Opportunity routes with post its

opportunity routes – main issue Navigation - Opportunity dilemma: ABCD cooking Image of issue: Cooking with Thermomix books is like a game. You have to follow the steps, measurements and numbers and you always get the same results. It makes cooking pretty easy. Once you became more experienced you dare to experience more. ,[object Object]

WizardOpportunity (Conviviality, yellow):What if.. there was an easy and unpretentious tool that guides me through the cooking and still gives me the feeling I can add my own creativity. Opportunity (Engagement, orange): It is so easy that you can engage your children. Opportunity (Belonging, brown): What if.. There was a way to add a small personal touch to the cooking process that ensures the result is a comforting family classic… EG Customizing the texture or appearance of the end result Opportunity (Control, Black): What if.. I can comfortably experiment at my own pace and expand my repertoire as I please Opportunity (Power, Purple): What if.. the steps in the cooking process are both explained and made visible in order to improve my skills and impress my friends? Opportunity (Vitality, Red):What if.. A- wild card – C – optional, Giving personnel options within a save cooking process. “add something seasonal now” -Fit my kitchen. - Chameleon meal maker, thing, colors, Accessories, extensions, modules.

opportunity routes – main issue – combined opportunities Navigation - Opportunity dilemma: ABCD cooking Image of issue: Cooking with Thermomix books is like a game. You have to follow the steps, measurements and numbers and you always get the same results. It makes cooking pretty easy. Once you became more experienced you dare to experience more. ,[object Object],Opportunity (Belonging, brown): What if.. I could pot ingredients in the device in the morning and come home to discover things have been started + are waiting for me to simply finish the job and serve quickly. Coming from: Time - Opportunity dilemma: Quick and Healthy cooking Opportunity (Security, blue) What if.. Presets for basic cooking dishes (boil egg, make dough? Making a list of what to buy? Own presets for your 5 basic dishes? Coming from: Confidence - Opportunity dilemma: Cooking my well tried recipes

opportunity routes – main issue Time - Opportunity dilemma: When Kids are hungry.. Image of issue: If kids are hungry you need to put food on the table ASAP. The more time you spend the more stressful it gets. It is critical to have some ‘emergency’ recipes and ingredients for those moments. We sometimes have frozen food we have cooked before that can be warmed up for those cases. ,[object Object],Opportunity (Control, black)I need to be able to make a few quick and easy meals whenever I need and be flexible enough to prepare the recipes with ingredients I have at hand. Opportunity (Enjoyment, orange) What if… We discover what can be healthy fast food Opportunity (Security, blue) What if… We grow and process at the same time - Being able to extract semi-finished portions (half-products) - Offer super fresh meals (10) in 5min each

opportunity routes – main issue Navigation - Opportunity dilemma: Multitasking while cooking Image of issue: I like to be able to o several things at the same time while cooking something. Sometimes I clean the tools while cooking or have to give food to the child. Everything that allows me to have more freedom while cooking is welcome. ,[object Object],Opportunity (Conviviality, yellow)What if I could let go off parts of the cooking and use the time for something more important (child)? -what if I could turn cooking into a play with my child? Cooking is disturbance to the play-time with kid Opportunity (Recognition, Green)What if the cooking process wont be disturbed when I am disturbed? -What if I could let go off control when disturbed? (Autopilot, when back, take over again)(child is disturbance to cooks) Opportunity (Vitality, Red)What if.. -It always keeps you up to date - Remote control - Forces you to multitask- challenges, make you a chef cook Opportunity (Engagement, orange) I can spend more time making the meal more (presentable) fun for my family, and it gives me more time with them. (family) Opportunity (Security, blue)-self cleaning (connected to water supply) -communicate the process and the free times communicate attention level required -multitasking applienceitself Opportunity (Control, Black)What if .. It would be wonderful if certain cooking tasks were automated (and safe, so I can do other things without worrying)

opportunity routes – main issue Navigation - Opportunity dilemma: Recognizable portions Image of issue: People are more aware about coffee cups or yogurt cups than millimeters or grams. Therefore using common known sizes becomes easier. ,[object Object]

Basic ingredientsOpportunity (Vitality, Red) What if -Funny portions; beer bottle of water, gloecgloec. -Add music, song that reminds portions. -funny cuts Opportunity (Engagement, orange)Helping hand to measure more or less what’s right.. Opportunity (Security, blue) Basic ingredients are added automatically -give signal when its enough - Self transforming /adjusting bowl Opportunity (Control, Black) Common terminology for appliance – develop a language (visual) for measurement…

opportunity routes – main issue Confidence - Opportunity dilemma: Improvising with experience Image of issue: The more I try some of the recipes the more I can improvise. My mum is now able to cook without the looking at the book and she has her own recipes, but I’m starting to cook my own things (thermo mix recipe book) ,[object Object]

Recipes mash upsOpportunity (Belonging,Brown)What if I was able to improve my cooking repertoire with taking the seasonal offer into account… Opportunity (Power, Purple)What if I could improve my skills by being educated(Lessons) on how to cook / use the device to the full and discover new challenges? What if I could improvise my meals always achieving results that are excellent? Opportunity (Engagement, orange) Increase repertoire / knowledge and increase my confidence to experiment new and fun combinations. Healthy ingredients. Opportunity (Control, Black) What if I can add a personal touch without risk of ruining a “tried and tested recipe?

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