BPR is a process that radically redesigns business processes to achieve dramatic improvements in critical performance measures like cost, quality, and speed. It eliminates inefficiencies like slack, sub-optimization and lock-in effects by taking a clean-sheet approach to ask why each process exists and how it can be redesigned to better meet customer needs. The objectives of BPR are to improve quality, speed of customer service and customer-supplier relationships through a focused, objective-driven approach that provides benchmarks for measuring process performance.