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31362341 strategic-management
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6. “ Somehow there are organizations that effectively manage change, continuously adapting their bureaucracies, strategies, systems, products, services and cultures to survive the shocks and prosper from the forces that decimate others . . . they are the masters of what I call renewal.” Robert H. Waterman, Jr. The Renewal Factor
7. Strategic management is a set of managerial decisions and actions aimed at the generation of sustainable competitive advantage .
29. Vision Vision is a short and inspiring statement of what the organization intends to become and to achieve at some point in the future, often stated in competitive terms. Vision refers to the category of intentions that are broad, all-intrusive and forward-thinking. It is the image that a business must have of its goals before it sets out to reach them. It describes aspirations for the future, without specifying the means that will be used to achieve those desired ends.
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34. Scenario Box to Generate Pro Forma Statements Pr ojections Last Historical T r end 19— 19— 19— Factor Y ear A verage Analysis O P ML O P ML O P ML Comments GDP CPI Other Sales units Dollars COGS Adver tising & marketing Inter est expense Plant expansion Dividends Net pr ofits EPS ROI ROE Other
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Notas do Editor
This slide presents the 3 critical driving forces in the twenty-first century business environment. In the following slides, each is discussed in more detail.
The information revolution is not only continuing to spread, it’s also accelerating. Not only is there more information, that information is readily available to practically anyone from anywhere on the globe at any hour of the day and pretty much in any format. Innovations in telecommunications and computer technology, particularly, have had far-reaching effects for strategic managers in all types of organizations. The next slide identifies five major technological trends.
Five major technological trends are identified in this slide. Information technology (#4 on the list), in particular, has had a significant impact on businesses.
The concept of globalization has been repeated so often that it seems like a cliché. However, it is important and continues to be a dominant characteristic of the business environment. More than ever, organizations are going global.
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