Harvey Mackay Seminar-A Brief Advertising History, June 2011
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As technology makes the digital world increasingly mobile, how does that affect the advertising business? A highly-personal history from someone who's been right there.
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Harvey Mackay Seminar-A Brief Advertising History, June 2011
- 2. Advertising.
- 3. Change.
- 4. Connection.
- 5. Dennis Ryan Chief Creative Officer, Olson
- 6. Dennis Ryan Chief Creative Officer, Olson Copywriter, DDB
- 7. Dennis Ryan Chief Creative Officer, Olson Copywriter, DDB
- 8. Dennis Ryan Chief Creative Officer, Olson Executive Creative Director, J. Walter Thompson Copywriter, DDB
- 9. Dennis Ryan Chief Creative Officer, Olson Executive Creative Director, J. Walter Thompson Copywriter, DDB
- 10. Dennis Ryan Chief Creative Officer, Olson Chief Creative Officer, Element 79 Executive Creative Director, J. Walter Thompson Copywriter, DDB
- 11. Dennis Ryan Chief Creative Officer, Olson Chief Creative Officer, Element 79 Executive Creative Director, J. Walter Thompson Copywriter, DDB
- 12. Dennis Ryan Chief Creative Officer, Olson Chief Creative Officer, Element 79 Executive Creative Director, J. Walter Thompson Copywriter, DDB
- 19. Change is inevitable. Respect that.
- 20. Change is inevitable. Respect that. Deal with it.
- 22. Advertising.
- 32. Just When I Mastered Television Advertising, Refrigerators Went Online
- 34. change
- 35. change2
- 36. 1.2 Billion Cell Phones Sold in 2010
- 37. Over Six Trillion text messages in 2010 (6,000,000,000,000)
- 38. 34,000 Google searches per Second
- 39. 3,000,000,000 Google searches per Day
- 40. Twitter. Est’d July 15, 2006
- 41. Day 1—224 Tweets
- 42. Day 1—224 Tweets Today—224 Tweets every .1 Seconds
- 43. 350,000,000,000 Tweets per Day
- 45. TODAY’S 21 YEAR OLDS: 20,000 Hours TV 10,000 Hours Video Games 10,000 Hours Phone
- 47. 10,000 Hours = Virtuoso
- 48. 20,000 Hours:TV …VIRTUOSO! 10,000 Hours:Video Games …VIRTUOSO! 10,000 Hours:Phone …VIRTUOSO! TODAY’S 21 YEAR OLDS: 20,000 Hours TV 10,000 Hours Video Games 10,000 Hours Phone
- 49. What Does All This Really Mean?
- 52. The Classic Storyline Television Means The End of Radio
- 53. The Classic Storyline Television Means The End of Radio VCR’s Will Destroy the Movie Business
- 54. The Classic Storyline Television Means The End of Radio VCR’s Will Destroy the Movie Business The DVR Will Kill Broadcast Television
- 55. The Classic Storyline Television Means The End of Radio VCR’s Will Destroy the Movie Business The DVR Will Kill Broadcast Television Magazines are Dead—No One Reads Anymore
- 56. We Are The Most Distracted Society In Recorded History.
- 57. Technology?
- 58. ECONOMICS
- 59. 1 : 1
- 60. The Classic Advertising Business Model No Longer Works Buy This!
- 61. My Tipping Point
- 62. My Tipping Point
- 63. My Tipping Point
- 86. Seriously, you gotta try the mastadon loin...
- 88. “If you’re looking for love that is as beautiful as a Queen’s, come to the house on the left at the crossroads.”
- 94. Rosser Reeves Chairman, Ted Bates Worldwide TV Advertising Pioneer
- 96. “An advertisement should show off the value of a product, not the cleverness of a copywriter.”
- 98. Rosser Reeves: A Creative of His Time
- 100. Bill Bernbach CEO, Doyle Dane Bernbach Creative Advertising Pioneer
- 102. “Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”
- 104. “The most powerful element in advertising is the truth.”
- 105. Bill Bernbach: A Creative for All Time
- 106. Martin Mull, American Comedian
- 110. Television Advertising: The Most Effective Means To Influence The Most People.
- 112. The Rise of Superbowl Advertising
- 116. Jason Alexander, aka Pretzel Boy
- 119. “Bear” John West Salmon
- 120. “Bear” John West Salmon
- 121. “Bear” John West Salmon
- 123. Digital did not change everything…
- 124. Digital did not change everything… Interactivity changes everything.
- 125. Ten Years On The Web
- 127. Today, nearly 65% of our daily media occasions are interactive.
- 129. “Jordan vs. Jordan” Gatorade
- 131. More than 750 Million Active Users.
- 136. 48 hours uploaded every minute
- 137. 48 hours uploaded every minute (nearly 8 years every day)
- 138. Approaching 1 Billion Channels
- 139. Blair Fowler, aka “JuicyStar07”
- 140. Blair Fowler, aka “JuicyStar07”
- 142. “Ball Girl” Gatorade
- 146. Clay Shirky
- 148. Consumers Have A Powerful Voice Now That It’s Dialogue
- 151. Tom Dickson, CEO Blend Tec
- 152. Today.
- 153. “We Believe Connection Is All That Counts.”
- 154. The Future of Advertising?
- 155. The Future of Advertising? The Future of Connection.
- 156. The Future of Advertising? The Future of Connection. Mobile.
- 157. Smartphone Use Growing Significantly
- 158. Smartphone Use Growing Significantly
- 159. 2KB memory @ 1MHz vs.
- 160. 2KB memory @ 1MHz vs. 256MB memory @ 1GHz 128,000x memory, 1,000x speed
- 161. Americans spend over 2 ½ hours a Day Socializing On Their Mobile Devices
- 163. 45% of Smartphone Users Checked Their Mobile In The Last Thirty Minutes
- 164. In A Few Short Years, Mobile Changed How We Shop, How We Search, and How We Socialize
- 165. By Next Year, Mobile Will Pass PC’s For Driving Web Traffic.
- 166. The Handiest Connection Device to Date
- 167. Thank you.