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CNN/TURNER BROADCASTING
ATLANTA, GA
NOVEMBER 13, 2013

JENN LIM
CEO & CHIEF HAPPINESS OFFICER
TAKE A MOMENT TO THINK…

WHAT ARE
YOUR GOALS
IN LIFE
WHAT IS YOUR GOAL IN LIFE?
OUR BRAINS ARE
HARDWIRED TO
SEEK HAPPINESS.

YET WE‘RE
SUPERBAD AT
PREDICTING
WHAT CAN SUSTAIN
IT.
•
•
•
•

―WHEN I GET _____, I‘LL BE HAPPY‖
―WHEN I ACHIEVE _____, I‘LL BE HAPPY‖
LOTTERY WINNERS
TERMINALLY INJURED OR DISABLED
REFLECTION
WHY AM I SO PASSIONATE ABOUT
HAPPINESS?

HOW DID
I GET HERE
HAPPINESS

MT. KILI

ZAPPOS
CONSULTANT

GO
BEARS!

|

+

INTERNET
CONSULTANT

GREEN FIELD
Explored and
Prioritized

TIME

OH

@#$%
LAYOFF
LOSER
LOSS

ROCK BOTTOM
REAL LOSS
―PEOPLE WILL FORGET WHAT YOU SAID, PEOPLE WILL FORGET
WHAT YOU DID, BUT PEOPLE WILL NEVER FORGET HOW YOU
MADE THEM

FEEL.”
— MAYA ANGELOU
―A WOMAN‘S DREAM
CLOSET…‖

ZAPPOS
KENTUCKY WAREHOUSE
EXPECTATIONS
EXPERIENCE
EMOTIONS
STORIES
CULTURE

PERSONAL
EMOTIONAL
CONNECTION
#1 PRIORITY?

CULTURE
RESEARCH SHOWS
WHAT MAKES
LONG-TERM SUSTAINABLE
BRANDS

CULTURE AND
HIGHER PURPOSE
HOW IS CULTURE
#1 PRIORITY?
•
•
•
•

HIRING FOR CULTURE
5 WEEKS OF TRAINING
$4000 OFFER TO QUIT
ZAPPOS CULTURE BOOK
THE CULTURE
THE CULTURE
BOOK
BOOK
THE CULTURE BOOK
WHAT IS IT?
COMPLETELY UNEDITED
EXCEPT FOR TYPOS AND SPELLING

SNAPSHOT OF CULTURE EVERY
YEAR – WHAT’S GOOD, WHAT DO
WE NEED TO IMPROVE
STARTED AS CULTURE BOOK,
NOW THE BRAND BOOK TOO

JAPAN AND BRAZIL LOVE ZAPPOS EVEN THOUGH ZAPPOS DOESN’T
SHIP THERE
FOR A COPY, JUST EMAIL ME JENN@DELIVERINGHAPPINESS.COM
CORE VALUES
AT ZAPPOS
1.

Deliver WOW Through Service
2.

3.
4.

Create Fun and a Little Weirdness

Be Adventurous, Creative, and Open-Minded
5.

6.

Embrace and Drive Change

Pursue Growth and Learning

Build Open and Honest Relationships With Communication
7.

Build a Positive Team and Family Spirit
8.
9.

Do More with Less

Be Passionate and Determined

10. Be Humble
CULTURE AND CUSTOMER SERVICE
$2B COMPANY
1999 – TODAY

Gross Sales $MM

$1,00
0
800

600

400

200

‗0
0

‗0
1

‗0
2

‗0
3

‗0
4

‗0
5

‗0
6

‗0
7

‗0
8

NOV ‗09 AMAZON ACQUIRES ZAPPOS
$1.2 BILLION
SHARE VALUE AT THE TIME OF CLOSING
BEST WORKPLACES
VS. S&P 500

GREAT PLACE TO WORK/
FORTUNE MAGAZINE, 2010
AN EXPERIMENT IN

HAPPINESS AS A
BUSINESS MODEL

HOW

?

LESSONS LEARNED:
1. COMMITMENT
2. CORE VALUES
3. TRANSPARENCY
4. VISION
5. RELATIONSHIPS
6. THE RIGHT TEAM
AND CAN THEY BE
APPLIED TO YOU?
WHAT DOES THE
SCIENCE OF HAPPINESS
HAVE TO TELL US?

SOME DATA AND FRAMEWORKS
LEARNED ALONG THE WAY…
TOP 5 I WISH‘ES IN LIFE

…NOT WORKED
SO HARD

#1 …THE
COURAGE TO
LIVE TRUE

TO
MYSELF,
NOT THE LIFE
OF WHAT
OTHERS
EXPECTED

I WISH
I HAD…

…THE COURAGE TO
EXPRESS MY
FEELINGS.
…LET MYSELF BE

…STAYED IN
TOUCH WITH

HAPPIER

FRIENDS

- BRONNIE WARE
TOP 5 REGRETS OF DYING
HAPPINESS FRAMEWORK 1
LEVERS OF HAPPINESS
MIHÁLY
CSÍKSZENTMIHÁLYI
FIRST…
THERE WAS A BOOK
550,000 COPIES SOLD
20 LANGUAGES/COUNTRIES
2010 BEST OF LISTS
NPR MARKETPLACE
INC. MAGAZINE
NEW YORK POST
READWRITEWEB
AMAZON CUSTOMER FAVORITE

#1 BESTSELLER LISTS

WHOA.

NYTIMES
WSJ
AMAZON
BARNES & NOBLE
BORDERS
I CAN BE
A CMP!
THEN,

THE BUS TOUR…
FIRST…THERE WAS A
BOOK
THEN THERE WAS A
BUS TOUR
WE HEARD FROM AROUND THE WORLD
UNIFIED
BY THE
SAME
VISION

NO MATTER WHAT
• BACKGROUND
• CULTURE
• IDEAS
• JOB

HAPPINESS
NOW…THE MOVEMENT

SCIENTIFIC SENSE
BUSINESS SENSE
HUMAN SENSE

TO SPREAD AND INSPIRE
HAPPINESS IN THE WORLD
HOW? The 3 C‘s.

3100
Cities

110
Countries
(and counting!)
HAPPIER
COMPANIES

www.HappinessatWorkSurvey.com
HAPPIER
COMPANIES
HAPPINESS @WORK
BETTER RETENTION
SICK LEAVE 66%
BURNOUT 125%
TURNOVER 51%



GREATER ENGAGEMENT



SALES 37%
PRODUCTIVITY31%
CREATIVITY300%
PROFITS
33%

HARVARD BUSINESS REVIEW
JAN-FEB 2012
HAPPIER
COMMUNITIES

PAY HAPPINESS FORWARD.
100% of net profits to the
Happiness Movement
HAPPIER CITIES

REVITALIZING
DOWNTOWN VEGAS
WHAT MATTERS IS
ALIGNMENT AND
COMMITMENT
HOW CAN WE HELP?
FOR:
QUESTIONS
CULTURE BOOK
COPY OF THE PRESENTATION

JENN@DELIVERINGHAPPINESS.COM
JOIN THE MOVEMENT
DELIVERINGHAPPINESS.COM
FACEBOOK.COM/DELIVERINGHAPPINESS
TWITTER | @DHMOVEMENT | @DHMOVEMENTCEO
IMAGINE…
•

BE TRUE TO OUR WEIRD SELVES

•

LIVE OUR VALUES, PASSIONS AND
PURPOSE

•

PRIORITIZE FOR LASTING, SUSTAINABLE
HAPPINESS
THEN DO.

THANK YOU!

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Notas do Editor

  1. WHAT DO CUSTOMERS EXPECT?WHAT DO CUSTOMERS ACTUALLY EXPERIENCE?WHAT EMOTIONS DO CUSTOMERS FEEL?WHAT STORIES DO THEY TELL THEIR FRIENDS?HOW CAN CULTURE CREATE MORE STORIES AND MEMORIES?