Lakme was the first Indian Cosmetic brand. In this PPT we discuss about how Lakme uses several brand elements to provide its brand a premium look.

2. Introduction
• Lakmé is an Indian brand of cosmetics,
owned by Hindustan Unilever.
• Lakme started as a 100% subsidiary of Tata
Oil Mills, part of the Tata Group.

3. Key Facts
• Country's first cosmetic brand
• Colour cosmetics & skin care and extending
through the network of Lakme Beauty Salons.
• Manifested through the Lakme Fashion Week.

4. Brand Elements
• Brand Name: Lakmé
• URL: http://www.lakmeindia.com/
• Logo:
• Slogan: On Top of the World

5. Packaging

6. Packaging

7. Lakme Sun Expert
• Offer free samples: Cricket stadium
• Seek on the spot feedback

8. Lakme Absolute Range
• Test market through Lakmé fashion week
• Test market through Lakmé studio
• Encourage model to post selfie in social
network.

9. Lakme classic
• Makeup for daily wear
• Market testers at stores
• Promotion through online reinvent studio
• Video tutorial

10. Lakme 9 to 5 range
• For the office going
• Begins with lakme’s own employees
• Makeover studio at office cafeteria

11. Brand Association

12. Brand Association

13. Lakme Advertisements
• Lakme 9 to 5
• Lakme Fruit Blast Face Wash