We all want to be data-driven marketers, but the truth is, when it comes to B2B, data isn’t a silver bullet. In fact, data can end causing more problems than it solves if you don’t understand what you’re looking for or how to apply it correctly. In this webinar, Mike Hilts, SVP of Product and Mark Yatman, Lead Consultant, will discuss the current data landscape, common pitfalls and strategies for turning data into actionable insight.
In this webinar you’ll learn:
- The best types of data to leverage, and what to avoid
- Which data and metrics best support your B2B strategy
- How to align your data with marketing programs and goals
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Beyond the Buzz: Making B2B Data Work for Account-Based Marketing
1. BEYOND THE BUZZ
MAKING B2B DATA WORK
FOR ACCOUNT-BASED MARKETING
Mark Yatman
Lead Strategic Consultant | Demandbase
Mike Hilts
SVP, Product | Demandbase