Patanjali Ayurved Limited is an Indian FMCG company founded by Baba Ramdev and Acharya Balkrishna that manufactures herbal and mineral products. Headquartered in Haridwar, Uttarakhand, the company has seen staggering growth in recent years, with revenues reaching Rs. 10,561 crore in fiscal year 2016-17. Acharya Balkrishna owns 93.7% of the company while profits are donated to charity.

1. PATANJALI’s FUTURE

2. Company Brief Overview
Founder- Baba Ramdev & Acharya Balkrishna
Stakeholder- Acharya Balkrishna (96 percent) and Baba Ramdev (0 percent)
Headquarter- Haridwar, Uttarakhand
Area served- South Asia and Middle East
Patanjali Ayurved Limited is an Indian FMCG company. Manufacturing units and headquarters are located
in the industrial area of Haridwar while the registered office is located at Delhi. The company
manufactures mineral and herbal products. It also has manufacturing units in Nepal under the trademark
Nepal Gramudhyog and imports majority of herbs in India from Himalayas of Nepal.[According
to CLSA and HSBC, Patanjali is the fastest growing FMCG company in India. It is valued at ₹30
billion(US$470 million) and some predict revenues of ₹5,000 crore (US$780 million) for the fiscal 2015–
16.Patanjali declared its annual turnover of the year 2016-17 to be estimated ₹10,216
crore (US$1.6 billion).Ramdev baba has stated in his interview with CNN-News18 that profit from Patanjali
Products goes to charity.

3. Shareholders
Name of the Shareholders Percentage hold
Acharya BalKrishna 93.7
Poddar Sarwan 3.0
Poddar Sunita 3.0

4. Current Fiscal Year Performance
Patanjali has registered staggering growth since last year. Growing at a rapid speed, the
company’s overall turnover in the financial year 2016-17 stood at Rs10, 561 crore. Out of the
total profit earned, Ramdev informed that Patanjali Ayurved alone accounted for Rs 9,346 crore
and Divya Pharmacy Rs 870 crore. Meanwhile, Patanjali Gramodyog (the cereal and health
drinks division) clocked Rs 345 crore in sales in 2016-17.
The main factor is that while Patanjali sells products like soaps, toothpaste, hair oil, amla juice,
atta, biscuits and noodles, Divya Pharmacy makes and sells Ayurvedic medicines.

5. Fiscal Performance Comparison

6. Key Questions??
Why did customers buy? Is it price, or something else?
Are customers happy? Will they continue to buy?
In which products/categories are Patanjali customers happiest (stickiest)?
Who might get hurt because of Patanjali?
Is usage of one Patanjali product leading to the next?

7. Performance
Year Revenues(In Rs Crore)
2009-10 165
2010-11 317
2011-12 446
2012-13 850
2013-14 1200
2014-15 2006
2015-16 5008