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New forms of self-
                                              employment in Russia:
                                              Remote work patterns
                                                 and E-markets

                                       XIII April international Academic Conference
                                           on Economic and Social Development
                                                       (April 5, 2012)


This study was carried out within “The National Research University Higher School of Economics’
             Academic Fund Program in 2010-2012, research grant No. 10-01-0129.
Self-Employment in the New Economy




• Service sector

• Knowledge-intensive and Creative industries

• Remote work or Telework (using ICT)

• Global E-markets


                                                2
E-lance economy



“The fundamental unit of such an economy is not the corporation
but the individual. Tasks aren’t assigned and controlled through
a stable chain of management but rather are carried out
autonomously by independent contractors.
These electronically connected freelancers – e-lancers –
join together into fluid and temporary networks to produce
and sell goods and services. When the job is done – after a day,
a month, a year – the network dissolves, and its members become
independent agents again, circulating through the
economy, seeking the next assignment”.

Thomas W. Malone and Robert J. Laubacher
The Dawn of the E-Lance Economy (1998)


                                                                   3
Online Marketplaces for Freelancers

                           Year of     Working   Registered
       Name
                         foundation   language     users
 Freelancer.com              2004       Eng.      3,000,000

 oDesk.com                   2003       Eng.      2,000,000

 Elance.com                  1999       Eng.      1,300,000

 Guru.com                    2000       Eng.      1,000,000

 Free-lance.ru               2005       Rus.      1,000,000

 vWorker.com                 2001       Eng.        500,000
                                                          4
New phenomenon for Russia




• Self-employment in the USSR was illegal

• Information and Communication
  Technology (ICT) lag



                                            5
Self-employment in Russia



             Type           Russia   EU

   Own account workers
                             5.8     10.5
   (without employees)

     All self-employed
   (including employers
                             7.3     16.9
      and contributing
      family workers)

   Source: ILO
                                            6
Online Marketplaces for Freelancers



          Name                  Russia             UK      USA


Internet penetration rate
                                 43 %            84 %      78 %
    (% of population)


   Use the Internet
     for their work              23 %            77 %      62 %
 (% of the labor force)


Source: FOM, RLMS-HSE, E-skills.com, Pew Research Center
                                                                  7
Free-lance.Ru: Registered Users Growth

                                    1000
                                     900
Amount of users (in thousands)




                                     800
                                     700
                                     600
                                     500
                                     400
                                     300
                                     200
                                     100
                                       0
                                       01.01.05   01.01.06   01.01.07   01.01.08   01.01.09   01.01.10   01.01.11   01.01.12   8
Data Overview


1. Second Russian Freelance Survey (2011, March), N = 10,943
    •   Future freelancers (2,925)
    •   Active freelancers (7,179) (from Russia – 4,474)
    •   Former freelancers (839)

2. Russian Longitudinal Monitoring Survey – HSE (2010, Oct), N = 21,343
   •    Russian working population (10,145)
        47.5% of general population

   •    Russian employees using the Internet for their work (2,017)
        9.5% of general population
        19.9% of Russian working population

                                                                      9
Questionnaire: about 50 questions




  •   Demographic and professional profile
  •   Work values and motivation
  •   Employment strategies
  •   Relationships with clients
  •   Satisfaction
  •   Income and well-being
  •   Self-management
  •   Work-life balance

                                             10
Gender

%   70
               60                                    59
    60                                                       53
    50                      47
                    41                         40
    40

    30

    20

    10

    0
                    Male                            Female

     Freelancers     Employees using the Internet     Working population
Age

    45                                                                               42
%
    40
    35
                                                                28              30
    30                     28
                                                                     26
    25                                      22
             19                                            19
    20                          17
    15                               12          13
                  12                                  11                   10
                       9
    10
        5
        0
               18-22        23-26            27-30          31-40          41 years +

        Freelancers        Employees using the Internet               Working population
Mean:       28.5                          35.0                             38.3           years old
Education

%    70                                                                   64
                                                                     60
     60                                  56

     50

     40
                                    30                                         29
     30
                                                 21
     20                        15
                     10
     10
             3 2                                      3 3                               2 2 1
      0
          School (8-9 years)   School (10-11     University, no     University (5-6       PhD
                                  years)       degree (3-4 years)       years)

          Freelancers           Employees using the Internet                   Working population
Employment Status




                    Employees                Students
                     (41%)                    (14%)


                                 GENUINE
                               FREELANCERS
                                   (29%)

                     Entre-                  House-
                    preneurs                 wives
                      (8%)                    (7%)
Skills

                             Websites                                       29
              Computer programming                                20
         Graphic design, Creative arts                                                38
    Engineering and Manufacturing                     9
                         Photography              5
                        Audio / Video                  10
                       Writing, Editing                                     28
                           Translating                      12
Advertising / Marketing / Consulting              5
                                 Other        3

                                          0   5       10    15   20    25   30   35   40   45   %
Work Values
       Which aspects do you personally think are important in a job?




                                                                       16
                                                                            %
Working Hours

                     0%        20%   40%       60%        80%          100%
                                                                                Mean:


       Freelancers        12   18    15        26               29                51



  Employees using
                  2 8                     71                     17     3         42
    the Internet



Working population 3 9               56                    25          8          45

                                                                                 hours
      Up to 20 h           21-35 h   36-45 h         46-60 h          More than 60 h17
Earnings (average monthly post-tax personal income in USD)

                     0%          20%         40%        60%        80%         100%
                                                                                      Mean:


       Freelancers        17            35                29             20           1,090



   Employees using
                           25                      53                    19     3      665
     the Internet



Working population                 47                         43              10 1     480

                                                                                       USD
    Less than $325             $326 to $825        $826 to $1650          More than $1650   18
Satisfaction

   All things considered, how satisfied are you with your life as a whole nowadays?

                       0%       10%   20%    30%        40%     50%        60%      70%         80%     90%     100%



        Freelancers         11                    47                                   29                 11     3



Employees using the
                            9                      51                                  24                 13     2
     Internet



Working population          9                41                             24                    20            6


      Very satisfied    Satisfied     Neither satisfied nor dissatisfied         Dissatisfied         Very dissatisfied 19
Conclusion: Electronic Freelancers in Russia




 •   Young individuals with a higher enterprising spirit and human
     capital, offering creative and knowledge-intensive services.
 •   Work longer hours than regular employees and often operate under
     pressure, but have a higher income, enjoy autonomy at work and are
     satisfied with their lives.
 •   “New middle class” and the vanguard of the workforce in terms of the
     nature of work, ICT-competence and motivation.
 •   Play an important role in the development of the Internet, e-
     business, and innovative entrepreneurship.
 •   But still very narrow and highly specific category of the workforce.



                                                                            20
BE FREE !
    Contact us:
 strebkov@hse.ru
 shevchuk@hse.ru




                   21

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English (hse conf) fin

  • 1. New forms of self- employment in Russia: Remote work patterns and E-markets XIII April international Academic Conference on Economic and Social Development (April 5, 2012) This study was carried out within “The National Research University Higher School of Economics’ Academic Fund Program in 2010-2012, research grant No. 10-01-0129.
  • 2. Self-Employment in the New Economy • Service sector • Knowledge-intensive and Creative industries • Remote work or Telework (using ICT) • Global E-markets 2
  • 3. E-lance economy “The fundamental unit of such an economy is not the corporation but the individual. Tasks aren’t assigned and controlled through a stable chain of management but rather are carried out autonomously by independent contractors. These electronically connected freelancers – e-lancers – join together into fluid and temporary networks to produce and sell goods and services. When the job is done – after a day, a month, a year – the network dissolves, and its members become independent agents again, circulating through the economy, seeking the next assignment”. Thomas W. Malone and Robert J. Laubacher The Dawn of the E-Lance Economy (1998) 3
  • 4. Online Marketplaces for Freelancers Year of Working Registered Name foundation language users Freelancer.com 2004 Eng. 3,000,000 oDesk.com 2003 Eng. 2,000,000 Elance.com 1999 Eng. 1,300,000 Guru.com 2000 Eng. 1,000,000 Free-lance.ru 2005 Rus. 1,000,000 vWorker.com 2001 Eng. 500,000 4
  • 5. New phenomenon for Russia • Self-employment in the USSR was illegal • Information and Communication Technology (ICT) lag 5
  • 6. Self-employment in Russia Type Russia EU Own account workers 5.8 10.5 (without employees) All self-employed (including employers 7.3 16.9 and contributing family workers) Source: ILO 6
  • 7. Online Marketplaces for Freelancers Name Russia UK USA Internet penetration rate 43 % 84 % 78 % (% of population) Use the Internet for their work 23 % 77 % 62 % (% of the labor force) Source: FOM, RLMS-HSE, E-skills.com, Pew Research Center 7
  • 8. Free-lance.Ru: Registered Users Growth 1000 900 Amount of users (in thousands) 800 700 600 500 400 300 200 100 0 01.01.05 01.01.06 01.01.07 01.01.08 01.01.09 01.01.10 01.01.11 01.01.12 8
  • 9. Data Overview 1. Second Russian Freelance Survey (2011, March), N = 10,943 • Future freelancers (2,925) • Active freelancers (7,179) (from Russia – 4,474) • Former freelancers (839) 2. Russian Longitudinal Monitoring Survey – HSE (2010, Oct), N = 21,343 • Russian working population (10,145) 47.5% of general population • Russian employees using the Internet for their work (2,017) 9.5% of general population 19.9% of Russian working population 9
  • 10. Questionnaire: about 50 questions • Demographic and professional profile • Work values and motivation • Employment strategies • Relationships with clients • Satisfaction • Income and well-being • Self-management • Work-life balance 10
  • 11. Gender % 70 60 59 60 53 50 47 41 40 40 30 20 10 0 Male Female Freelancers Employees using the Internet Working population
  • 12. Age 45 42 % 40 35 28 30 30 28 26 25 22 19 19 20 17 15 12 13 12 11 10 9 10 5 0 18-22 23-26 27-30 31-40 41 years + Freelancers Employees using the Internet Working population Mean: 28.5 35.0 38.3 years old
  • 13. Education % 70 64 60 60 56 50 40 30 29 30 21 20 15 10 10 3 2 3 3 2 2 1 0 School (8-9 years) School (10-11 University, no University (5-6 PhD years) degree (3-4 years) years) Freelancers Employees using the Internet Working population
  • 14. Employment Status Employees Students (41%) (14%) GENUINE FREELANCERS (29%) Entre- House- preneurs wives (8%) (7%)
  • 15. Skills Websites 29 Computer programming 20 Graphic design, Creative arts 38 Engineering and Manufacturing 9 Photography 5 Audio / Video 10 Writing, Editing 28 Translating 12 Advertising / Marketing / Consulting 5 Other 3 0 5 10 15 20 25 30 35 40 45 %
  • 16. Work Values Which aspects do you personally think are important in a job? 16 %
  • 17. Working Hours 0% 20% 40% 60% 80% 100% Mean: Freelancers 12 18 15 26 29 51 Employees using 2 8 71 17 3 42 the Internet Working population 3 9 56 25 8 45 hours Up to 20 h 21-35 h 36-45 h 46-60 h More than 60 h17
  • 18. Earnings (average monthly post-tax personal income in USD) 0% 20% 40% 60% 80% 100% Mean: Freelancers 17 35 29 20 1,090 Employees using 25 53 19 3 665 the Internet Working population 47 43 10 1 480 USD Less than $325 $326 to $825 $826 to $1650 More than $1650 18
  • 19. Satisfaction All things considered, how satisfied are you with your life as a whole nowadays? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Freelancers 11 47 29 11 3 Employees using the 9 51 24 13 2 Internet Working population 9 41 24 20 6 Very satisfied Satisfied Neither satisfied nor dissatisfied Dissatisfied Very dissatisfied 19
  • 20. Conclusion: Electronic Freelancers in Russia • Young individuals with a higher enterprising spirit and human capital, offering creative and knowledge-intensive services. • Work longer hours than regular employees and often operate under pressure, but have a higher income, enjoy autonomy at work and are satisfied with their lives. • “New middle class” and the vanguard of the workforce in terms of the nature of work, ICT-competence and motivation. • Play an important role in the development of the Internet, e- business, and innovative entrepreneurship. • But still very narrow and highly specific category of the workforce. 20
  • 21. BE FREE ! Contact us: strebkov@hse.ru shevchuk@hse.ru 21