photography project

1.  NANE: DISHA. DILIP. BISWAS.
 DEPARTMENT: BACHELOR OF SCIENCE (HONOURS)
IN ANIMATION AND GRAPHACS.
 ENROLLMENT NUMBER: 2212214003009
 REGISTRATION NUMBER: 220030100060
 SUBJECT: PHOTOGRAPHY
 SEMESTER: MID-SEMESTER

2. ACKNOLEDGEMENT
 The MR.KIM gratefully acknowledges the important contributions and
guidance provided by the following members of its Technical
 CHAIR– MR.KIM, supply of coffee beans
 • MR.JOUN, supply of use and through cups and glasses
 • MR.MIN, supply of milk
 • MR.PARK , supply of fresh fruit .

 Without great support of my friends it would be not possible to write this
business of opening cafe. I has always been very responsive in providing
necessary information, and without their generous support would lack in
accurate information on current developments.
 In addition, the SNU would like to thank MR.KIM , MR.JOUN, MR.MIN
, , MR.PARK for their expert contributions to this business of my café
shop.


 The Author (MR.JKV)

3. TABLE OF CONTANTS
 Pour Over
 Coffee made to order by pouring hot water over freshly ground Factory Coffee in our classic 6-cup Chemex
coffee makers.
 RS 309- 351
 Latte
 Handcrafted espresso drink featuring Factory Coffee's 'Wild Child' espresso and steamed Moo-ville milk. Try it
with a house-made flavor syrup!
 RS 371 - 433
 Cappuccino
 Handcrafted espresso drink featuring Factory Coffee's 'Wild Child' espresso and steamed Moo-ville milk topped
with a thick layer of foam.
 RS 351- 413
 Mocha
 House-made chocolate syrup commingled with steamed Moo-ville milk and Factory Coffee's 'Wild Child'
espresso. Add whipped cream to complete the treat!
 RS 413 - 454
 Cafe Miel
 A local favorite! Steamed Moo-ville milk combined with local honey, cinnamon and Factory Coffee's 'Wild Child'
espresso.
 RS 392- 454
 Americano
 Water intermingled with Factory Coffee's 'Wild Child' espresso.
 RS 309 - 351

4. INTRODUCTION
 COFFEE BASICS : INTRODUCTION
 What is Coffee? Specialty vs. Commercial A Distinction Blurred The Good, the Bad, and
the Bland Coffee Processing and Coffee Quality

Coffee is one of the world’s most popular beverages. Some claim it is the most widely
consumed liquid in the world aside from water.
 Coffee is more than a beverage, however. It is a memory, an anticipation, a lifetime of consoling
moments of modest pleasure woven into our lives.
 Coffee’s success as a beverage undoubtedly is owing both to the caffeine it harbors and to its
sensory pleasure. Coffee lovers come to associate the energizing lift of the caffeine with the
richness and aroma of the beverage that delivers it.
 Coffee is produced from the seeds of a small red (sometimes yellow) fruit that grows on plants
halfway in size between shrub and tree. The process that turns these seeds into beverage is a
long and complex process, perhaps the most complex process associated with any major
beverage.
 It is also a very labor intensive process involving a vast intercontinental collaboration that starts
with the coffee grower, moves from there to the picker, then to the mill workers who
meticulously remove the fruit and dry the beans, then to those who clean and grade the beans,
to those who roast them, to those consumers and baristas who finally grind the beans and
prepare the beverage. Every act along the way can be performed either with passion and
precision or with careless shoddiness. It is the cumulative quality of all of these creative
contributions that together make the difference between a lackluster cup and a fine and
distinctive one.
 Coffee Review is devoted to promoting the fine, distinctive cup and celebrating its lore and
pleasures.

5. PROJECT NAME WITH LOGO
 PROJECT IS ANOUT A COFFEE SHOP AND THE
NAME OF THE COFFE SHOP IS JKV BUN CAFE
 JKV BUN IS GIVEN THROUGH THE NAME OF
BUNNEYS
 JKV STANDS FOR JUNGKOOK ,JK AND V

6. POSTER DESIGN
 POSTER DESIGN IS CREATED IN PHOTOSHOP
WHICH HAS GIVEN NAME SOME STICKERS OF
BUNNET AND COFFEEY
 AND BACKGROUND IS TAKEN BY GOOGLE
CROME

7. HODING
 IN HODING IS ONLY THE NAME OF THE SHOP
JKV MOSTKL THE IS ONLY ABOUT BUNNET AND
COFFEE AND MILKSHAKE .

8. NEWSPAPER

9. BRAND STRATEGY
 TARGET MARKET OF COFFEE SHOPS
 Every business has a target market, including coffee shops. Millions of Americans
reach for their caffeine fix with coffee every day. Coffee drinkers span geographical
locations, age groups, genders, and just about every other demographic.
Typically, coffee statistics have shown the demographics of coffee shop customers
lean more toward women than men; workers with higher salaries tend to drink
more coffee; and more older adults consume the beverage.
 The target market of coffee shops is anyone who drinks coffee, but each
subcategory can be broken down and marketed to separately — whether that’s
with products, innovative technology, locations, or the usual marketing campaigns.
Let’s break down these different types of coffee drinkers and see how you can
better market to them.
 TYPES OF COFFEE DRINKERS
 The Young, The Old, and The In-Between
 According to Statista, U.S. retail coffee was a $5.2 billion market in 2016. It’s a
sizable market share with a demand across several demographics. Coffee drinkers
can span almost any age. One report shows nearly 70% of people 60 and older
drink coffee, 63% of people 23-59 drink coffee, and even within the demographic
that consumes the least amount of coffee, 18- to 24-year-olds, nearly 50% drink
coffee. From age alone, the target market of coffee shop sales can be just about
anyone, but older populations are most dominant for consuming, while millennials
are willing to spend more per cup, averaging more than $2,000 per year, according
to some research.

10.  How to market:
 Obviously, each age group requires a different marketing tactic. For baby boomers
and those in the older age range, research suggests having a social atmosphere
where they can enjoy friends and communication and offering a loyalty or rewards
program to make them feel like they’re getting a return on their purchase. For the
23-59 age range, apps, rotating flavors, and having a drive-thru option will draw
them to your business. The younger coffee drinkers, according to research from
the National Coffee Association (NCA) and idea-screening app Upsiide, will be
interested in frozen and iced coffee options, cold brews, and other niche coffee
items. More mature coffee drinkers will be interested in more standard
cappuccinos, lattes, and plain coffee.
 The On-The-Go
 They need their pick-me-up, and they need it now. Whether they’re hustling to
work, on their way to school, or heading to pick up the kids, they don’t have time to
sit and enjoy their caffeine. This is a huge target market of coffee shops. The NCA
found nearly half of coffee drinkers got their cup of joe at a drive-thru, and a
quarter of people used an app to order.
 How to market:
 These customers need a quick fix with a drive-thru. They’re likely to return if your
shop is on the way to their destination, so a loyalty program can bring them back
day after busy day. A Scooter’s Coffee drive-thru coffee kiosk franchise model
would serve these on-the-go customers well.
 The Social Drinker
 Think of Friends. These Chandlers, Rachels, Monicas, or Joeys of the world need
a place to meet with friends or colleagues. For these types of coffee drinkers, your
store could be the perfect meeting place. The best part about these customers is
they’re likely to return several times a month, purchase several items while
chatting, and bring more customers to your location. These can be college
students, business associates, or a group of friends. A study found younger,
higher-educated adults were more likely to drink coffee out of the house and
consume unique flavors

11.  How to market:
 A drive-thru doesn’t do much for people who want to socialize. A larger location with indoor seating
and a menu with a variety of options will draw in the social drinkers. Keeping both original flavors
and interesting, new concoctions will keep them coming back for more.
 The Sugar Fiend
 Coffee and caffeine can’t be sweet enough for these sweets-lovers. They require whipped cream,
caramel, chocolate and more to satisfy their sweet lifestyle. According to research, younger people
will be more interested in these flavors.
 How to market:
 Rotating out flavors seasonally will keep young buyers’ minds interested. Think about the roaring
popularity of fall-time flavors when the calendar strikes September. Pumpkin spice lattes, shakes,
and more are dreamt of all year by these sweet-loving consumers. Keeping a stocked pastry case
with muffins, cookies and other sugary delights that pair well with coffee will also draw in the
dessert-seeking crowd. Rewarding their taste buds will reward your ROI, especially in peak holiday
months.
 The OG
 These are the original coffee drinkers. They like the taste of coffee without all the bells and whistles.
From a simple cup of black coffee to the occasional espresso shot, these coffee drinkers know what
they like and stick to it.
 How to market:
 The NCA market research shows traditional coffee drinkers are more likely to be 55 and older and
male. Having traditional coffee menu items will keep these customers coming back. These are likely
baby boomers.
 HOW SCOOTER’S COFFEE CATERS TO ALL
 Coffee drinkers span some of the widest demographics, which is great for business. You’re able to
target more consumers with interchangeable products and product lines. Scooter’s Coffee
franchises have the location options to target all the main types of coffee drinkers. Whether it’s the
drive-thru kiosk or the drive-thru coffee shop, your target demographic of consumers can get their
coffee on the go or sit and stay.
 Our ever-changing, innovative menu appeals to a large base of customers — from the sugar fiend
to the OG, and to every age group of coffee drinkers. Our amazing products include staple hot
drinks, smoothies, iced drinks, and blenders — something for every coffee customer. Meanwhile,
our team works year-round to develop new, exciting drinks to keep the menu fresh. We pride
ourselves on our amazing drinks and amazing people.
 Get in on a perennially popular field and request franchise information to own your own Scooter’s
Coffee.

12. BRAND CAMPAIGN
 What is a Brand Campaign?
 A brand campaign puts your company’s story and message in front of an audience,
with the goal of increasing brand awareness and improving brand equity in the
mind of the consumer. It is a way to control your brand’s narrative and public
image, as well as differentiate your organization from the competition.
 What is the Difference Between a Brand and a Campaign?
 Your brand is made up of all of the things that form your organization’s or products’
identity. Effective brands are easily recognizable by consumers and rely on a
cohesive message across marketing efforts. On the other hand, a campaign refers
to a marketing initiative that aims to promote a service or product. Campaigns
typically cater to a more targeted audience and are usually timely and short-term.
Thus, a brand campaign is what happens when you combine the two.
 How Do You Create a Brand Campaign?
 There are a few key considerations to keep in mind when creating a brand
campaign, and depending on the needs of your organization, these will vary from
campaign to campaign. Here are seven tips for launching an effective brand
campaign:1. Money Can’t Replace Time!
 When you set off on a large brand re-positioning campaign, you know it’s going to
take a lot of weight to get your message across. One mistake to avoid is trying to
accelerate that change by investing too much money at the very start of a
campaign. Although frequency is critical in driving change, so is message duration.
Instead of wasting money by building frequency too fast, use that money to build a
consistent message over time, giving consumers time to absorb your new
positioning.

13.  2: Understand Your Target Audience
 One of the easiest ways to waste your ad spend is by not taking the time to figure out your target audience. When you don’t
know who you’re talking to, then you won’t know how to craft a message that people will actually resonate with. Create buyer
personas that can be used to help guide decisions throughout the campaign. This will allow you to create more specific
messages that can effectively be used for varying audiences.
 3. Make It Easy for Consumers
 Consumers cannot take away multiple messages from one ad. At best, they will walk away with the explicit primary message
or call to action. But don’t expect consumers to pick up on a secondary message, or make the connection between an
abstract concept and your brand. Successful brand campaigns make it easy for consumers to know something is new.
Advertisers must connect the dots for consumers.
 4. Plan for Multiple Touch-points!
 In the case of advertising brand campaigns, synergy works. Consumers who are exposed to multiple touch-points and types
of media (e.g. television, print, digital, social, out of home) are more likely to be positively influenced by your campaign. By
ensuring that you spread your spend across a couple of different media vehicles, you not only drive the message home to
consumers, but you also lessen the risk of hitting saturation with any single media type.
 5. Think Efficiency Before Effectiveness!
 It’s going to take a lot of exposure to your campaign for a consumer’s perception to change. Generating adequate frequency
over time is a key reason that campaigns are successful. Before you buy those high-profile sports events or prime time
premieres, make sure you have a steady foundation of frequency building media. Cable TV is a great vehicle to accumulate
exposures at a lower cost across a broad audience. Adding sports or high-impact prime can help you reach a wider audience
once that foundation is set.
 6. Don’t just set it and forget it!
 In order to have the confidence that your campaign is working, put in place a measurement mechanism that can give you real
time feedback. You will be able to let key stakeholders know the campaign is making progress. You can also use those
learnings to improve the campaign while it is still running. You have invested tens of millions of dollars to create and run the
campaign. Real-time knowledge related to brand tracking can give you the conviction to see it through.
 7. Set Clear Metrics for Success
 The factors that determine whether or not a brand campaign was successful are going to vary across initiatives depending on
the overarching goal of the organization. Additionally, considering that the goal of a brand campaign usually is to create
awareness more than it is to generate sales, the typical marketing metrics and KPIs used by marketers may not be an
accurate representation of a campaign’s efficacy. That said, it’s critical that you track the results of your efforts so that you
can optimize your message and media channels in the future based on the results.
 Final Thoughts
 A brand campaign is your organization’s opportunity to build, or rebuild, its image in the mind of the consumer. Through these
initiatives, your product or service can become not only a household name, but the go-to product whenever your audience is
ready to make a purchase. By keeping these tips in mind, you’ll be able to create an effective brand campaign that can be
used to guide your overall marketing efforts for years to come.


14. CONCLUSION
 IN OTHER COUNTRIES LOTS OF PEOPLE OPEN THEIR
CAFE BASIS ON FOOD CULTURE AND ALSO IN ANIMAL
SHADE
 IN FOOD CULTURE MEANS DIFRENT TYPES OF PEOPLE
AND THEIR FOODS HOW THEY MAKE AND THEIR
METHORD.
 IN AMINAL SHADE MEANS THE ANIMALS WHICH WE CAN
SPEND TIME WITH THEM AND PLAY WITH THEM TO
REDUSE OUR DAILY STRESS.THE ANIMAL SHOP
MOSTLY ANIMALS ARE LIKE DOGS ,CATS ,FISH,
HAMSTARS BUNNY, BIRDS ,ETC,.STAYS.OR ADOPT
THEM.
 MY STORE IS ABOUT BUNNY AND COFFEE MILKSHAKE
MILKTEA WITH DIFFERENT VATITIES LIKE STRABERRY
,BLUEBERRY, ORANGE, PEACH,EHC,. ALSO YOU CAN
SPEND YOUR TIME WITH BUNNY LIKE 1&2 HOURS
 THERE ARE FEW ROLS YOU MUST FOLLOW
 AND WE ALSO PROVIDE BUNNEY CACKS &COFFEE
 IN OCATION WE PROVIDE CUSTOMER 10-20%

15. THANKYOU
 LAST BUT NOT THE LIST I WOULD LIKE TO
THANK YOU ALL FO YOUR SUPPORT AND MY
FRIENDS FOR YOUR HELP AND MY MEMBERS
AND WORKERS FOR THEIR HARD WORK.