It is all about types of SEO work. White Hat, Grey Hat, Black Hat SEO tactics and when Google understands all these tactics and update its algorithm people say SEO is dead as because a no. of websites get penalized. So, topic is less SEO and more wisdom.

1. Less SEO more Wisdom

2. Is SEO Dead?
SEO dies year after year, with the updates of
Google algorithms.
I’ve seen it time and time again and read people
proclaim the end of the world for SEO has come.
The fact of the matter is, SEO doesn’t die, it
merely changes and adapts into what Google
dictates when it comes to how they display
organic searches.

3. There are types of SEO work
• White Hat
• Grey Hat
• Black Hat

4. White Hat SEO
It refers to the usage of optimization strategies,
techniques and tactics that focus on a human
audience opposed to search engines and
completely follows search engine rules and
policies.
For that you need to go through a no. of Google
Algorithms..
What Algorithms.???

5. Popular Google Algorithms
Google Hummingbird
Google Mobile Friendly Update
Google Panda
Google Penguin
Google Pigeon
Google Payday
Google Pirate
Google EMD

6. Grey Hat SEO
Grey Hat SEO is the practice of using technically
legal methods to improve your site rankings,
but which are ethically dubious, and could one day
become black hat.
Let’s have few Examples…….

7. SEO Squatting
Buy up expired domains which are relevant to your keywords and then add
some pages of content with a few well-placed backlinks to your site.
Spun Content
This is copying content from another site but changing some words around so
search engines cannot automatically spot the plagiarism.
Link yourself Higher
Whenever you put a comment on any blog, always make an excuse to link back
to yourself. While you're at it, get into the habit of being very helpful.
Redesign your website at regular intervals
Even if the content is more or less the same, because the code and text
changes, google thinks that this is fresh content.

8. Black Hat SEO
It's a shady set of deceptive practices that degrade
the user experience and in this technique the focus
is only to fool search engine bots with a number of
activities.
Let’s have few Examples…….

9. Keyword Stacking and Keyword Stuffing
Repeat keywords to the extent that it reads like gibberish in a sentence or
image alt text.
Example: "Picture frames picture frames pictures pictures pictures."
Tiny Text, Hidden Text, and Hidden Links
The tiny page content may be about vacuum cleaner but a good amount of
hidden text with same background colour may be about pets. So, search
engine bots will value the website more often when someone will search to
buy or to have a good pet.
Doorway Pages or Gateway Pages
Haphazardly stuff pages with keyword phrases with the primary goal of
achieving a high ranking and then automatically redirect visitors to a separate
page.

10. Are These Tactics Not Known to Google..?
Through Black Hat SEO and Grey Hat SEO
techniques we webmasters try to fool Google bots.
But when it comes up with a new vaccine of its
algorithm update.
Most of the webmasters say SEO is Dead.
Actually we are becoming dead with result of our
own action.

11. PPC takes the Market of SEO
This is so wrong. WHY?
When you are running an ad word campaign with a
list of keywords.
Quality Score plays a major role there. A Quality score
can lead Lower cost and better Ad position.
So, How to Improve Quality Score?
• Adding Positive keywords from Search Term Query
• Adding Negative keywords to reduce irrelevant impressions
• Make Ads relevant to keywords
• Use relevant Landing Page

12. So, what Google says when we come to the last point.
https://support.google.com/adwords/answer/2404197?hl=en

13. How to Reborn from DEAD SEO?
Here we can take help of Wisdom. Here I would like to take help
of Arnold Schwarzenegger, greatest bodybuilder of all time.
There are NAYSAYERS, who
dint break any rules to find
out anything out of box
and will tell you that no
one achieved so you
can’t..
Don’t be Afraid to Fail,
FAIL = First Attempt In
Learning..
we can fail but can
understand and adapt new
technologies and ways
before saying SEO is Dead.

14. The Right Attitude
Before saying it is dead, work on it. If you don't work and fail,
you will not find out other ways to get the success.
Thomas Alva Edison is the inventor of
electric bulb.
He failed more than 1000 times
before he got success. But he carried
the right attitude and said he had
discovered 10,000 ways that won’t
work.
In case of SEO, the action needed to
take is not same for all projects. So,
R&D must be a part of work
otherwise we can’t grow and find a
new path to beat others who follow
the traditional ways.