"Will It Blend?": an early social media success case study

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Mine Heck

Tecnologia Negócios

WILL IT BLEND?
an early social media success case study

OpenCoﬀeeClub: The social media Jazz Club
Mine Akman - Delightwave
Kuala Lumpur, Malaysia
April 17th 2012

Overview
History Getting it right?

Statistics "Will it blend?" Applied to
your Startup
BlendTec Social Media
channels Q&A

Fallout from the YouTube
videos

About BlendTec
Small commercial and
home blender
manufacturer

Started in 1975 by Tom
Dickson in Utah

Was doing testing "Will it
blend?"-style long before
YouTube

Currently active in 90+
countries

Social Media Stats (1)
Will It Blend FB page: 21K+
likes

BlendTec FB page: 92K+
likes

Social Media Stats (2)
Started uploading in 2006,
119 videos uploaded

Videos watched over 1000
hours a day

YouTube channel: 440K+
subscribers, 191M+ views

Willitblend.com: estimated
300M+ views

Social Media Stats (3)
App. 2 Tweets daily

Replies to ( @'s) 70% of all
Tweets

8K+ Followers

1K+ Following

3000+ total tweets

What Did BlendTec Do To Get It Right?
A video is worth a 1000 words!

First hand experience with the product

Consistent engagement on social media

It all starts with a good product!

"Will It Blend?" Applied To Your Startup

Listen

Create value

Be responsive

Target

Surprise and delight

Social Media Marketing Readings
"Likeable Social Media" by Dave Kerpen

"The Zen of Social Media Marketing" by Shama Hyder Kabani

Let's Engage!
Like us on Facebook: http://facebook.com/DelightWave
to keep up with latest social media news and free tips

Follow me on Twitter: @mine_akman

For more questions contact mine@delightwave.com

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"Will It Blend?": an early social media success case study

1. WILL IT BLEND? an early social media success case study OpenCoﬀeeClub: The social media Jazz Club Mine Akman - Delightwave Kuala Lumpur, Malaysia April 17th 2012

2. Overview History Getting it right? Statistics "Will it blend?" Applied to your Startup BlendTec Social Media channels Q&A Fallout from the YouTube videos

3. About BlendTec Small commercial and home blender manufacturer Started in 1975 by Tom Dickson in Utah Was doing testing "Will it blend?"-style long before YouTube Currently active in 90+ countries

4. Social Media Stats (1) Will It Blend FB page: 21K+ likes BlendTec FB page: 92K+ likes

5. Social Media Stats (2) Started uploading in 2006, 119 videos uploaded Videos watched over 1000 hours a day YouTube channel: 440K+ subscribers, 191M+ views Willitblend.com: estimated 300M+ views

6. Social Media Stats (3) App. 2 Tweets daily Replies to ( @'s) 70% of all Tweets 8K+ Followers 1K+ Following 3000+ total tweets

7. Fallout From The YouTube Videos 2006 - 2008: 700% increase in total blender sales 50K+ USD revenue from YouTube ads (2006 - 2008) 2012: new manufacturing plant: 59% larger 6 years of increasing brand awareness A viral phenomenon

8. What Did BlendTec Do To Get It Right? A video is worth a 1000 words! First hand experience with the product Consistent engagement on social media It all starts with a good product!

9. "Will It Blend?" Applied To Your Startup Listen Create value Be responsive Target Surprise and delight

10. Social Media Marketing Readings "Likeable Social Media" by Dave Kerpen "The Zen of Social Media Marketing" by Shama Hyder Kabani

11. QUESTIONS? Ask away...

12. Let's Engage! Like us on Facebook: http://facebook.com/DelightWave to keep up with latest social media news and free tips Follow me on Twitter: @mine_akman For more questions contact mine@delightwave.com

"Will It Blend?": an early social media success case study

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"Will It Blend?": an early social media success case study