2. About LUXr
LUXr’s mission is to educate early-stage entrepreneurs on
effective practices to deliver products that customers want,
need and love to buy.
Residency Core Workshops Advising
Curriculum
8 weeks to Learning products Core concepts and Coaching &
awesome for for accelerators & hands-on activities guidance for teams
early-stage teams. startup teams. for everyone. going at lightspeed.
LUXr • 3435 Cesar Chavez
San Francisco, CA • 94110
info@luxr.co • http://luxr.co • twitter: @luxrco
Janice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]
Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]
Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]
LUXR.CO AUGUST 2012
3. Disclaimer
I am not an expert in your business.
Only you can be the expert
in your business.
My job is:
• to ask the unasked questions;
• to challenge assumptions;
• and give you tools to succeed.
39. BEHAVIORS
Gets SMS from kids “Pick me up!”
Has a housekeeper once a week
Complains “I feel overwhelmed”
Orders take-out 3 nights/wk
Calls to remind husband for errands
DEMOGRAPHICS NEEDS & GOALS
Married, 2 kids Help coordinating errands, manage
kids, keep things running
Working mom
Have time for herself
Household income is $15k / year Feel like she has life under control
34 years old
“to clone herself”
Lives in Walnut Creek,
works in San Jose
54. About LUXr
LUXr’s mission is to educate early-stage entrepreneurs on
effective practices to deliver products that customers want,
need and love to buy.
Residency Core Workshops Advising
Curriculum
8 weeks to Learning products Core concepts and Coaching &
awesome for for accelerators & hands-on activities guidance for teams
early-stage teams. startup teams. for everyone. going at lightspeed.
LUXr • 3435 Cesar Chavez
San Francisco, CA • 94110
info@luxr.co • http://luxr.co • twitter: @luxrco
Janice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]
Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]
Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]
LUXR.CO AUGUST 2012
Notas do Editor
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How do we learn? Build measure learn!\n
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This is not learning.\nOur job is learn about the human being, in a certain context, with a problem.\n\n
This is not learning.\n
This is learning.\n
Our job is learn about the human being, in a certain context, with a problem.\n...before we run out of money.\n
How do we learn? Build measure learn!\n
How do we learn?\nGo backwards!\n
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Your job as a startup is to find out what’s in the box.\n
How do we learn? \nUser Experience\nThis is my understanding of user experience.\n
How do we learn? \nUser Experience\nThis is my understanding of user experience.\n
How do we learn? \nUser Experience\nThis is my understanding of user experience.\n
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We have many tools. The tools are not important.\n
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Bolt Creative’s Dave Castelnuevo and freelance artist Allan Dye.\n\nThey finished the game, submitted it to Apple on Jan. 3, and then saw it appear on the App Store on Jan. 9. A half-dozen fans reviewed it and offered valuable feedback. Some said it was fun for five minutes and then got boring.\n\nAt the peak, Pocket God was selling about 18,000 copies a day. At 99 cents, that meant $18,000 a day was coming in.\n