It is always challenging for a company and webmaster to drive more visitors from a small website. Here are some tips that will increase the impression and ranking high on SERP.

1. S E A R C H E N G I N E O P T I M I Z A T I O N
B Y D H A V A L T H A N K I
Tips for small website to
compete with large website.

3. How small website can get into answer box (Google
Search) using FAQ?
 Google I/O 2018 has focused more on voice assistant; so
how can small website prepare them to be there ready for
upcoming mobile-indexing, voice assistant and voice
search? With the limited budget and limited number of
pages, it always becomes hard for a webmaster and SEO
agency to drive traffic to your client’s website.
 Here, we I have come up with a structure for small size
website; which can increase their chances to get into
voice query and see significant impact on ranking
position.

4. How small website can get into answer box (Google
Search) using FAQ?
 Most common way to create FAQ is creating a FAQ
page and put all questions there. Second approach
can be creating category inside the FAQ and put
different questions in different category.
 Let’s say you are having a 5 page website and you are
introducing the FAQ page then you website size have
become of 6 pages and that has to compete with
thousand number of pages indexed by Google.
Sounds difficult?

5. How small website can get into answer box (Google
Search) using FAQ?
 Let’s say you are creating 4 categories inside FAQ; so
now your website got 4 more pages making a total of
10 pages of website. Feeling good?
 You might have limited budget for content writing
and so assuming that you are having 20 questions.
Instead of putting all 20 questions on a same page; it
is better to creating a 4 category and add 5 questions
on each. Good One?

6. How about doing it in following way?
 Introduce a “frequently asked questions” on each of
your website page. This can be either after the
introduction paragraph or below the fold. This
section should have 5 question related to this specific
page’s intent. Now link each of the questions to their
unique URLs. It means; now your website got 25
new URLs/Pages. Question itself should be used in
URL.

7. How about doing it in following way?
 Each question page should have other related
question on it; this will be treated as the content of
the page, and you are not paying anything extra to
your content writing team.
 At bottom of Other related question you can put a
learn more link that will take user to the particular
page, and you can also introduce a small form for
them to drop any questions.

8. Advantage with this approach:
 Google crawler indexes more of your website pages. 5 web pages + 25 Question pages.
 25 Question pages have higher chance of getting eligible for voice query.
 When visitor lands on any of this page from search they see related questions, the see a link
taking them to a page having more information and also see a form to drop any questions.
It means more engagement.
 Visitor can continue exploring more question from the related question, reduces the bounce
rate and increase use engagement.
 Your 5 page website has been 30 page website with limited budget.
 If you have CMS and dynamic pages then you can keep managing FAQ and that can help
your website grow as per the trending questions and answers which are most likely to be
asked by visitors.

9. Things we need to keep in mind:
 Add JSON block schema mark-up.
 Use question as meta-title and answer as meta-
description.
 Each question page should be having self canonical