It is brief description about ocean strategies. It specially focuses on Blue ocean Strategy.

1. Blue Ocean Strategy
Deependra Singh
MBA-HR & Marketing
GLA University, Mathura.

2. Strategy
It is a course of action or a game plan for
sustainable growth of business and
achieving targeted objectives. It is mainly
of three types of level:
i) Corporate Level Strategy
ii) Business Level Strategy
iii) Functional Level Strategy

3. Business Level Strategy
It focuses on gaining competitive
advantage and improving the
competitive position of a business
unit product or service.

4. Ocean Strategies
• There are four type of ocean strategies for
business strategy. These are:
1. Red Ocean Strategy
2. Blue Ocean Strategy
3. Purple Ocean Strategy
4. Green Ocean Strategy

5. Difference Between Red and Blue
Ocean Strategy
• Compete in existing market
space
• Beat the competition
• Exploit existing demand
• Make the value-cost trade-off
• Align the whole system of a
firm’s activities with its
strategic choice of
differentiation or low cost
• Create uncontested market
space
• Make the competition
irrelevant
• Create and capture new
demand
• Break the value-cost trade-
off
• Align the whole system of a
firm’s activities in pursuit of
differentiation and low cost

6. Blue Ocean Strategy
• This term is introduced in 2005 via a book on
Blue Ocean Strategy authored by W. Chan Kim
and Renée Mauborgne.
• Competing in overcrowded industries is no
way to sustain high performance. The real
opportunity is to create BLUE OCEANS of
uncontested market space ( Kim &
Mauborgne, 2005)

7. • It is a consistent pattern of strategic thinking
behind the creation of new markets and
strategies.
• Blue Ocean strategies part with traditional
models focused on competing in existing
market space.

8. Characteristics of Blue Ocean Strategy
• Blue oceans denote all industries NOT in
existence today.
• The Unknown market space.
• Untainted by competition.
• In Blue Oceans, demand is created not fought
over
• In Blue Oceans, growth is profitable and rapid

9. 2 ways to create Blue Oceans
• Companies can give rise to complete new
industries, example : Ebay with the online
auction industry.
• Created WITHIN a Red Ocean when a
company alters the boundaries of an existing
company, example: Star Plus

11. Principles of Blue Ocean Strategy
• Reconstruct market Boundaries
• Focus on the big picture
• Reach beyond existing demand
• Get the strategic sequence
• Overcome hurdles
• Build execution

12. The Profit and Growth Impact of
Creating Blue Ocean
Impact Red Ocean Blue Ocean
Profit Impact Relatively Low Relatively High
Revenue Impact Relatively High Relatively Low
Business Launch Relatively High Relatively Low

13. References
• W. Chan Kim & Renee Mauborgne, Blue Ocean
Strategy. Retrieved from
www.slideshareshare.net.