Australian eSports Masterclass

1. Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Vincent Low
Media Division
TITLE
Powering the eSports Revolution with Tech Innovation
Australian eSports Master Class

2. Panellists
David Edwards
Sportsradar / @sportsradar
Oliver Wilton
Twitter / @ollywilton @TwitterSportsAU
Kebrasca King
King Creative / @Kebrasca @kingcreativem
JB Hewitt
ESL / @jbhewitt @ESLAustralia
Moderator
Vincent Low
Akamai Technologies / @Akamai

3. Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

4. Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.Over 90,000 live streams… daily!

5. Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Group Set-up
About Sportradar
DIGITAL SPORTS INTEGRITY RIGHTS HOLDER BETTING

6. Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Exclusive League and Data Partnerships
Company Overview
Sportradar is the trusted partner to more than 65 Leagues and
Federations across the globe. Our official Data Partnerships include the
NFL, NBA, NHL, ITF, NASCAR and ESL.
—Evan Wasch, NBA Senior
Vice-president for Basketball
Strategy & Analytics
We partnered with Sportradar because they
were strategically aligned with the NBA,
committed to innovation and able to bring a
fresh perspective to the data space.
“ “

7. Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Sportradar – the exclusive data partner to the ESL since 2015
eSports
BETTING
 Exclusive global right to process
and disseminate real-time ESL
match data;
 Market-leading data feeds and
live streams – exclusively
provided from Betradar in
partnership with the ESL;
 High-quality pre-match and
real-time probabilities for all
Tier 1 esports.
INTEGRITY
 Sportradar’s Fraud Detection
System (FDS) is being used to
monitor betting on all ESL
esports competitions and
tournaments to keep the
competitions free from match-
fixing.
MEDIA
 Live coverage of leading esports
game titles and tournaments;
 The first server-based esports
API – zero latency, no human
mediation;
 Innovative data
visualisation/fan engagement
products, specifically designed
for a digitally native audience.

8. Sport is happening.
Twitter is What’s Happening.
@OllyWilton
Head of Sport @TwitterAU

9. bringing the best eSports
content to Twitter
making Twitter the shortest
distance between the fans and
the action

10. www.QueuePop.gg
A Cloud Based Esports Platform
That Saves Time, Money and Man Power.
What Is QueuePop?
Saves Time
We give you the tools to save time.
Reduces Costs
We reduce costs by providing a better solution.
Increases Productivity
We increase production by taking care of the guess workWe specialize in helping Pro eSports Providers
automate manual tasks. Eliminating Waste.
Ultimately Saving Time & Money, while increasing
Productivity.
Kebrasca King – Director QueuePop

11. Tracking.
Visually Track All Players
Movements During Games.
Analysis.
Effectively Analyze Data To
Make It Useful And Beneficial.
Data.
Using Data In Creative Ways
To Make ESPORTS More
Enjoyable.
Visual.
Provide Graphics That Are
Engaging And Stimulating.
Hmmm So What Does The Future Have In Store For
QUEUE POP?
Well There’s This. . . .
The Future Of QueuePop.

12. Multi-platform competitions with deep tech integrations
All Platforms
ESL Play, web-based
tournament platform
Windows 10 app to
access the tournament
platform
Game integrated and
standalone ESL
Anticheat
PC
Native platform
integration with PS
event system
Direct account linking
between PSN & ESL
PS4 App for coverage
and video content
PlayStation 4
Xbox One App for ESL
tournaments
Xbox Live Arena
integration and support
Xbox One
API access to
tournament data
Player & Team Data
Automated scores &
stats
ESL has the most
complete database with
eSports meta data
Everything accessible
through an API provided
by ESL and combinable
with
in-game data
Esports Data

13. Major events, major titles, key geos
Las Vegas, USA
New York City, USA
Malmo, Sweden Dallas, USASydney, AustraliaGenting, Malaysia
Hamburg, GermanyCologne, Germany Paris, France Copenhagen, Denmark
Katowice, PolandShanghai, ChinaSeoul, Korea West Coast, USA

14. Innovation In eSports
eSports reliance on video streaming and social media is the most obvious to
outside of the industry. What other technology challenges that’s helping
eSports growth?

15. What are some of innovation targeted for
spectators,
publishers, and/or brand/advertisers you’re working
on at the moment?
e.g. Replay/Playback recording? Spectator
interventions?

16. How is data and analytics being utlized eSports?
How is different from other sports? And Why?

17. What are some of the nuances especially with
eSports live event streams?
How do you think about quality, scalability, and
security?

18. eSports Monetization Tech
Wallstreet Analyst cited Activiation Blizzard will be able to create an "NFL-style"
business on the Overwatch franchise with "broadcast rights, ads and sponsorships."

20. What are some of the technology adopted or built
to support sponsorship and advertising
e.g. Insertion of live video advertising, AR Placement)

21. If you were pitching to an advertiser/brand you’ll
obviously provide them with data.
What do brands care about and data being
collected and provided by your respective
platforms today?
What data is common and what’s unique to your
platform?

22. eSports Innovation Thru
Partnership
Courtesy of Business of Sports

23. Distribution is one of the most important assets
for eSports leagues and publishers.
Outside of distribution what else do you look for
in a partner/ship?
e.g.
Platform: How do you evaluate what they have is good
enough?
Partner: How do you know what you have is good enough?

24. Working in the eSports space how has that
pushed you as a partner – or -- platform to
innovate?

25. Final Thoughts: Future of eSports
Courtesy of ESL One

26. Working in the eSports space how has that
pushed you as a partner – or -- platform to
innovate?

27. THANK YOU