White hat SEO uses organic techniques that follow search engine guidelines and policies to improve a website's ranking. It focuses on quality content, proper use of keywords, and good site architecture, performance, and user experience. In contrast, black hat SEO violates search engine rules through manipulative techniques like keyword stuffing, hidden text, and link spamming, which can damage a site's ranking. Key aspects of white hat SEO include original, relevant content; proper use of images, video, and metadata; and social sharing to indicate that content is useful.
2. What Is SEO???
SEO stands for “search engine
optimization.” It is the process
of getting traffic from the
“free,” “organic,” “editorial” or
“natural” search results on
search engines.
3. White Hat SEO
White hat, uses organic techniques and demands
quality in a site in order to ensure it performs well for
searches in search engine and completely follows
search engine rules and policies.
5. Vs•White Hat
SEO
• White Hat SEO also known as
organic SEO, it follows guidelines
to rank a website in search
engine.
• It demands quality in a site in
order to ensure it performs well
for search.
• Keywords still hold value but
must be used correctly.
• Black hat SEO refers to
techniques and strategies used
to get higher search rankings,
and breaking search engine
rules.
• It include: keyword stuffing, link
farming, hidden texts and links,
and blog content spamming.
• Black Hat SEO can possibly
result in your site being banned
from a search engine
Black Hat
SEO
6. Factors Have To Be Taken Into
Consideration in White Hat SEO:
ü Written content
ü Images and video
ü Meta information
ü Site architecture
ü Site performance
7.
8. Content Must Be:
• Original and not infringe on the intellectual property rights of others
• Highly relevant and useful to your industry and audience
• Very well written with good grammar and spelling
• For image and video should include a title, ALT tag and description and
if appropriate, give credit to original artist (if using creative
commons licensed images for example)
• Point to the source of research and quotes where applicable
9. White Hat SEO includes:
• Having a site that is well built, performs well and is capable of being
used across platform (desktop, tablet, mobile)
• Producing content that is actionable and contains fresh ideas
• Having a good mix of multimedia content, not just written
• Utilizing social media so that your brand is recognizable across all
platforms and content can be distributed. This is becoming more
important now more than ever, social signals (Facebook likes, G +1s,
Retweets etc.) indicates that your content is useful, as people are
reading/watching and ideally, sharing and commenting.
