Scaling and Polishing is for Designers (not just dentists) by Jill Quek & Lee Si Min, Product Designers at Zendesk "We’re designers at Zendesk, a customer service platform with 8 different products, used by more than 100,000 businesses in over 150 countries and 40 languages worldwide. Our Creative team of 40+ is distributed across 7 countries. Working with an international team for an international audience means we constantly need to think about design that scales. We’ll talk about the struggles, successes and surprises we’ve experienced as we’ve tackled scalable design."

1. (not just dentists)
Scaling and Polishing
is for Designers

2. Si Min Lee
leesiminn
Jill Quek
jillhello
zendesk.design.sg

8. Design that Scales

9. G R O W I N G
PLATFORM
AUDIENCE
TEAM

10. G R O W I N G
PLATFORM

13. help center talk
connect

14. help center talk
connect

16. A NEW BRAND
WITH R O OM TO GR OW

23. UNIFIED EXPERIENCE
ACR OS S THE ZENDESK PLATF ORM

26. D E S I G N S Y S T E M
GARDEN

27. 1.5
DESIGNERS
2
DEVELOPERS

28. P R O J E C T
ICONS

29. What happens when we have many designers spread
across different countries creating assets for the
different products?

35. AHH WHAT NOW?

37. G R O W I N G
AUDIENCE

38. ~35%
NON-ENGLISH SPEAKING
ACCOUNTS
~150
COUNTRIES AND
TERRITORIES
40+
LANGUAGES
SUPPORTED

40. i18n

42. (I’m really sorry if you speak Tagalog)

45. ?

47. All the shades of grey

49. GUIDE TO WCAG 2.0 UNDERSTANDING WEB CONTENT
ACCESSIBILITY GUIDELINES 2.0
A RESEARCH TOOL FOR CONSCIENTIOUS
CREATIVES ABOUT BIAS IN DESIGN
FORSITE
ANOTHER LENS BY AIRBNB
SKETCH PLUGIN FOR ENSURING CONTRAST
RATIOS SET BY WCAG 2.0 ARE MET
COLOUR CONTRAST
ANALYSER PLUGIN
DOS AND DON’TS FOR
INCLUSIVE DESIGN
UK GOV ACCESSIBILITY
DESIGN GUIDELINES
RESOURCES

50. G R O W I N G
TEAM

51. SAN FRANCISCO
COPENHAGEN
MONTPELLIER
DUBLIN
LONDON
SINGAPORE
MELBOURNE

53. W H A T W E ’ V E L E A R N T
COMMUNICATION

54. COMMUNICATION
ASYNCHRONOUS

55. SAN FRANCISCO
COPENHAGEN
MONTPELLIER
DUBLIN
LONDON
SINGAPORE
MELBOURNE

56. Casual Conversation

57. Hey Jill, can I borrow
your eyes for this?
Yeap, sure!
Write

59. DOCUMENTATION

61. Ooo. This is why it is
designed like that.
This is similar to what I’m
doing! Could borrow some
of the materials.

62. TRAVEL

68. G R O W I N G
PLATFORM
AUDIENCE
TEAM

69. TOOLS
F OR SCALABLE D ESIG N

70. BRAND.AIDESIGN COMPONENT LIBRARY, WHERE
DESIGN SYSTEM LIVES FOR SKETCH
DOCUMENTATION AND
LIGHT DISCUSSIONS
MOSTLY FORTOOL URL
3.BASECAMP.COM
SHARING AND CRITIQUING
PROTOTYPES OR FLOWS
INVISIONAPP.COM
WATER-COOLER CHATS, QUICK
SYNCS, CRITIQUES AND UPDATES
SLACK.COM
RESOURCES

71. DROPBOXFILE STORAGE AND SHARING; DROPBOX
PAPER FOR COLLABORATIVE WRITING
PROJECT MANAGEMENT AND
PROGRESS TRACKING
TRELLO.COM
QUICK WEEKLY SNAPSHOTS,
TEARDOWNS, PROJECT OVERVIEWS
SLIDES.GOOGLE.COM
DROPBOX PAPER
MOSTLY FORTOOL URL
RESOURCES

72. Design can scale…

73. HOWEVER!

74. Design cannot scale alone.

75. Design
Product Engineering

76. Q & A
Si Min Lee
leesiminn
Jill Quek
jillhello
zendesk.design.sg

77. TM and © 2016 Zendesk Inc. All rights reserved.