1. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

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Deluxe’s relationship with SCORE
Trends in online marketing
An approach to deciding the best
way to attract new customers to
your client’s business
A very real case study
Online marketing tips and ideas
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

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© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

4. SM
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

5. http://www.youtube.com/watch?v=wuiJTDPcqts
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

6. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

7. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

8. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

9. 
Why is Marketing such a challenge?
– Most entrepreneurs don’t really want to do it
– What worked for someone else, probably won’t
work for others
WHAT IS YOUR
CLIENT’S
SITUATION?
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

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© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

11. Mary Helton
25 year employee of AB – job eliminated
Opens optometrist practice with sister in 2010
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© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Situation
Analysis

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© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

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© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

14. 
The essentials of your client’s company
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Most profitable customers
Most differentiating capabilities
Most critical product offerings
Most important channels
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Most companies underestimate the growth
potential of their core
 Most successful companies achieve most of
their growth by expanding into adjacencies
that reinforce the core
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

15. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

16. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

17. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

18. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

19. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

20. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

21. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

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Marketing – no secret sauce, but….
– Situation Analysis will keep efforts focused
– Planning is essential, front and center, flexible
– Measurement is key
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Low-cost and no-cost tools exist
– Requires time investment
– Foundational knowledge needed
– Help is there for those needing to outsource or
partner
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

23. Learn More:
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Visit www.deluxe.com
Attend Free Webinars at
www.deluxe.com/webinars
Get an online scan
www.deluxe.visibilityscore.com
Contact: Julie.gordon@deluxe.com
@JulieG_Deluxe
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.