of Buyers Mumbai: State-owned Bharat Petroleum Corp. Ltd (BPCL) and Hindustan Petroleum Corp. Ltd (HPCL) have shown interest in buying crude oil from Cairn India Ltd . Cairn sells crude only to two Gujarat-based private refiners —Reliance Industries Ltd in Jamnagar and Essar Oil Ltd in Vadinar. A 590km pipeline moves crude oil from Cairn’s Barmer fields in Rajasthan to Salaya in Jamnagar district. With a new 79km pipeline connecting Salaya to a terminal in the Arabian Sea close to commissioning, Cairn is seeking new customers to supply crude through the sea route. Once the pipeline from Cairn’s Barmer field in Rajasthan reaches the coastal terminal in Gujarat, these state-owned firms could source crude from it. Selling to the state-run marketers could help Cairn potentially improve its earnings over time.
  • 28. Substitutes of oil and natural gas a)Unconventional resources such as shale gas and CBM, b)Renewable energy Resources such as- 1) Wind energy 2) Hydroelectric power 3) Solar energy 4) Tidal energy 5) Geo-Thermal energy c)Nuclear energy
  • 29. New entrants in oil and gas industry Low, Despite the attractiveness of oil and gas industry in India, the threat of new entrant is very low mainly because of two reasons High capital investment requirement and Economies of scale. Capital investment requirement in oil & gas industry is substantial as the investment requirement for setting up the production facilities, development of oil field requires specific technology and skilled labour. As a result of specific labour and resources requirement the entry barriers are high. Also the cost of drilling, services on the oil field and requirement of scientific research and material is also substantial