This document summarizes Tony Hsieh's presentation at the American Marketing Association in Portland, Oregon on November 19, 2010. It discusses his background founding LinkExchange and Zappos, how Zappos prioritizes company culture over customer service or products, and how focusing on culture leads to employee and customer happiness as well as business success. The document also includes stories from two business owners, John Korioth and Dave Brautigan, about how implementing Zappos' culture principles transformed their companies for the better.
1. DELIVERING HAPPINESS A PATH TO PROFITS, PASSION, AND PURPOSE WWW. DELIVERING HAPPINESS BOOK .COM Jenn Lim Tony Hsieh American Marketing Association Portland, Oregon November 19, 2010
68. WHAT IS YOUR GOAL IN LIFE? Grow Company Get a Great Job Boyfriend / Girlfriend Be Healthy Retire Early Make Money Find Soul Mate Run Faster Spend Time w/ Family Buy A Home Get Married Run A Marathon why? why? why? why? why? why? why? why? HAPPINESS why? why? why? why?
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71. WHAT IS YOUR GOAL IN LIFE? Grow Company Get a Great Job Boyfriend / Girlfriend Be Healthy Retire Early Make Money Find Soul Mate Run Faster Spend Time w/ Family Buy A Home Get Married Run A Marathon why? why? why? why? why? why? why? why? why? why? why? why? HAPPINESS