1. #123webinar | @webmarketing123

2. #123webinar | @webmarketing123
1. Can I ask questions?
2. Can I have a copy of the slides?
Tweet @webmarketing123 or use #123webinar.
Yes! Email results@webmarketing123.com.
3. How do I get a live site analysis?
Chat us your website and top 2 keywords.
FAQs

3. #123webinar | @webmarketing123
Our agency drives revenue.
Not just clicks and traffic.
SEM SEO Attribution Display Video
Content
Creation
ROI
Tracking
Social Website
Design
Conversion
Optimization
/ About Webmarketing123

4. #123webinar | @webmarketing123
Nowadays, it’s tough to be a
marketer.
83%
of marketers can’t
track ROI from SEO.
(source: Webmarketing123)
3,500+
marketing messages
seen per day.
(source: Yankevich Consumer Research)
67%
of the buyer’s journey now
happens online.
(source: SiriusDecisions)
/ How to Shop for a Search Agency

5. #123webinar | @webmarketing123
The old sales machine is stalling.
Source: “Dismantling the Sales Machine”, HBR; Nov. 2013
1
2
Longer sales cycles
Lower conversion rates
3
4
Less reliable forecasts
Compressed margins
/ How to Shop for a Search Agency

6. #123webinar | @webmarketing123
Chances are your team could use a little help.

7. #123webinar | @webmarketing123
1 Assess Current Digital Strategy
Define Where Your In-House Team Needs Help
2 Evaluate Agency Offers Like a Pro
Know the Deliverables You Should Expect
3 Live Site Analyses
Get a 2nd Opinion on Digital Marketing Strategy
How to Shop for a Search Agency

8. #123webinar | @webmarketing123
1 Assess Current Digital Strategy
Define Where Your In-House Team Needs Help
2 Evaluate Agency Offers Like a Pro
Know the Deliverables You Should Expect
3 Live Site Analyses
Get a 2nd Opinion on Digital Marketing Strategy
How to Shop for a Search Agency

9. #123webinar | @webmarketing123
Analyze conversion rate
by channel.
Break down offer types
by funnel stage.
1 3
/ Assess Current Digital Strategy
Evaluate digital health in 3 steps:
Evaluate conversion
rate by device.
2

10. #123webinar | @webmarketing123
1 Analyze CVR by channel
Organic CVR should
not be < 1%
Paid CVR should
not be < 3.5%
/ Assess Current Digital Strategy

11. #123webinar | @webmarketing123
1 Analyze CVR by channel
TIP: Start with Google Analytics
“Acquisition Overview” report
summary.
/ Assess Current Digital Strategy

12. #123webinar | @webmarketing123
2 Evaluate CVR by device.
Mobile should convert at about 30%
of your desktop conversion rate.
/ Assess Current Digital Strategy

13. #123webinar | @webmarketing123
2 Evaluate CVR by device.
TIP: Use Google Analytics
“Devices” report to compare
performance.
/ Assess Current Digital Strategy

14. #123webinar | @webmarketing123
3 Break down offers by funnel stage.
Funnel Stage Offer Type
Top
Middle
Bottom
Educate prospects on the
value of digital marketing &
foster thought leadership.
Build the business case for
why the prospect needs to
invest in your product or
service.
Give the prospect a reason
to choose you over your
competitors.
/ Assess Current Digital Strategy

15. #123webinar | @webmarketing123 15
Outline your goals and start shopping.
Make your list of agency “must-have”
services.
/ Assess Current Digital Strategy

16. #123webinar | @webmarketing123
1 Assess Current Digital Strategy
Define Where Your In-House Team Needs Help
2 Evaluate Agency Offers Like a Pro
Know the Deliverables You Should Expect
3 Live Site Analyses
Get a 2nd Opinion on Digital Marketing Strategy
How to Shop for a Search Agency

17. #123webinar | @webmarketing123
Traffic and
leads are still
good…right?
1 Does your agency report on revenue?
/ Evaluate Agency Offers Like a Pro

18. #123webinar | @webmarketing123
1 Does your agency report on revenue?
/ Evaluate Agency Offers Like a Pro
It’s not enough to measure leads alone.

19. #123webinar | @webmarketing123
1 Does your agency report on revenue?
/ Evaluate Agency Offers Like a Pro
A good agency partner evaluates success by tying digital
campaigns to revenue in CRM.

20. #123webinar | @webmarketing123
2 Do they sell a standard SEO package?
/ Evaluate Agency Offers Like a Pro
Sales Cycle Then Sales Cycle Now
Source: Branding in the Digital Age, McKinsey, HBR, Dec. 2010

21. #123webinar | @webmarketing123
2 Do they sell a standard SEO package?
/ Evaluate Agency Offers Like a Pro
Sales Cycle Then Sales Cycle Now
SEO used to mean chasing after more
links and exact match anchor text.
Modern SEO must be won the old fashioned
way: Quality content.

22. #123webinar | @webmarketing123
3 How will their strategy help your
business goals?
/ Evaluate Agency Offers Like a Pro
A good agency will not shy
away from projections.

23. #123webinar | @webmarketing123
1 Is it Time to Dump Your Agency?
Recognize the 4 Warning Signs
2 What Now?
Build an Action Plan for Demand Gen Success
3 Live Site Analyses
Get a 2nd Opinion on Digital Marketing Strategy
On the Agenda

24. #123webinar | @webmarketing123
Schedule a free, 30 minute consultation!
Thank you!
Let’s
Talk! Mike Turner, Director of Business Development
e: results@webmarketing123.com t: 800. 619. 1570
Source: Synecore, “10 Examples of Amazing Responsive Design”

25. #123webinar | @webmarketing123
LIVE SITE ANALYSES