1. Wholesaling Real Estate - Replying To Ads To Find Buyers
In previous articles, I discussed various ways to find buyers and build a buyers list when you are
wholesaling houses to other investors. I told you why it was critical for you to start building a buyers
list immediately and to keep building it every day.
In this article, I will discuss a very specific way to build a buyers list that is both easy and immensely
profitable: replying to ads.
There are basically two different types of ads that you should reply to. The first one should be
obvious: people advertising that they buy houses. The second one is a little more subtle: people
advertising houses for rent.
While your exact approach will vary depending on your personality, here is what I would do when
contacting these types of leads. There are two different approaches to use depending on whether you
are responding to an ad to buy or to rent.
Before I start, I want to point out that there is a preferred order to how you contact people: face-to-
face is better than telephone and telephone is better than direct mail and direct mail is better than e-
mail. Now, there are exceptions to this (like when it is not practical or possible to call), but that's a
topic for another article.
If the person advertising that they are looking for properties to buy had their telephone number listed,
I would call them. In the call I would tell them that I am an investor who finds great deals for other
investors (that's a wholesaler in case you missed the rewording). Ask them what types of houses they
are looking for. Then carefully take down exactly the criteria they require for their deals. Listen closely
because they will be telling you what type of deals you need to find to collect your wholesale fee. If
they tell you that they want a 30% discount, minus the cost of any repairs, then realize that to make a
profit, you will need to find a deal that is discounted enough to meet their criteria and include YOUR
wholesale fee.
Then, I would ask them, "Can I send you the deals that I and other investors I work with find?" This is
where, with their permission, you get them on your buyers list. If you are involved with our
wholesaling program, you can add them using your buyers list link, which will both add them to your
list AND gain you points redeemable for additional resources in your Wholesaler Control Panel.
Now, let's look at the second group: people advertising houses for rent. The approach is similar, but
different. I would call them and tell them that I am also an investor in that city and that I just wanted to
introduce myself. I would ask them if they are looking to sell any of their rental properties (sometimes
you encounter a reluctant landlord that has been stuck with a house that they can't sell). I would also
ask if they are looking to buy any additional rental properties. If they are, tell them that you also find
great deals for other investors and proceed to ask them what their criteria is for buying houses. Again,
listen carefully as they tell you the types of deals you need to find to get paid. Then with their
permission, add them to your buyers list.
This really is how simple it is to build a buyers list by replying to ads that other investors are posting.
Don't forget to post your own ads so that other investors can find you and add you to their buyers list.

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