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Honda-Management and Technical Aspects
- 1. HONDA The Power of Dreams By- Devesh Soni
- 2. INTRODUCTION•Honda is a Japanese Multinational Corporation primarily known as a manufacturer of automobiles and motorcycles. •Founded on 24th September, 1948 by SOICHIRO HONDA and TAKEO FUJISAWA. Introduction •Headquarters: Minato, Tokyo, Japan
- 3. How did Honda Start? And used the proceeds to found the Honda Technical Research Institute in October 1946 Soichiro Honda sold the salvageable remains of the company to Toyota after the war for ¥4,50,000 A US B-29 bomber attack destroyed Tokai Seiki's Yamashita plant in 1944, and the Itawa plant collapsed in the 1945 Mikawa earthquake By 1941, Honda was able to mass-produce piston rings acceptable to Toyota using an automated process Tokai Seiki won a contract to supply piston rings to Toyota, but lost it In 1937, Honda founded Tokai Seiki (Eastern Sea Precision Machine Company) to make piston rings Soichiro Honda had an interest in automobiles & He worked as a mechanic Art Shokai garage The first production car from Honda was the S500 sports car, in October 1963 The first complete motorcycle, with both the frame and engine made by Honda, was the 1949 Model D and become biggest man of motorcycle in 1964 At the same time Honda hired engineer Kihachiro Kawashima, and Takeo Fujisawa who provided indispensable business and marketing expertise In 1949, the Honda Technical Research Institute was liquidated for ¥1,000,000, these funds were used to incorporate Honda Motor Co., Ltd. Honda began building their own engine, and supplying these to customers to attach their bicycles Type A model Honda realizes the need for affordable transportation and begins grafting war-surplus two-stroke motors onto bicycle with a staff of 12 in a 170 sq ft shack. Later, 1995 gave rise to the Honda Aircraft Company with the goal of producing jet aircraft under Honda's name CEO Kawamoto acted quickly to change Honda's corporate culture, rushing through market-driven product development that resulted in recreational vehicles such as the first generation Odyssey and the CR-V Japanese media reported in 1992 and 1993 that Honda was at serious risk of an unwanted and hostile takeover by Mitsubishi Motors Following the death of Soichiro Honda, Honda found itself quickly being outpaced in product development by other Japanese automakers Honda expanded its operations and exports to numerous countries around the world. In 1986, Honda introduced the successful Acura brand
- 4. TYPE A-MODEL
- 5. Company Description 81% 12% 4% 3% HMC Sales Allocation Motorcycles Automobiles Power Products Others • Automobiles • Motorcycles • Scooters • ATVs (All-terrain vehicle) • Electrical Generators • Water pumps • Lawn and Garden Equipments • Tillers • Outboard motors • Robotics • Jets,Jet Engines • Thin-film solar cells
- 6. Products
- 7. Management of Honda Management involves coordinating & overseeing the work activities of others so that organizational goals can be accomplished efficiently and effectively. 1.Planning Honda develops flexible plans, where they anticipate possible problems and solutions to those problems. Honda involves it’s staff in different types of planning. 1. Product Planning 2. Business Planning Honda develops many plans and then carries out extensive brainstorming sessions where they first set objectives and discuss ways to achieve those objectives.
- 8. Cont… Organizing is a crucial function to facilitate completion of any plans. Honda placed a team of specialists for various centers across the world, who were assigned specific tasks to accomplish goals Initially Soichiro Honda & Takeo Fujisawa used forceful personal leadership but later Mr. Takeo introduced “team leadership”. Honda uses the “soft” approach where workers are put in complete control of machines. Human control is necessary where humans monitor what machines do. 2.Organizing 3.Leading 4.Controlling
- 9. Strategic Management Step 1: Identifying Honda’s current mission, goals and strategies Honda’s current goals “Accelerate our effort to strengthen the core characteristics that make Honda unique to accomplish further growth “ part of speech by Honda’s president. Another goal is to reduce total hydrocarbon emissions by developing “green” vehicles
- 10. Step 2: SWOT ANALYSIS
- 11. Team & Individual Objective Set Out Mid Year Review Annual Performanc e Review Review & Individual Communicatio n Summarised Step 3: Formulate, implement strategies and evaluate results
- 12. Human Resource Management HRM means employing people, developing their resources, utilizing, maintaining and compensating their services in tune with the job and organizational requirement. Honda company employs 1,81,876+ workers. Soichiro Honda had the clear aim and created a trustworthy atmosphere in the company. His employees soon came to understand that poor performance would not be tolerated. The Human Resource Managing Department at Honda is given specific instructions on how to employ the best possible workers.
- 13. The objective of managers is to build relationships in which workers would see themselves working with the manager, rather than working for a manager Human resource management assume that if employees are happier at work, the production would increase. The owners treat others as equal and often work in a workshop with employees. Cont…..
- 14. Employees – an asset of the organization
- 15. Motivating Employees Motivating the employees was one of the main objective of the human resource management at Honda. Motivation can be defined as the process of arousing, directing, and maintaining behavior toward a goal. Soichiro Honda placed human initiative and attention to all workers on the first place. He tried to create a better environment for his employees, attract specialists and motivate them to do their work in the best possible way.
- 16. Mr. Honda paid much attention to experimental work and did not accept attempts to control him or his corporation via the traditional caste system. Mr. Honda understood that encouraging his worker’s personal development will bring him success in business. He instilled in his employees the drive to learn without fear of failure, having built the road to success. Need for self actualisation Esteem Need Social needs Security need The physiological needs Cont….
- 17. Managing Operations “Taking an innovative approach to develop new efficiencies in managing our operations through their services” said Mike Wallace, manager of Honda’s MRO purchasing. An example of the way Honda manages operations is when they use tracking software to monitor when motors and other machinery go into service. This has brought significant cost savings to Honda, making Honda very efficient. Assembly Lines
- 18. Managing change & innovation “In today’s competitive market, you must keep up with the latest technology, but more importantly you must take care of your customers." stated Honda’s managing director Honda is keeping up with technology like creating “green” cars, and wants to maintain profits but however it’s main focus is to provide excellent customer service
- 19. Honda’s current situation •According to this article, Honda ranked #1 on ACEEE’s “greenest vehicles of 2010” •ACEEE is the American council for an Energy Efficient Economy. •This shows that Honda is doing it’s best to keep up with the current social trends, one of which is being “environmentally friendly” •Honda is going “green” in order to satisfy the needs of those customers who are trying to reduce their carbon footprint on this earth. •By producing such cars Honda is able to prove that it is a THOUGHTFUL ORGANIZATION. •Honda Civic GX natural gas car earns the top spot for the seventh year straight.
- 20. Honda in India Honda Cars India Honda Motor Company Usha International Honda Siel Cars India Ltd Honda Motor Company Usha Internatio nal Honda Cars India Ltd (HCIL)
- 21. Models Honda City Honda Accord Honda Civic Honda Jazz Honda Brio Honda CRV Honda Amaze Honda Mobilio
- 24. Why is Honda Successful? • Company's clean-burning CVCC engine created an automotive revolution, and its cars won a large share of the U.S. market. • The longevity of how long the vehicle lasts • The great resale value • Great Performance Cars
- 25. References 1. Google search engine, helped to surf for information about Honda 2. Management, VSP RAO 3. Human Resource & Personnel Management, K Aswathappa