Handling On-Site Tracking and Attribution in Marketing

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This deck lines out some of the common mistakes marketers make when tracking their user/customer activity and how to avoid them by adding UTM parameters, event tracking, and embedding hidden fields in forms.

Marketing

1P a g e
By Derric Haynie, Vulpine Interactive
We Need More Data!
TRACKING

3P a g e
HOW MANY PLATFORMS TRACKED HANSEN?

4P a g e
Can You See Hansen’s Journey in Your CRM?
Where did Hansen first hear about us?
First SourceAttribution
What caused Hansen to purchase?
LastSourceAttribution
Did Hansen see a Facebook Ad?
ChannelAttribution
What marketing channels are working?
Where should I put my next marketing dollar?

7P a g e
UTM PARAMETERS
UTM Medium
UTM Source
UTM Campaign
What did you put there? Post, Video, Ad, Photo, etc.
Ex. latest-blog-post-video, summer-special-photo-girl
Where did you post the link? Where did the traffic come
from? Ex. facebook, twitter, email, meetup, etc.
What major campaign or team gets credit for this?
Ex. vulpine, black-friday-discount-campaign
Rebrandly.com
Turns:
www.forbes.com/sites/forbesagencycouncil/2017/06/07/st
rategic-planning-for-community-media-
centers/#217c68441986?utm_source=linkedin&utm_medi
um=personal-post&utm_campaign=vulpine
Into: ignyte.link/forbes-li

10P a g e
CAN YOUR CRM SEE ACQUISITION SOURCES?

12P a g e
FORM SUBMISSION
http://derric.link/utm-script
http://derric.link/ninja-script

13P a g e
FACEBOOK ADS
Facebook (and Google) knows things that your other platforms simply cannot.
Did someone see the ad? Then come in and buy from another source?

14P a g e
FACEBOOK ADS
Facebook (and Google) knows things that your other platforms simply cannot.
Did someone see the ad? Then come in and buy from another source?

19P a g e
Twitter:
@SixPeppers
Website:
Vulpineinteractive.agency

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Handling On-Site Tracking and Attribution in Marketing

1. 1P a g e By Derric Haynie, Vulpine Interactive We Need More Data! TRACKING

2. 2P a g e MEET HANSEN +$40 -$15 -$3

3. 3P a g e HOW MANY PLATFORMS TRACKED HANSEN?

4. 4P a g e Can You See Hansen’s Journey in Your CRM? Where did Hansen first hear about us? First SourceAttribution What caused Hansen to purchase? LastSourceAttribution Did Hansen see a Facebook Ad? ChannelAttribution What marketing channels are working? Where should I put my next marketing dollar?

5. 5P a g e ON-SITE TRACKING

6. 6P a g e EVENT TRACKING

7. 7P a g e UTM PARAMETERS UTM Medium UTM Source UTM Campaign What did you put there? Post, Video, Ad, Photo, etc. Ex. latest-blog-post-video, summer-special-photo-girl Where did you post the link? Where did the traffic come from? Ex. facebook, twitter, email, meetup, etc. What major campaign or team gets credit for this? Ex. vulpine, black-friday-discount-campaign Rebrandly.com Turns: www.forbes.com/sites/forbesagencycouncil/2017/06/07/st rategic-planning-for-community-media- centers/#217c68441986?utm_source=linkedin&utm_medi um=personal-post&utm_campaign=vulpine Into: ignyte.link/forbes-li

8. 8P a g e UTM PARAMETERS

9. 9P a g e ACQUISITION CLARITY

10. 10P a g e CAN YOUR CRM SEE ACQUISITION SOURCES?

11. 11P a g e FORM SUBMISSION

12. 12P a g e FORM SUBMISSION http://derric.link/utm-script http://derric.link/ninja-script

13. 13P a g e FACEBOOK ADS Facebook (and Google) knows things that your other platforms simply cannot. Did someone see the ad? Then come in and buy from another source?

14. 14P a g e FACEBOOK ADS Facebook (and Google) knows things that your other platforms simply cannot. Did someone see the ad? Then come in and buy from another source?

15. 15P a g e FACEBOOK ADS

16. 16P a g e FACEBOOK ADS

17. 17P a g e FACEBOOK ADS

18. 18P a g e TRUST YOUR DATA

19. 19P a g e Twitter: @SixPeppers Website: Vulpineinteractive.agency

Handling On-Site Tracking and Attribution in Marketing

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