4. Glow in the dark tent
Goal?
– Product placement
– Brand awareness
– Introduction #
– Fun
– Winning
– Friends
Prijzen?
– 1 crate of Desperados
– Tent
– Festival ticket
5. DJ Contest
Goal?
– Product Placement
– Brand awareness
– Introduction #
– opportunities
– Dreams come true
Win?
– Dj set at festival
6. STRATEGY
• Media
– Website
• Banner
• Gathering all social media
– Social media
• Facebook – Twitter – Youtube – Soundcloud – Poppunt
• How?
– Funny movies
• DJ-contest
• Glow in the dark Tent
11. DARE
• Get a free Desperados
• Give a kiss
• Get lucky tonight /
message in a bottle
• Give a Desperados hat
to someone you fancy
• Put your hands up
12. INTERACTION SCREEN
• Dancefloor with screen
• Twitter-banner
– Looking for someone ?
– Urgent message ?
• Pictures at the festival
#desperados4u
13. Party : Strategy
#DESPERADOS4U
• Twitter: #desperados4u
– Find people
– Messages
– Show your feelings
• Facebook: Pictures
– Festival feeling with a Desperados
18. AFTERPARTY: STRATEGY
• Flyers at the festival
• Promotion on screen/website
• Social media
• What ?
– pictures
– Movies
– Messages
– Dj sets
– Stories
# desperados4u