Demystifying ABM Metrics

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According to the 2016 State of ABM by SiriusDecisions, the number one goal for ABM in 2016 is increasing revenue. Goals are only effective when they are measurable, so account-based marketers need to understand how to measure their ABM efforts in terms of revenue. Capturing the account-based nuance in your revenue measurement is essential to scaling and proving the value of ABM. In this session, I will discuss how ABM measurement differs from demand gen measurement – from measuring revenue on an account-basis, to engagement and attribution.

Demystifying ABM Metrics
Dave Rigotti
Head of Marketing
Bizible

2
About
B2B marketing
attribution to “make
every marketing
dollar profitable”

3
ABM Measurement Challenges
What are your biggest challenges with ABM
measurement & optimization?

4
ABM Measurement Challenges
What is the primary metric you use to measure ABM
success?

Indicators vs Goals

6
Indicators vs Goals

How do you achieve the goal?

8
Triangle of Success

9
Triangle of Success
ACTION

10
Triangle of Success
ACTION
RESPONSE

11
Triangle of Success
ACTION
RESPONSEOUTCOME

12
Triangle of Success
ACTION
RESPONSEOUTCOME

13
Action
=

14
Action
=
CTR
Conversion Rate
Net New
Accounts /
Contacts
Marketing
Touchpoints

15
Response
=

16
Response
=
Account
Engagement
Scores
Marketing
Qualified Accounts
(MQAs)
Opportunities,
Pipeline, etc

17
Outcome
=

18
Outcome
= Revenue

Attribution Modeling

20
Attribution Modeling
100% 0% 0% 0%
Closed DealFirst Touch Lead Creation Opp Creation

21
Attribution Modeling

22
Attribution Modeling

23
Attribution Modeling

24
Attribution Modeling

25
W-Shaped Attribution
10%
Other touchpoints
30% 30% 30%

26
Full-Path Attribution
10%
22.5% 22.5% 22.5% 22.5%
Other touchpoints

Recap

28
Recap
§  Focus on the goal of marketing;
Other metrics are important but
won’t win you the fishing
contest
§  Use engagement as a leading
indicator for success
§  Do multi-touch measurement
and reporting
Champion of the
2016 GEICO Bassmaster Classic

Thank you!
@drigotti
dave@bizible.com

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In this presentation, we take a look at how today’s most successful B2B tech marketers are leveraging data to identify their addressable market and influence active researchers. Since not all data – and therefore not all data providers – offer the same value, Kevin offers insights on what to look for when investing in pre-purchase data. He then shows you how reliable data can accelerate your ROI from a variety of marketing activities including lead generation, automated nurture, account-based marketing and targeted brand-building initiatives.

The State of Data Driven Marketing in B2B Tech

The State of Data Driven Marketing in B2B Tech

The State of Data Driven Marketing in B2B Tech

Semelhante a Demystifying ABM Metrics (20)

Seattle Analytics Meetup preso - B2B revenue pipeline health and attribution

Seattle Analytics Meetup preso - B2B revenue pipeline health and attribution

Seattle Analytics Meetup preso - B2B revenue pipeline health and attribution

How marketing can report revenue analytics that don’t lie

How marketing can report revenue analytics that don’t lie

How marketing can report revenue analytics that don’t lie

Marketing Impact Talks - Leveraging Attribution for Better Results

Marketing Impact Talks - Leveraging Attribution for Better Results

Marketing Impact Talks - Leveraging Attribution for Better Results

Scale and Precision for an ABM Strategy

Scale and Precision for an ABM Strategy

Scale and Precision for an ABM Strategy

Jessica Fewless: ABM Road Warrior: Lessons Learned from over 100 Customer Mee...

Jessica Fewless: ABM Road Warrior: Lessons Learned from over 100 Customer Mee...

Jessica Fewless: ABM Road Warrior: Lessons Learned from over 100 Customer Mee...

3 Common B2B Marketing Challenges and How to Overcome Them

3 Common B2B Marketing Challenges and How to Overcome Them

3 Common B2B Marketing Challenges and How to Overcome Them

Measuring the Effectiveness of B2B Marketing

Measuring the Effectiveness of B2B Marketing

Measuring the Effectiveness of B2B Marketing

Marketing Impact Talks - Leveraging Attribution for Better Results

Marketing Impact Talks - Leveraging Attribution for Better Results

Marketing Impact Talks - Leveraging Attribution for Better Results

Digital Marketing: Key Metrics with Jill Quick & Dave Chaffey

Digital Marketing: Key Metrics with Jill Quick & Dave Chaffey

Digital Marketing: Key Metrics with Jill Quick & Dave Chaffey

Klipfolio The 8 must have metrics for your marketing dashboard

Klipfolio The 8 must have metrics for your marketing dashboard

Klipfolio The 8 must have metrics for your marketing dashboard

6 ABM Myths and How to Conquer Them | Engagio & AdRoll

6 ABM Myths and How to Conquer Them | Engagio & AdRoll

6 ABM Myths and How to Conquer Them | Engagio & AdRoll

Marketing Performance Report Card: 6 Metrics You Should Measure

Marketing Performance Report Card: 6 Metrics You Should Measure

Marketing Performance Report Card: 6 Metrics You Should Measure

New Priorities for ABM: Benchmarks and Best Practices for 2021

New Priorities for ABM: Benchmarks and Best Practices for 2021

New Priorities for ABM: Benchmarks and Best Practices for 2021

A Breakfast for Account-Based Marketers: Account Based Measurement 101

A Breakfast for Account-Based Marketers: Account Based Measurement 101

A Breakfast for Account-Based Marketers: Account Based Measurement 101

Prove and Improve Your Marketing Impact in 2021

Prove and Improve Your Marketing Impact in 2021

Prove and Improve Your Marketing Impact in 2021

Executive Summary - LeanData Account-Based Marketing and Sales Survey Results...

Executive Summary - LeanData Account-Based Marketing and Sales Survey Results...

Executive Summary - LeanData Account-Based Marketing and Sales Survey Results...

[Presentation] How GE Built a Tech Stack to Run Marketing Like a Business

[Presentation] How GE Built a Tech Stack to Run Marketing Like a Business

[Presentation] How GE Built a Tech Stack to Run Marketing Like a Business

Profit Center Marketing: How to focus your objectives, actions & culture arou...

Profit Center Marketing: How to focus your objectives, actions & culture arou...

Profit Center Marketing: How to focus your objectives, actions & culture arou...

The State of Data Driven Marketing in B2B Tech

The State of Data Driven Marketing in B2B Tech

The State of Data Driven Marketing in B2B Tech

The State of Data Driven Marketing in B2B Tech

The State of Data Driven Marketing in B2B Tech

The State of Data Driven Marketing in B2B Tech

Mais de Demandbase

As digital advertising evolves towards a cookieless future, advertisers need to know what they can do today to plan successful campaigns when third-party data sources are eliminated. In a world where B2B buyers are already increasingly wary of disclosing personal details and freely consenting to tracking, the challenge of reaching and engaging audiences is more critical than ever. In this session, Demandbase’s Gareth Noonan, General Manager of Advertising, and Jennifer Hughes, Principal Digital Expert, will share the evolution of B2B advertising strategy amid Google’s fundamental changes to the web-based digital experience. Discover innovative strategies for targeting and measuring success in a cookieless world, ensuring your campaigns remain effective and relevant as Google continues to phase out third party cookies.

DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf

DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf

DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf

Demandbase on Demandbase Story In this webinar, Hannah Jordan, Senior Digital Marketing Manager at Demandbase will showcase top advertising plays tailored to each stage of the buyer's lifecycle. From awareness to decision-making, you'll learn how to effectively engage your target audience with creativity. Discover the latest features available in Demandbase for digital marketers to leverage their advertising spend for maximum impact and efficiency. Key Takeaways: * Understand how to map advertising strategies to different stages of the buyer’s journey * Learn about the latest released features in 2024 within Demandbase Advertising Platform * Gain insights from real-world examples and use cases * Enhance your ability to craft targeted, effective, and engaging marketing campaigns

Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf

Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf

Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf

Winning Target Accounts in a Cookieless Era

Winning Target Accounts in a Cookieless Era

Winning Target Accounts in a Cookieless Era

B2B & GTM Trends and Predictions for 2024.pdf

B2B & GTM Trends and Predictions for 2024.pdf

B2B & GTM Trends and Predictions for 2024.pdf

The Reports Your CMO Wants to See

The Reports Your CMO Wants to See

The Reports Your CMO Wants to See

Data Champions League: Winning Strategies for B2B Success

Data Champions League: Winning Strategies for B2B Success

Data Champions League: Winning Strategies for B2B Success

Demandbase + GTM Partners Analyst Hour - ROI Framework Workshop

Demandbase + GTM Partners Analyst Hour - ROI Framework Workshop

Demandbase + GTM Partners Analyst Hour - ROI Framework Workshop

The Magic ABM Potion: Key Elements to Think About When Creating Your ABM Stra...

The Magic ABM Potion: Key Elements to Think About When Creating Your ABM Stra...

The Magic ABM Potion: Key Elements to Think About When Creating Your ABM Stra...

In today’s data-driven landscape, the CMO’s dashboard is more than a collection of metrics; it’s a strategic tool for growth. Come learn the essential metrics and reports that top CMOs use to drive pipeline and revenue growth in 2024. Attendee takeaways: Key Performance Indicators (KPIs): From pageviews to conversion rates to pipeline, discover the metrics that matter. RevOps Alignment: Learn how to integrate marketing data with RevOps to drive cohesive business strategies. Actionable Insights: Discover innovative strategies to turn your analytics into strategic action. Whether you’re a CMO or an operations professional, this session offers a future-oriented and engaging look into the reports that guide and justify your go-to-market strategy. Presented by: Ashley Long & Jon Miller from Demandbase

The Reports Your CMO Wants to See (OpsStars)

The Reports Your CMO Wants to See (OpsStars)

The Reports Your CMO Wants to See (OpsStars)

Welcome to the world of digital transformation for financial services, where cutting-edge technologies are reshaping customer journeys, demand generation, and scoring strategies. In this era of innovation, we dive into the realm of SFMC journeys, leverage the power of Demandbase intent, and simplify scoring buckets to fuel your organization’s growth and success. With SFMC (Salesforce Marketing Cloud) journeys, we unlock the potential to create personalized and seamless experiences for your customers. By mapping out intricate paths, we guide individuals through tailored interactions, nurturing them at every step of their financial journey. Whether it’s onboarding, cross-selling, or retention, SFMC journeys empower you to deliver the right message to the right audience at the right time. But what if you could take it a step further? Enter Demandbase intent, a game-changer in B2B marketing. By harnessing intent data, we gain unprecedented insights into your target accounts’ interests and behaviors. This powerful tool allows us to prioritize and engage high-intent prospects, accelerating your sales pipeline and driving revenue growth. Of course, in the realm of financial services, not all customers are created equal. That’s where easy scoring buckets come into play. By simplifying the scoring process, we categorize prospects based on their engagement, propensity to convert, and lifetime value. With this data-driven approach, we enable your sales teams to focus their efforts where they matter most, optimizing resources and boosting conversion rates. Now, imagine the possibilities that arise from this seamless integration of SFMC journeys, Demandbase intent, and easy scoring buckets. The result? A digital transformation that revolutionizes the way financial services connect with their customers. From personalized experiences to data-driven targeting, your organization becomes a catalyst for growth and a trailblazer in the industry. So, are you ready to embark on this transformative journey? Together, we’ll navigate the complexities of digital transformation, unlocking the true potential of your financial services organization and shaping the future of customer engagement. Let’s embark on this exciting adventure and redefine what’s possible in the world of finance.

Revolutionize Financial Services with AI-driven intent + SFMC Journeys

Revolutionize Financial Services with AI-driven intent + SFMC Journeys

Revolutionize Financial Services with AI-driven intent + SFMC Journeys

Are you feeling like your marketing has become less effective? Like your digital, content and email campaigns are not creating the same amount of pipeline as they have in the past? The marketing playbooks we’ve used for years just aren’t working. Buyers are numb to our traditional tactics. In this session, Jon Miller, CMO of Demandbase and former cofounder of Marketo and CEO at Engagio, will share his new playbook filled with account-based techniques that are working today, including conditioning the market to your solution and engaging the right accounts at the right time with the right plays. And he’ll make you groan with some bad dad jokes as well.

Nothing Works Anymore: Why B2B Needs A New Playbook

Nothing Works Anymore: Why B2B Needs A New Playbook

Nothing Works Anymore: Why B2B Needs A New Playbook

Customer Lab: Maximizing Your ROI with Demandbase: A Practical Playbook for M...

Customer Lab: Maximizing Your ROI with Demandbase: A Practical Playbook for M...

Customer Lab: Maximizing Your ROI with Demandbase: A Practical Playbook for M...

As marketers, we have more raw data than we know what to do with. But how do you tell a story, extract insight, and know what to do next as a marketer when we are swimming in all the data? In this rapid-fire session, we will dive deep into methodically combining the principles of marketing data, the key reports to be looking at that matter to the C-suite, and scientific hypothesis-driven thinking.

Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through H...

Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through H...

Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through H...

A Marketers Tale: How ABM Was Successfully Launched at Thales

A Marketers Tale: How ABM Was Successfully Launched at Thales

A Marketers Tale: How ABM Was Successfully Launched at Thales

Prior to the current economic downturn, B2B companies turned to account-based marketing and Smarter GTM™ as a better way to do things. These forward thinking companies were looking to be better informed, more targeted and more efficient and effective. Smarter GTM™ and ABM was viewed as the modern approach — a best practice to drive growth, yet still seen as a “nice to have” by many. But in today’s world — a world that has been shaken by a global pandemic, labour shortages, inflation, war, and economic uncertainty — organisations’ resources have been stretched and depleted. ABM is no longer the fastest path to growth, but essential for survival. In this session Jon Miller — CMO at Demandbase and cofounder of Marketo and Engagio — will show why ABM powered by Account Intelligence is the key to work smarter, not harder, and he’ll share practical ABM tips and best practices based on Demandbase’s own secret sauce. You will learn: What it’s going to take in 2023 to create alignment between marketing and sales How to empower your sales and business development teams to sell more Tips on how to help your marketing team generate sufficient amounts of pipeline with less investment

ABM in a Downturn_ Account Intelligence to Do More with Less (Demandbase).pptx

ABM in a Downturn_ Account Intelligence to Do More with Less (Demandbase).pptx

ABM in a Downturn_ Account Intelligence to Do More with Less (Demandbase).pptx

In the words of legendary marketer (and boxer), Mike Tyson, “Everyone has a plan until they get punched in the mouth.” Markets change, you lose your star player, budgets get cut, what then? Join Demandbase’s Chris Moody, Head of GTM Thought Leadership, and Stephanie McArthur, ABX Expert, for this session to learn how to pivot your GTM strategy when things don’t go to plan (do they ever?). They’ll share how to: Reevaluate your focus - know what to look for and what to adjust Balance and measure multiple GTM strategies Make sure you’re investing in the right places Leverage intent data to improve the efficiency and effectiveness Use orchestration to your advantage (less manual, mundane tasks = more time)

How to Adjust Your GTM Strategy When Things Don’t Go to Plan

How to Adjust Your GTM Strategy When Things Don’t Go to Plan

How to Adjust Your GTM Strategy When Things Don’t Go to Plan

Spam isn’t just unwanted email. It’s any uninformed, irrelevant interaction with your customers and potential buyers. It wastes your time and money and annoys the buyers you were hoping to impress. Focusing on the customer buying experience is more important than ever. In today’s information age, buyers have more and more power over sellers. As a result, there’s an increased demand for personalised, relevant experiences. In this webinar, we shall provide real-life examples of how Sales & Marketing teams are delivering personal, relevant and timely messages to their buyers.

Stop spamming and get relevant with Smarter GTM

Stop spamming and get relevant with Smarter GTM

Stop spamming and get relevant with Smarter GTM

Launch, Measure, and Optimize Next-Level Advertising

Launch, Measure, and Optimize Next-Level Advertising

Launch, Measure, and Optimize Next-Level Advertising

ZS, a global technology and consulting firm, had one big problem: executive awareness. To tackle this problem, ZS partnered with B2B demand marketing agency Quarry to launch a 1:Few ABM campaign aimed at reaching executive change-makers at top client accounts. Hear from ZS and Quarry on how they cultivated executive relationships, achieved 100% engagement at top accounts, and built their brand awareness.

How to Reach and Influence Key Decision Makers_Final.pdf

How to Reach and Influence Key Decision Makers_Final.pdf

How to Reach and Influence Key Decision Makers_Final.pdf

The Magic ABX Potion – Key Elements to Think About When Creating Your ABX Str...

The Magic ABX Potion – Key Elements to Think About When Creating Your ABX Str...

The Magic ABX Potion – Key Elements to Think About When Creating Your ABX Str...

Mais de Demandbase (20)

DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf

DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf

DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf

Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf

Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf

Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf

Winning Target Accounts in a Cookieless Era

Winning Target Accounts in a Cookieless Era

Winning Target Accounts in a Cookieless Era

B2B & GTM Trends and Predictions for 2024.pdf

B2B & GTM Trends and Predictions for 2024.pdf

B2B & GTM Trends and Predictions for 2024.pdf

The Reports Your CMO Wants to See

The Reports Your CMO Wants to See

The Reports Your CMO Wants to See

Data Champions League: Winning Strategies for B2B Success

Data Champions League: Winning Strategies for B2B Success

Data Champions League: Winning Strategies for B2B Success

Demandbase + GTM Partners Analyst Hour - ROI Framework Workshop

Demandbase + GTM Partners Analyst Hour - ROI Framework Workshop

Demandbase + GTM Partners Analyst Hour - ROI Framework Workshop

The Magic ABM Potion: Key Elements to Think About When Creating Your ABM Stra...

The Magic ABM Potion: Key Elements to Think About When Creating Your ABM Stra...

The Magic ABM Potion: Key Elements to Think About When Creating Your ABM Stra...

The Reports Your CMO Wants to See (OpsStars)

The Reports Your CMO Wants to See (OpsStars)

The Reports Your CMO Wants to See (OpsStars)

Revolutionize Financial Services with AI-driven intent + SFMC Journeys

Revolutionize Financial Services with AI-driven intent + SFMC Journeys

Revolutionize Financial Services with AI-driven intent + SFMC Journeys

Nothing Works Anymore: Why B2B Needs A New Playbook

Nothing Works Anymore: Why B2B Needs A New Playbook

Nothing Works Anymore: Why B2B Needs A New Playbook

Customer Lab: Maximizing Your ROI with Demandbase: A Practical Playbook for M...

Customer Lab: Maximizing Your ROI with Demandbase: A Practical Playbook for M...

Customer Lab: Maximizing Your ROI with Demandbase: A Practical Playbook for M...

Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through H...

Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through H...

Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through H...

A Marketers Tale: How ABM Was Successfully Launched at Thales

A Marketers Tale: How ABM Was Successfully Launched at Thales

A Marketers Tale: How ABM Was Successfully Launched at Thales

ABM in a Downturn_ Account Intelligence to Do More with Less (Demandbase).pptx

ABM in a Downturn_ Account Intelligence to Do More with Less (Demandbase).pptx

ABM in a Downturn_ Account Intelligence to Do More with Less (Demandbase).pptx

How to Adjust Your GTM Strategy When Things Don’t Go to Plan

How to Adjust Your GTM Strategy When Things Don’t Go to Plan

How to Adjust Your GTM Strategy When Things Don’t Go to Plan

Stop spamming and get relevant with Smarter GTM

Stop spamming and get relevant with Smarter GTM

Stop spamming and get relevant with Smarter GTM

Launch, Measure, and Optimize Next-Level Advertising

Launch, Measure, and Optimize Next-Level Advertising

Launch, Measure, and Optimize Next-Level Advertising

How to Reach and Influence Key Decision Makers_Final.pdf

How to Reach and Influence Key Decision Makers_Final.pdf

How to Reach and Influence Key Decision Makers_Final.pdf

The Magic ABX Potion – Key Elements to Think About When Creating Your ABX Str...

The Magic ABX Potion – Key Elements to Think About When Creating Your ABX Str...

The Magic ABX Potion – Key Elements to Think About When Creating Your ABX Str...

Último

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Social Media Marketing PPT-Includes Paid media

Social Media Marketing PPT-Includes Paid media

Social Media Marketing PPT-Includes Paid media

In this presentation, we delve into the power of AI in revolutionizing sales and marketing, with a focus on lead generation and cost optimization. As the search landscape evolves, the future of Google driving high volumes of website traffic is uncertain with the rise of LLMs, making AI's role even more significant. While only 3.7% of Canadian businesses have deployed AI, its adoption is critical for staying competitive. We'll discuss a step-by-step approach to AI integration, highlighting essential tools and the importance of proper training. From lead processing to content creation, AI emerges as a game-changer, significantly improving efficiency and quality. The core message is clear: AI is no longer an option but a component for modern marketing success, transforming how we approach sales and marketing. By carefully planning the steps, leveraging the right tools, and investing in training, businesses can harness AI's transformative power and gain a competitive edge. Key Takeaways: AI changes everything. AI is revolutionizing lead generation and cost savings in sales and marketing operations. The rise of large language models (LLMs) is challenging Google's dominance in driving website traffic, making AI adoption even more crucial. Despite the low adoption rate (only 3.7% of Canadian businesses using AI), integrating AI is critical for staying competitive. A step-by-step approach is needed for successful AI integration, along with leveraging the right tools and providing proper training.AI is a game-changer for lead generation, content creation, and overall process efficiency and quality improvement.AI is no longer an optional tool but a fundamental component for modern marketing success. Careful planning, using the right AI tools, and investing in training can help businesses harness AI's transformative power and gain a competitive edge.

Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco

Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco

Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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Social media, ppt. Features, characteristics

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Social media, ppt. Features, characteristics

Cash payment girl 9257726604 Hand ✋ to Hand over girl

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Call girl Jaipur

In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

elizabethella096

The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

The Future of Brands on LinkedIn - Alison Kaltman

The Future of Brands on LinkedIn - Alison Kaltman

The Future of Brands on LinkedIn - Alison Kaltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

personal branding kit for music business

personal branding kit for music business

personal branding kit for music business

Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

The Science of Landing Page Messaging.pdf

The Science of Landing Page Messaging.pdf

The Science of Landing Page Messaging.pdf

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

How to utilize calculated properties in your HubSpot setups

How to utilize calculated properties in your HubSpot setups

How to utilize calculated properties in your HubSpot setups

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Brand experience Peoria City Soccer Presentation.pdf

Brand Strategy Master Class - Juntae DeLane

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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Brand experience Dream Center Peoria Presentation.pdf

10x your Business with LinkedIn Learn tangible steps to harness the full potential of LinkedIn to expand your business reach, build valuable connections, and establish your brand authority. Join David as he reveals the strategies his team deploys for their agency clients. Key Takeaways: 1. Optimizing your LinkedIn profile for sales 2. Advance strategies to find your ideal prospects on LinkedIn 3. Buy back your time with AI and automation for LinkedIn

LinkedIn Social Selling Master Class - David Wong

LinkedIn Social Selling Master Class - David Wong

LinkedIn Social Selling Master Class - David Wong

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LinkedIn Social Selling Master Class - David Wong

LinkedIn Social Selling Master Class - David Wong

LinkedIn Social Selling Master Class - David Wong

Demystifying ABM Metrics

1. Demystifying ABM Metrics Dave Rigotti Head of Marketing Bizible

2. 2 About B2B marketing attribution to “make every marketing dollar profitable”

3. 3 ABM Measurement Challenges What are your biggest challenges with ABM measurement & optimization?

4. 4 ABM Measurement Challenges What is the primary metric you use to measure ABM success?

5. Indicators vs Goals

6. 6 Indicators vs Goals

7. How do you achieve the goal?

8. 8 Triangle of Success

9. 9 Triangle of Success ACTION

10. 10 Triangle of Success ACTION RESPONSE

11. 11 Triangle of Success ACTION RESPONSEOUTCOME

12. 12 Triangle of Success ACTION RESPONSEOUTCOME

13. 13 Action =

14. 14 Action = CTR Conversion Rate Net New Accounts / Contacts Marketing Touchpoints

15. 15 Response =

16. 16 Response = Account Engagement Scores Marketing Qualified Accounts (MQAs) Opportunities, Pipeline, etc

17. 17 Outcome =

18. 18 Outcome = Revenue

19. Attribution Modeling

20. 20 Attribution Modeling 100% 0% 0% 0% Closed DealFirst Touch Lead Creation Opp Creation

21. 21 Attribution Modeling

22. 22 Attribution Modeling

23. 23 Attribution Modeling

24. 24 Attribution Modeling

25. 25 W-Shaped Attribution 10% Other touchpoints 30% 30% 30%

26. 26 Full-Path Attribution 10% 22.5% 22.5% 22.5% 22.5% Other touchpoints

28. 28 Recap §  Focus on the goal of marketing; Other metrics are important but won’t win you the fishing contest §  Use engagement as a leading indicator for success §  Do multi-touch measurement and reporting Champion of the 2016 GEICO Bassmaster Classic

29. Thank you! @drigotti dave@bizible.com