Prezentare social media

1. UNIVERSITATEA “BABEŞ-BOLYAI” CLUJ-NAPOCA FACULTATEA DE TEATRU SI TELEVIZIUNE Engaging social multimedia marketing for educational programs “People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message ” - Mark Zuckerber, Facebook Coordonator stiintific: Lector Univ.Dr. RODICA MOCAN Student absolvent: Ilea Oana MA Interactive Multimedia

2. Table of Content Abstract Motivation Introduction …………………………………………………………………….…..…...1 Social Media: Background and Theories 1.1. Introduction to New Media and Communication Landscape…………………….....….5 1.2. Social Media and Web 2.0 ……………………………………………………….….....8 1.2.1. Types of Social Media…………………………………………............................….12 1.2.2. Digital Age and Customer 2.0 –the empowered customers ……......…………….....16 1.2.3. Social Media +Multimedia = Social Multimedia …………………………………...19 1.3. Relation of Social Media Technology and Marketing……….………..…….................23 1.3.1. Evolution and Statistics ……………………………………………..........................25 2.4. Social Multimedia Marketing Trends and Strategy 2.4.1. Tips and Trick for a Social Multimedia Marketing Campaign……....…………….…27 2.4.2. Social Networking ……………………………………...……...... …..........................30 2.4.3. Blogging.Microblogging and Videoblogging………..……………………………….32 2.4.4. Advantages and Disadvantages…………………………………………….……...…34 2.5. Social Media Trends 2012. …..………..…………………...…………………........…..36

3. 3. Social Multimedia Marketing and Educational Programs 3.1. Do Educational Programs Need Social Media Marketing?......……………….……..38 3.2. Example of Good Practice of Social Multimedia for Universities…..………………44 4. Creating a Social Multimedia Campaign for EMIM 4.1. Social Multimedia Marketing Plan…………………….…………………….….……51 4.2. The Effective Design of Social Multimedia Campaign ……….………………….....59 5. Conclusion and Recommendation …………………………………………..…….…77 References and Bibliography …………………………….…………………………..…81 Appendixes

13. “ Social Media for Higher Education” (Taly Weiss,2010) - One billion youth (15-24 years-old) live in the world today, and by 2025 –nr will grow with 90% develop countries -Student prefer mobility for study destination –globalization UK, Germany, France-best universities from Europe Facebook, Twitter, Youtube are prefer by international departments Social multimedia marketing challenge: Manage it with right staff Generate activity; Gain members of fans; Create a relevant content to post ;Return of the Investment; Understanding how to use social multimedia tools Concern about what community posts

14. Example social multimedia marketing for Educational Program

24. Reference

25. THANK YOU FOR YOUR TIME!