The document provides a self-assessment of the author's blog and business performance over the past six months. Some key metrics discussed include business revenue, daily visitors to the blog, time spent on the site, and conversion of visitors to "money pages" about services. Geographic data on blog visitors shows popularity in the US but little readership in places like Wyoming, Greenland, Belarus, and Mongolia. The author expresses enjoyment in blogging and leveraging various online tools to generate consulting prospects.

1. Why Don’t The People in Wyoming, Greenland,
Belarus, & Mongolia Like Me?
A Report Card on My Blog and
Business Performance for Past Six Months

2. It’s always important to go back and
take a honest assessment of how you
are really performing
For the past six months I’ve
given myself a B-
What’s your grade?

3. What Are The Metrics I Use to Grade My Performance?
1. Business Revenue
• Cash is always King!
2. Blog Metrics
• Is my message resonating?
• Am I converting traffic into business?
3. Am I Having Fun?
• Do I really enjoy what I’m doing?

4. Cash is Always King
• I run a corporate development consulting business
• Leverage blogging and social media to get leads
• Strong correlation blog/social media performance with my revenues and profits
Monthly P&L Bank Cash Balance
2009 has been tough but I’ve been able to sustain
revenues/profits and build cash.

5. Blog Metrics

6. Two Types of Metrics
Metrics That Matter to Me
• Daily Visitors
• Average Time on Site
• Visitor Conversion to ‘Money Pages’
Metrics That Are Interesting, but Don’t Directly Drive $$$
• Visitors by Geography
• Traffic Sources
• Search Terms
• Blog Post Popularity
Each web business has a few metrics that are important to them. You
have to decide what is relevant for your business. These metrics
happen to work for me but probably won’t for most businesses

7. Metrics That Matter for Me
• Daily visitors = exposing my message
to new people
• Historically 72% New / 28% Returning
• Time on Site = relative interest in my
content
• Typical post consumed in 30 to 50 seconds
• > 1 minute 20 seconds critical in my
business
• “Money Pages” are pages about me and
my services
• People that read other content and then
read a “Money Page” are my best
prospects for new business

8. New Visitors Come
In Here
• A “Money Page” contains specific
content about my firm’s credentials,
capabilities, and experience
• Goal of the “Money Pages” is to convert
a casual reader into a consulting prospect
• On a daily basis, 10% of visitors convert
to one or more “Money Pages”
• ~2.7% of conversions result in some type
of business discussion
Money Page
• Or, 0.27% of all visitors become a new sales
prospect for me
Funnel
Consulting Prospects
Come Out Here

9. Some Fun Metrics

10. • I’m pretty popular in the United States
• Greenland, Belarus, Mongolia, & Most of
Africa is a bit tough for me . . . .

11. Twitter Follower Geographic Distribution
Yes, That’s
Mongolia
It’s a little odd to me that no one from Mongolia
has read my blog but I have dozens of Mongolian
Twitter followers . . . . . . .

12. • I live in Atlanta, so that explains Georgia
• New York is the private equity capital of the USA
• Massachusetts, California, Austin are Tech Hotbeds
• I wonder why no one in Wyoming likes me?

13. • >25 Visits from Specific Cities
• I’m definitely more of an East Coast vs West Coast
kind-of-guy
• Maybe my global reach isn’t so big after all . . .

14. • Google Search is my best friend
• TechCrunch is always good for some link-bait
• Facebook, Twitter, & LinkedIn ~10%
• SpatiallyRelevant.org is patiently teaching me
how to leverage all these tools

15. A Few Words About SpatiallyRelevant.org
spatially relevant
• Alltop 25 Branding Blog
• Alltop 25 Product Management Blog
• 20+ Speaking Engagements a Year
• 200+ RSS Readers
• 2,370 Twitter Followers. 2,655 updates
• 32,780 people have viewed his presentations on slideshare.net
(I’m only up to 973)
Spatially has been kind enough to mentor me over the past
six months. Before his intervention I averaged 5 views a day. I would
have never gotten the leads that turned into gigs if Spatially had
not taught me how to build demand via the web

16. • Owning a couple of Google search terms is handy
• Calculating Enterprise Values is one of mine
• Over 1/3rd of My Traffic is driven by people looking
to figure out how to calculate the enterprise value
of public and private companies

17. DevelopmentCorporate.com Blog Post % Page Views
How to Calculate the Enterprise Value of Private Companies 18.6%
How to Calculate Enterprise Value 17.9%
Why Google Employees Quit, Why Web 2.0 is Over, & Why Your Newborn Needs A Gmail Account 7.7%
The Cost of Financial Illiteracy 7.1%
Carlyle Group:How the Global Credit Meltdown has Changed the World of Private Equity 6.6%
Harvard Business Review - How to Outperform During This Recession 5.6%
Mary Meeker, Morgan Stanley quot;Queen of the Net: Economy + Internet Trendsquot; 4.7%
How Much Are Mashable.com, DrudgeReport.com, & Gawker.com Worth? 4.2%
The Hedge Fund Transparency Act or quot;We have to Disclose WHAT to the SEC!quot; 3.9%
Cheating the Shorty Awards, Cerberus Layoffs, & Obama's Gatling Gun Suburban 3.8%
John C. Mecke | DevelopmentCorporate 2.9%
About Us | DevelopmentCorporate 2.6%
What Does a Trillion Dollars Really Look Like? 2.3%
SaaS Revenue Primer: Flux Analysis 2.1%
I Wish I Knew How to Monetize Social Media 1.7%
SaaS Revenue Primer: Tiering Analysis 1.6%
Monetizing Social Media: CiscoFatty.com 1.5%
If I were the Twitter Product Manager for a Day . . 1.4%
How to Pitch a VC the Marc Andreessen Way (aka Pitching Hacks at Stanford) 1.4%
Debunking Layoff Myths 1.3%
A 2009 Prescription for Venture Capital & Private Equity 1.3%
• Here’s a list of my top 25 posts
• The two main ‘Money Pages’ are John C. Mecke
(resume & bio) and About Us (credentials /
experience)

18. Now for the Last Question:
Am I Having Fun?

19. I am like a kid in a candy store. In the past six
months I’ve rediscovered my love for writing and
story telling and I’ve been able to use those skills
to drive new gigs for my business