Recent trends in the Android Ecosystem by Tiago Alves
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Presented during DevCon Summit 2016 #DevFutureForward on November 5-6, 2016 at SMX Convention Center Manila, Mall of Asia Complex, Pasay City.
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Recent trends in the Android Ecosystem by Tiago Alves
- 1. Trends in Android Nov 2016 - DevCon Manila
- 3. 3 Mobile operating systems dominated by Android *July - September 2016 Source: Strategy Analytics (http://www.cnbc.com/2016/11/03/google-android-hits-market-share-record-with-nearly-9-in-every-10-smartphones-using-it.html) WW smartphone OS market share 2009 - 3Q 2016* Others (0.3%) 87.5% 12.1%
- 4. 4 Google leads in terms of downloads… WW App Downloads 1Q2016. Indexed Source: AppAnnie (http://blog.appannie.com/app-annie-index-market-q1-2016/) 0 25 50 75 100 x2
- 5. Q1 2012 Q1 2014 Q1 2016 47271.5 5 36x …and has been doing a good job in terms of monetisation… Quarterly WW Google Play Revenue Indexed 2014 Source: AppAnnie (http://blog.appannie.com/app-annie-index-market-q1-2016/)
- 6. 6 …but Apple continues to lead in terms of revenue generation WW App Revenue 1Q2016. Indexed Source: AppAnnie (http://blog.appannie.com/app-annie-index-market-q1-2016/) 0 25 50 75 100 x2
- 7. 7 Developers in emerging markets think about Android first… Platform priority for Developers by country 2016 Source: MobiScroll (https://blog.mobiscroll.com/launching-an-app-on-ios-android-or-both-at-the-same-time/)
- 8. 8 …but they have to deal with a huge Android fragmentation Source: Business Insider (http://www.businessinsider.sg/android-fragmentation-and-the-effect-on-samsung-sales-2015-8/) Models by Android manufacturer (Aug 2015) 20,000 devices with 10+ OS versions
- 9. A CROWDED APP WORLD
- 10. 10 90% of time on mobile is spent using Apps which is good… Source: Flurry (http://flurrymobile.tumblr.com/post/127638842745/seven-years-into-the-mobile-revolution-content-is) Distribution of time spent on mobile US. Jun 2015
- 11. Apple App Store Google Play Amazon Aptoide 700,000 600,000 2,200,000 2,000,000 11 Apple App Store Google Play Amazon App Store Aptoide Source: Statista (http://www.statista.com/statistics/276623/number-of-apps-available-in-leading-app-stores/) …but how to stand out within 2 Million Apps? Apps available in App Stores (June 2016)
- 12. 12 Additionally, users are not using more Apps… Source: Business Insider (http://www.businessinsider.sg/average-number-of-apps-vs-time-spent-2016-5/) & Mary Meeker “Internet Trends” Apps used per month US. 4Q2011 - 4Q2015 12 Apps used per day (3 of them account for 80% of usage)
- 13. Source: Business Insider (http://www.businessinsider.sg/sensor-tower-94-percent-of-app-store-revenue-comes-from-top-1-percent-publishers-2016-5/) …so all the money goes to a few top publishers App store revenue breakdown (US. Q1 2016)
- 14. 14 Is it possible to disrupt a world dominated by giants like Facebook? Source: Business Insider & Statista (http://www.businessinsider.sg/facebook-dominates-online-messaging-2016-7/) MAUs from social & messaging apps 2016
- 15. 15 Pokémon did it! Avg usage of Apps US. July 2016 Source: Business Insider (http://www.businessinsider.com/pokemon-go-popularity-shown-by-app-usage-time-2016-7)
- 16. HOW TO STAND OUT?
- 17. 17 3rd-party App Stores already represent half of Google Play downloads… 2015 2016F 2020F 80 41 31 166 78 54 35 2724 Mobile App Downloads Billions (2015 - 2020F) … 3rd-party android Source: AppAnnie presentation at TiA SG 2016
- 18. 18 APPS TIMELINE TOTAL FREEDOM POWER TO THE USER EXCLUSIVE CONTENT Apps not available in Google Play Relevant tech articles and suggested Apps No login or geographic restrictions Rollback, Schedule & Ignore update features 24 Million downloads … because they offer unique features not available in Google Play…
- 19. 19 Myanmar Philippines Singapore … so developers can use them as additional acquisition channels
- 20. 20 November 2015 June 2016 15. India 16. Philippines 17. Morocco 18. Argentina 19. Malaysia 20. Portugal 21. Turkey 22. Thailand 23. Indonesia 15. Indonesia 16. Chile 17. Philippines 18. Morocco 19. Argentina 20. Turkey 21. Portugal 22. Malaysia 23. Thailand Used Language Country Ranking … 6x Bahasa Bahasa … Used Language Country Ranking Having local languages is critical…
- 21. 21 …but localisation goes much beyond just translating your App Covered face in Arabic version Castle Clash versions in Aptoide
- 22. 22 The size of your App matters! Source: Akamai State of the Internet Report Philippines with slow & expensive data connections Avg Internet connection speeds Mbps 2.5Philippines
- 23. 23 We can help you reach 100 Million users worldwide EDITOR’S CHOICES Possibility of being featured in the most premium section of the App Store 75 USD VOUCHER Free credit to promote your Apps & Games in the Sponsored section Free! 5m