Presentation IS-4025, InContext ShopperMX – Innovative Shopper Marketing Simulations, by Tracey Wiedmeyer at the AMD Developer Summit (APU13) November 11-13, 2013.

1. INCONTEXT SOLUTIONS
YOUR CONCEPT IN CONTEXT
TRACEY WIEDMEYER, CO-FOUNDER, CTO
TW@ICS3D.COM

2. AGENDA
Who we are
Why we got here
ShopperMX Demonstration
3D in the Enterprise
An Evaluation Platform
AMD Collaboration
4 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL

3. INCONTEXT SOLUTIONS OVERVIEW
 Founded in 2009 to address an industry challenge
 Simulate shopper and retail experiences
‒ Rich realistic 3-D to the web
‒ Uncomplicate the complex
‒ Level the playing field
• 50+ top consumer brand & retailer clients
6 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL
‒ Industry first 3-D web based virtual platform
‒ Research and technology in one firm
‒ First DIY SaaS Shopper Marketing platform

5. TERMS
CPG
Planogram
Facing
End Cap
Aisle Blade
Floor Talker
8 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL

6. WHY WE GOT HERE
Last 20 years
On Premise vs. Distributed
Physical Mock Stores
Subjective vs. Objective
Real time decision making
9 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL

7. SHOPPERMX DEMO
10 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL

8. 3D IN THE ENTERPRISE
Familiar
Interactions
Gizmos
Drag-n-Drop
Hallway Testing
11 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL

9. AN EVALUATION PLATFORM
Visual Attention Analysis
DIY Research
‒Dashboards
‒Sales Lift
12 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL

10. AMD COLLABORATION
Software | Hardware
Video Compression Engine (VCE)
Business
Credibility
‒Fixed function hardware coding
Cutting edge graphics cards
Investment dollars
3D specialists
Joint marketing opportunities
Sounding boards
Introductions
13 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL

11. AMD VIDEO COMPRESSION ENGINE (VCE)
Benefits of Video Recording
Cost of “Movie Production”
‒$20-25k
‒Time consuming
No specialized hardware required
‒Works in a browser
14 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL
Simple record and save
‒No complex training
Cross device compatible
‒Login and watch or download
‒Send link to partners

12. VIDEO RECORDING PROCESS
Client Side
User Records
A Video
Collect
Data
User Saves
Video
Server Side
InContext Data
Center
15 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL
Rendering
Process
User’s Cloud
User Notified

13. AMD VIDEO COMPRESSION ENGINE (VCE) BEFORE / AFTER
Before VCE
25 Minutes!
InContext Data Center
Raw Rendering
Transcoding
(Lagarith)
(H264)
Microsoft’s Cloud Microsoft Azure
Media Services
User’s Cloud
Happy User
After VCE
InContext Data Center
< 8 Minutes!
VCE Rendering
User’s Cloud
16 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL
Happy User

14. AMD VIDEO COMPRESSION ENGINE (VCE) BENEFITS
Ease of Use
Quality HD Content Rendering
Fast
Scales Easily
Cost Effective
17 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL

15. QUESTIONS?
18 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL