Digital Business Brand Strategy
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How to Develop a Business Brand through developing a compelling strategy that includes the following: Competitive Market Offerings, Clearly defined Operational Excellence, Customer Care Solutions, Social Media Capability, Growth and People Agenda
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Digital Business Brand Strategy
- 1. Developing a Compelling Strategy and Brand
- 2. Strategy Framework Our purpose Our promise Innovation for you Our Difference We inspire brands Our Way Creativity. Value, Trust We turn every idea into a REALITY Our 5 strategies 1 2 3 4 5 OUR CUSTOMERS With XXX, customers CAN confidently Engage, expect creative excellence and receive competitive value OUR GROWTH At XXX, we CAN deliver new and more innovative solutions in more places for customers OUR OPERATIONS At XXX, we CAN and will be the most innovative advertising agency, always leading the way in creativity OUR PEOPLE OUR REPUTATION At XXX, we have talented CAN do people, with the right skills in the right places At XXX, we CAN make a big difference to our world by partnering with the right companies to deliver value
- 3. Brand Framework Our promise Innovation for You Our purpose We Inspire Brands Our Difference Our Way Creativity Xxx Xxx Xxx Trust Value Creativity Value Xxx Xxx Xxx We turn every idea into a Reality through xxx Trust Xxx Xxx Xxx
- 4. Competitive market offerings • • • Clearly defined set of offerings • • • Drive operational excellence • World class creative services • Quality of Artistic Design • Multi channel capability & experience Clearly defined market segmentation Always competitive value Scalable across customer segments • Simplify processes • Improve stability & speeds of systems • IT Transformation Accountability by market segment Collaboration across segments • • • Transform customer experience • • • • •Focus on cost cutting initiatives •More efficient ways of doing business •Increased accountability on cost control Distinctive & liked brand Customer Loyalty Program Multi Channel Experience Growth Better recognised & recommended Local International Deliver on branded claims •Strategic partnerships •Maintain and grow market share •Open new Emotional connection to the brand Motivate our people Grow our Virtual Presence • Increased Internet visibility • Social Media Presence • Easy to Use applications • • • • Right minded people in the right places New ways of working Talent management Clear targets, priorities & accountability markets