1. Ecommercetech.io is a new company founded by Shana and Derric Haynie to provide an unbiased resource for ecommerce store owners to research, discover, and buy the right technology tools to grow their stores. 2. The problem the company aims to solve is that ecommerce stores lose time and money vetting different technology solutions, while tech providers struggle to find new customers and explain what makes their solution unique. 3. The company's solution is to provide well-organized and digestible comparisons of different tech solutions to help merchants identify the best fit, as well as reliable lead generation for tech providers.

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Co-Founders: Shana and Derric Haynie
PITCH DECK

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AT ECOMMERCETECH.IO
RESEARCH, DISCOVER, AND BUY THE
RIGHT TOOLS TO GROW YOUR STORE.

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Tech providers are clearly bias towards their product.
Agencies are bias towards their partners. And
Ecommerce store teams are bias towards “popular”
solutions, oftentimes not knowing what is truly right
for them.
BIASES
Nearly all companies are hesitant to be truly
transparent on things like pricing, when you shouldn’t
buy from them, who their closest competitors are,
and how difficult using the product may be.
TRANSPARENCY
Both sides of the market spend a lot of energy
vetting the other side for “fit.” This is, in part, due to the
inefficiency of tech marketing/sales teams in
explaining their product prior to demo/trial. The other
part is the uniqueness of each merchants needs.
TIME SINK
What worked for one person might not work with
“your” tech stack and team dynamics.
RECOMMENDATIONS AREN’T ENOUGH
THE PROBLEM x2
Ecommerce stores lose time and money vetting
technology solutions, and miss opportunities to jump
on high-value, innovative new techs/trends.
Ecommerce tech providers have a hard time finding
new customers, explaining their “aha moment,” and
showing their USP.
MERCHANTS
TECH
PROVIDERS

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Putting tech head to head to help merchants better
identify which tool is right for them.
COMPARISONS
Eventually we will be able to create a Shopify app to
analyze the merchant’s existing tech stack and
detect gaps in tech and opportunities for
optimization.
STAGE 2: TECHNOLOGY
Everyone hates demos. We do them so that the
merchant doesn’t have to. And we’re damn good at
getting the info all merchants need, quickly.
DEMOS
We can give valuable and completely free advice,
and informational packets to help merchants make
decisions.
FOREVER FREE CONSULTATIONS
THE
SOLUTIONWell organized and quickly digestible resource that
“streamlines” finding the right tech partner/tool/app.
MERCHANTS
TECH
PROVIDERS
Reliable and quality lead generation source that
speeds up sales cycles and increases retention rates.

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The Dream:
OWN THE
PURCHASE
DECISION
MOMENTFor all Ecommerce Store Owners In Perpetuity.

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BUSINESS MODEL - TAM
WooCommerce
$25m
Shopify Plus
$11.5m
Magento
$68.6m
Shopify
$175m
BigCommerce
$16.7
DemandWare
$24m
ANNUAL TECH SPEND
(DATA FROM BUILTWITH)
Ecom Tech Market: $320.3m

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BUSINESS MODEL - SOM
$320.3m
Average
Commission:
20%
$64m
Reasonable
Penetration:
20%
$12.8m
GROWING AT 50%+ ANNUALLY

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BUSINESS MODEL - EXPANSION
PARTNER
$12.8m
EVENTS
$1m
TECHNOLOGY/DATA
?
INVESTMENT FUND
?
SPONSOR/ADS
$1m
STAGE ONE
STAGE TWO

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EXPLOITS
1. Most tech apps already have partner programs, with generous commissions,
and typically have very helpful heads of partnership.
2. Tech companies aren’t particularly good at showcasing their “aha” moment prior
to demo/trial. See examples (coming soon).
3. Many companies have fears about sharing their pricing, features, gaps in their
features, and talking about their competitors.
4. Merchants will never know each tech app as well as the creators of the tech.
5. Doing 100s of demo’s will make us the most knowledgeable resource in the
ecosystem. And bring ancillary benefits.
6. We will tackle a broad set of low-volume, low-competition keywords centered
around “vs,” “comparison,” and “pricing.”
7. Each tech partner will share their audience with us, we grow off them, they grow
off us. We become the hub for tech partners. A superpartner.
8. We can outreach to Shopify stores, because we are not a partner, but Shopify
partners cannot (although many tend to break this rule).
Partner
Programs
Tech ->
Marketing Gap
Merchant
Knowledge
Gap
Transparency
Fears
Knowledge-
Based Network
Effect
Brand Name
Google
Rankings
Tech Partner
Audience
Aggregation
Shopify Terms
of Service

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COMPETITION
Ecommerce
Focused
Not
Ecommerce
Focused
Tech Tool FocusedNot Tech Tool Focused

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Five time founder, ex-high
stakes poker pro, author,
former digital marketing
agency CEO, had Ecommerce
store clients, worked in-house
at Ecommerce store, and
worked in Ecommerce Tech
“The Visionary”
DERRIC HAYNIE
CHIEF ECOMMERCE TECHNOLOGIST
Co-Founder and COO Vulpine
Interactive, digital agency.
Inbound marketing, design,
and operation specialist.
Project management and
organization mastermind.
“The Glue”
SHANA HAYNIE
CHIEF OPERATING OFFICER