Picking the right goals and objectives is the key to success for any SEO campaign. Many businesses focus primarily on the wrong set of goals, investing both time and money only to receive poor results. Learn how to set more realistic, achievable goals by looking at specific metrics and understanding how to gain real traction on search engine result pages. In Webmarketing123’s Webinar, SEO and Setting Realistic Goals, you’ll find out: How to select the right keywords to reach targeted users. How to map out realistic goals for your company. How to maximize traffic to your site. How to create compelling content and employ on-page optimization. SEO Experts, Cynthia Everson and Bradley Joe, will lead you through this one hour, high-impact, complimentary webinar.

1. SEO WEBINAR:
SEO & Setting Realistic Goals
Thanks for joining us. We will begin at:
11:00 a.m. PST
12:00 p.m. MTN
1:00 p.m. CST
2:00 p.m. EST
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Audio: 516-453-0014
Access code: 559-395-839

2. Online Marketing Objectives
•Increase Visibility on Search Engines
Goal 1
•Build Traffic to Site
Goal 2
•Maximize the Revenue Opportunity
Goal 3
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3. Outline
1) Introduction to SEO
2) Setting Keyword Goals
3) Setting Traffic Goals
4) Setting Conversion Goals
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4. Outline
1) Introduction to SEO
2) Setting Keyword Goals
3) Setting Traffic Goals
4) Setting Conversion Goals
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5. SEO Fundamentals (6 Pillars)
Keywords
Site Content
Content Silos
Meta Inbound
Content URL’s Links
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6. Outline
1) Introduction to SEO
2) Setting Keyword Goals
3) Setting Traffic Goals
4) Setting Conversion Goals
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7. The Importance of Keyword Selection
SEO company in California
SEO agency
• Select a Representative Keyword Basket
Search engine optimization
• Using Google Keyword External Tool
Internet marketing company

8. Setting Keyword Goals
Google Keyword External Tool
Step 1: Go to http://adwords.google.com/select/KeywordToolExternal
Step 2: Research the search volume of the keywords you want to optimize for
Step 3: Consider high-search volume keywords and moderate- to low-search
volume keywords
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9. Setting Keyword Goals
Check Competition
Step 4: Check the number of competing websites to determine how difficult it
will be to gain traction on a keyword
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10. Setting Keyword Goals
Short-Tail vs. Long-Tail Keywords
• Short-Tail/Headmatch
• More general, higher search volume, more competitive
• Takes much longer to gain traction on these keywords
• Long-Tail
• More specific, lower search volume, less competitive
• Easier to gain traction in a shorter period of time
• Bring in less traffic but more qualified traffic
* After getting traction on long-tail keywords, begin targeting headmatch terms
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11. Outline
1) Introduction to SEO
2) Setting Keyword Goals
3) Setting Traffic Goals
4) Setting Conversion Goals
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12. If you are not on the 1st page, you are
practically invisible
Where Searchers Click on the Results Page
Source: “iProspect Blended Search Results Study” by JupiterResearch, 2008
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13. Setting Traffic Goals
Click Through Rate

14. Setting Traffic Goals
What to Expect
• Significant results typically occur after about three months
• Keywords that are not on the first page will not bring in significant traffic,
so start with the terms that you know can rank on the first page
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15. Setting Traffic Goals
Ways to Increase Click-Through Rate
• Optimize your meta description
• Keep it within 155-165 characters to give it a look of completeness
• Google Instant Preview makes the look and feel of your site more important
than ever
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16. Outline
1) Introduction to SEO
2) Setting Keyword Goals
3) Setting Traffic Goals
4) Setting Conversion Goals
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17. Setting Conversion Goals
• What good are increased rankings
and traffic without conversions?
• How does your website define a
conversion?
• Consider user experience in addition
to SEO
• Increase conversion rate with
Google Website Optimizer
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18. Setting Conversion Goals
Focusing on User Engagement
In addition to rankings and traffic, focus on:
• Bounce rate
• Average time on site
• Average number of pages viewed
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19. Setting Conversion Goals
Usability Best Practices
• Assign Visual Priority
• Size and weight should represent relative importance
• Consider Visitor’s Eye-Path
• What will users notice and in what order?
• Clear Call To Action
• Clearly announce what you want users to do
• Make Steps Clear
• Clearly identify where user is and what they should do next
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20. Setting Conversion Goals
• Set up Goals
• Define conversions
• Analyze which keywords are leading
to more conversions
• Observe where visitors abandon the
goal path
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21. Key Takeaways
• Optimize for a mix of competitive as well as non-competitive
keywords
• Don’t expect increases in traffic to be immediate; it is a
gradual process
• Improve Click-Through Rate in addition to getting keywords
ranking
• Determine what kind of goals are appropriate for your site,
and track those in addition to keyword rankings and traffic
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22. Contact Us
Contact us for a detailed FREE Custom SEO Analysis of your
site.
It includes:
1. COMPETITIVE REPORT - Where you rank against your
competition.
2. KEYWORD ANALYSIS - To show you other keywords people are
using to search for your product/service.
3. SEARCH ENGINE FRIENDLINESS REPORT- Crawlability of Your
Site. Mark Powers
(800) 619 1570
Mark.P@Webmarketing123.com
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