The N2D Method - Phil Dearson & Jessica Gregson

1. The N2D Method
Phil Dearson & Jessica Gregson
2019

2. PRIORITISATION IN A COMPLEX WORLD
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@phildearson @jessrowley61

3. ®
“Algorithms beat individuals about half the
time. And they match individuals about half
time. So when there’s the possibility of
using an algorithm, people should use it.”
Daniel Kahneman, Nobel Laureate Economic Sciences
(Behavioural Economics / Cognitive Bias)
Copyright © Subsector Ltd. The N2D Method and NeedRank are registered trade marks of Subsector Ltd.

4. ®
1: NEEDS MATRIX
Copyright © Subsector Ltd. The N2D Method and NeedRank are registered trade marks of Subsector Ltd.

5. ®
2: SERVICE SCORECARD
Copyright © Subsector Ltd. The N2D Method and NeedRank are registered trade marks of Subsector Ltd.
Needs JTBD 1 JTBD 2 JTBD 3 JTBD 4 JTBD 5
Weighting 16.64 41.80 31.96 45.65 80.99
Service Estimate 50.00 90.00 75.00 25.00 25.00
Opportunity Rating 8.32 4.18 7.99 34.24 60.74

6. ®
3: INITIATIVE SCORECARD
Copyright © Subsector Ltd. The N2D Method and NeedRank are registered trade marks of Subsector Ltd.
JTBD 1 JTBD 2 Dimension 1 Dimension 2 SCORE
Free jetpacks 3 3 2 2 97.82
CRM system 1 2 4 2 1 82.19
CRM system 2 4 1 1 2 51.32
iPads for staff 2 1 3 1 40.56
Do nothing 0 0 3 3 24.18

7. N2DMETHOD.COM
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8. Thank You
Phil Dearson & Jessica Gregson
n2dmethod.com