How do you optimize the web experience for your most important prospects and clients? How do you ensure you’re serving them content that resonates best when they’re just researching solutions versus ready to buy? This deep-dive from Gleanster Research explores a term they coined “Real-time Website Content Versioning,” which enables marketers to dynamically serve relevant content when it’s most-important, like the so-called “moment of truth.” Download now to learn about Adobe’s success with this marketing tactic and why you should get started now.