Take advantage of digital signage with this inexpensive digital sign solution for your retail business. Increase average spend, frequency of visit, exerieince and brand reputation. Achieve payback on an inexpensive investment in little time.

1. Countertop
Digital
Sign
An
inexpensive
digital
signage
solu1on
that
can
increase
your
sales
revenue
Pg.1 Oct. 2010

2. Digital
Signage
An
electronic
sign
that
can;
a)
Change
quickly
&
easily
b)
Deliver
messages
to
your
customers
based
on
1me
of
day,
day
of
week,
etc.
c)
Increase
sales
&
frequency
of
visit
Pg.2 Oct. 2010

3. Digital
Signage
Examples
countertop
pole
mount
wall
mount
hybrid/all-­‐in-­‐one
wall
mount
hybrid/modular
wall
mount
Pg.3 Oct. 2010

4. Why
Invest?
Increase
Average
Spend
Increase
Frequency
of
Visits
Enhance
Customer
Experience
Op1mize
Product
Sales
Reduce
Waste
Pg.4 Oct. 2010

5. But
Does
It
Really
Work?
Signs
That
Include
Some
MoAon
Possess
ADenAon
Grabbing
Ability
-­‐
46%
Sales
LiL
(as
much
as)
of
promoted
products
(Kainos,
Dunkin
Franchisee,
’10)
-­‐
30%
BeDer
Sales
vs.
concession
locaAons
w/out
digital
signage
(Harkins
Theatres,
‘10)
-­‐
Eye
Catching
Graphics
&
MoAon
increased
high
profit
product
sales
(Georgia
Dome,
‘10)
-­‐ Double
Digit
Growth
of
promoted
products
(SVC
Install
Spotlight
on
Wendy’s,
’09)
And
Then
There
Is
Walmart…
-­‐
What
Walmart
Learned:
70%
of
purchase
decisions
are
made
in
store
68%
of
purchases
are
impulse
-­‐
What
Walmart
Achieved:
28%
department
sales
liL
in
Health/Beauty
23%
department
sales
liL
in
OTC
13%
department
sales
liL
of
Food
Pg.5 Oct. 2010

6. As
LiDle
as
$999:
1
Customer
Facing
Display:
~15”-­‐
19”
1
Sign
Player:
Display
Images
w/Scheduling
Moun1ng
Equipment:
Countertop
Stand
How
To
Update:
Memory
Card
Media/Content:
Editable
Templates
So
How
Much
Does
It
Cost?
Pg.6 Oct. 2010

7. $999
Countertop
Digital
Sign
Sign
Player
Stand
~15”-­‐19”
Display
Editable
Content
cables
included
but
not
shown
What’s
Included
Pg.7 Oct. 2010

8. Can
I
Get
My
Money
Back
Quickly?
Less
then
3
months,
assuming:
Average
Spend
Before:
$5
Average
Spend
A]er
(est.
3%
li]):
$5.15
Average
Orders/Day:
100
Addi1onal
Revenue/Day:
$15
Gross
Days
To
Payback
($999):
67
Net*
Days
To
Payback
($999):
190
*a]er
est.
prime
cost
of
65%
Pg.8 Oct. 2010

9. How
Can
I
Be
Sure
That
I
Succeed?
Define
ObjecAves
For
Success
Up
Front:
-­‐
Priori1ze
what
you
want
to
achieve;
increase
average
spend,
frequency
of
visit,
customer
experience,
brand
reputa1on,
something
else?
-­‐
Plan
a
program
schedule;
by
1me
of
day,
day
of
week,
weekly,
monthly,
seasonal,
other?
-­‐
Do
you
have
space
or
other
install
constraints?
-­‐
What
kind
of
budget
do
you
have?
Pg.9 Oct. 2010

10. And
Last
But
Not
Least...
Develop
a
Content
Strategy
&
Keep
It
Fresh
-­‐
Your
content
must
inform,
engage,
&
entertain
(trivia
&
nutri1onal
info,
store
promo1ons
&
ads,
community
events
&
afrac1ons,
etc.)
-­‐
Have
a
content
plan
for
your
program
schedule
-­‐
Repurpose
exis1ng
content
whenever
possible
(website
assets,
print
assets,
other)
-­‐
Use
professionally
designed
templates
Pg.10 Oct. 2010

11. Bruce
Goldstein
bruceg@designageco.com
201.400.8373
www.designageco.com
Pg.11 Oct. 2010