Sorry that the videos aren't "in" this one, but the links are where they should be.
Also, another apology for the non-catchy title slide... I'm usually ok at these, but wasn't feeling anything for this one.
Can't upgrade to pro, since I'm still in school and money's tight.
4. Recommended Reading
Social Media & Litigation:
Wendy K. Akbar, Evidence That Bytes: E-Discovery in the Age of
Hidden Data, Clouds, Facebook, Twitter, and the Digital Family, Journal
of Internet Law, July 2011.
Kali N. Bracey & Kelly D. Gardner, Two-Faced? Ethical Implications of
the Use of Facebook as a Discovery Tool in Litigation, 28 The
Computer & Internet Lawyer, December 2011.
Jason H. Casell, To Tweet or Not to Tweet: Juror Use of Electronic
Communications and Social Net working Tools, Journal of Internet
Law, November 2011.
Michelle Sherman, The Anatomy of a Trial with Social Media and the
Internet, Journal of Internet Law, May 2011.
Joshua N. Azriel, Using Social Media as a Weapon to Harm Victims:
Recent Court Cases Show a Need to Amend Section 230 of the
Communications Decency Act, Journal of Internet Law, July 2011.
Evan Brown, Internet Law in the Courts, Journal of Internet Law,
January 2012.
Facebook Settles FTC Charges Regarding Its Privacy Practices, 29 The
Computer & Internet Lawyer, February 2012.
5. Recommended Reading
Social Media & Privacy:
Mary Madden, Privacy Management on Social Media Sites, Pew Research
Center, February 2012.
Social Media Advertising:
Marc S. Roth & Kawana T. King, New Media, But Old Rules Still Apply: What
Companies Engaging in Social Media Advertising Should Know, Computer
Technology Law Report, 13 CTLR 104, February 2012.
6. Recommended Reading
Social Media, The Practice of Law &
Professional Responsibility:
Dan Pinnington, Essential Dos and Don’ts for Twitter Users,
Law Practice, March/April 2011.
Guideposts For Lawyers Personal Use of Social Media, Law
Practice March/April 2011.
John Hellerman & Rudy Bur well, When to Engage (Or Not) in
the Social Media Conversation, Law Practice, January/
February 2012.
Jordan Furlong, Lawyers and Social Media: Can Legal Advice
be Crowdsourced?, Law Practice January/February 2012.
Simon Chester & Daniel Del Gobbo, How to Create a Law Firm
Social Media Policy, Law Practice, January/February 2012.
Simon Chester, Daniel Del Gobbo, Michele R.J. Allnote, Allison
C. Shields, Daniel Schwartz & Ernest Svenson, Social Media
Net working for Lawyers: A Practical Gide to Facebook,
LinkedIn, Twitter and Blogging, Law Practice, January/
February 2012.
7. Recommended Reading
Social Media Issues:
Richard Raysman, A Practical Look at Social Media Policies,
29 The Computer & Internet Lawyer, March 2012.
Jarred D. Correia, When is Too Much Information Really TMI?
Law Practice, January/February 2012.
Brian J. Winterfeldt, Building Your Brand Through Social
Media, 29 The Computer & Internet Lawyer, February,2012.
Maggie D. Mooney-Portale & Kevin S. Hennessy, The
Government in Your Facebook: An Examination of Social
Net working Sites and Florida’s Public Records Law, The Florida
Bar Journal, May 2011.
17. What types of
Issues Arise in a
Discussion of Social
Media and
CyberLaw?
18. Information Branding and
Advertising Free Speech Rights
Overload
Intellectual Privacy
Property
SOCIAL
Social Media
MEDIA Regulation
v.
Innovation
Policies
New Media Juries
v. Professional
Old Media Responsibility
56. }
Embrace Human Values
Create Brand Value
Engage Users
Respect Dissent
Mindful of Company &
Consumer Culture
57. }
Protect the Brand
Clear Penalties for
Misconduct
Clear Objectives
Control the Conversation
Make Money
58. Pro te c t t h
e Br a n d
C le a r Pe n
a lt ie s f o r
C le a r Obje
}
c t i ve s
C o n t ro l t h
eC o n ve rs at io
n
M a k e Mo
ne y
Balancing Act
Em b rac e H u
man
C re a te Br a n d V
a lue
Eng age Us e r
s
Re s p e c t D is
se n t
Mi ndf ul o f
Co mp any
59. While THE BUSINESS
is always the most
important aspect, we
have to remember
that “people do
business with people
that they like”
60. Gary Vaynerchuk
Teaches Basic Social Media
Video Principles to CNN
http:/
- May 16, 2009 -
/www.youtube.com/watch?v=YNM9kA1bSHk
61. Behind the
Brand--Gary Vaynerchuk:
Video Why the people in the middle are
in trouble
- June 10, 2011 -
http://www.youtube.com/watch?
v=i1pLRSKETaU&feature=related
62. Behind the Brand--
Gary Vaynerchuk: Why media
Video mix matters
- June 10, 2011 -
http:/
/www.youtube.com/watch?
v=OxmkQiG82z8&feature=related
63. So, it seems that
Social Media hasn’t
raised NEW issues, but
rather it’s become a
connecting point for
all of these issues
64. Information Branding and
Advertising Free Speech Rights
Overload
Intellectual Privacy
Property
SOCIAL
Social Media
MEDIA Regulation
v.
Innovation
Policies
New Media Juries
v. Professional
Old Media Responsibility
66. Photo Citations
Slide 41
Article Pinterest Infringement:
http://greekgeek.hubpages.com/hub/Is-Pinterest-a-
Haven-for-Copyright-Violations
Slide 42
Also...
Drive Traffic - PMC 1stPix
http://www.flickr.com/photos/
1stpix_diecast_dioramas/4082406463/sizes/l/in/
photostream/
All photos for this project
Slide 42 were found on Flickr.com.
Converse - Aaron "tango" Tang hahatango http:/
www.flickr.com/photos/hahatango/458978912/
/ I do not have, nor do I claim to
sizes/o/in/photostream/ have any rights to use these
Slide 42 photos beyond those given by
Interact Users - Kate Tomlinson http://
www.flickr.com/photos/katetomlinson/2893195329/
their respective licenses.
sizes/o/in/photostream/