How to make client/agency collaboration work - Andy Ingle & Jess Brennan

2. How to make client/agency
collaboration work
Virgin Trains & Inviqa

4. ++

5. Why use an agency?
• Expertise
• Speed of delivery
• Flexible resource
• Influential with senior stakeholders

6. How do we work together?

7. Working model to go here

8. How do we make our
relationship so successful?

9. For Virgin Trains…
• We want to be challenged
• We trust our agencies
• We aim for consistency
• We measure and learn
• We spread advocacy

11. For Inviqa…
• We work in collaboration
• We upskill and teach
• We’re always available
• We find personality fit
• We have security

12. Invision screen grab

13. Example:
Onboard Wi-fi

15. If we had to recommend one thing…

17. Thank-you
Jess Brennan, Virgin Trains - @virgintrains
Andy Ingle, Inviqa - @inviqa

18. Thank-you
Jess Brennan, Virgin Trains - @virgintrains
Andy Ingle, Inviqa - @inviqa