Deducta event om facebook som forretningsplatform inklusiv cases og input til dem som er igang eller dem som overvejer. For mere info. kontakt Deducta på info@deducta.dk eller ring +45 38 15 06 20.

1. Deducta ½ day event 15. juni 2011
“Facebook som forretningsplatform”
» Bliv bedre til at udnytte jeres Facebook side
» Bliv klogere på online- og social forretningsoptimering
» Tag jeres Facebook side “to the next level”
» Eksekvér jeres Facebook strategi nemt og effektivt
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2. Deducta ½ day event 15. juni 2011
Agenda
8.30 Morgenmad
9:00 Velkomst v/ Steen Enegaard, CEO, Deducta
9:10 FB – Hvorfor være tilstede? /v Christian Jørgensen, Teamleder Online Marketing, Deducta
9:40 Facebook som forretningsplatform v/ Mikael Lemberg, Facebook Analytiker, Komfo
10:30 Kundecase: Jyske Bank
11:00 Opsummering & Networking
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3. Deducta
» Etableret i 2001 et førende ”Full Service Search Marketing & Digital Agency”
» Deducta er specialister i online forretningsoptimering
» 4 fokusområder:
» Trafikoptimering
» Salgsoptimering
» Kundeoptimering
» Forretningsoptimering
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4. Strategy & Execution
Online Online Online
Online strategi
trafikstrategi salgsstrategi kundestrategi
» KPI’er » Kanalanalyser » Salgsanalyser » Kundeanalyser
- Online andel af salg - Konkurrentanalyser - Konkurrentanalyser - Konkurrentanalyser
- Antal bookinger - MVR analyser - MVR analyser
» - Antal salg » ROI analyser (Most Wanted (Hvad vil vi have
- Afværget opkald - Hvad har bedst Response) kunden til?)
- Selvbetjenings konvertering?
transaktioner - Hvad har størst » ROI analyser » ROI analyser
potentiale? - Hvordan optimerer vi - Hvordan optimerer vi
» Cost-benefit analyser - CPO/CPL bedste bedste
- Digitale handlingsplaner - Hvad skal vi teste via konverteringsraten? konverteringsraten?
A/B - Hvad skal vi teste via * Afværget opkald
» Målgruppe analyse og Multi Variabel A/B * Selvbetjening
- Markedsanalyser Tests? og Multi Variabel Tests? - Hvad skal vi teste via
- Konkurrentanalyser A/B
» Budskaber » Budskaber og Multi Variabel Tests
» Budskaber - USP’er vs. kanaler - USP’er vs. MVR ?
- USP’er - Off-online synergi - Off-online synergi
- Indholdsoptimering - Indholdsoptimering » Budskaber
» Effektmålingsplan - USP’er vs. MVR
- Dokumentation » Kontrol og » Kontrol og - Off-online synergi
- ROI analyse videreudvikling videreudvikling - Indholdsoptimering
- Rapportering & - Rapportering &
anbefalinger anbefalinger » Kontrol og
- Advisory boards - Advisory boards videreudvikling
- Rapportering
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5. Deducta ½ day event 15. juni 2011
Facebook – Hvorfor være til stede?
v/ Christian Jørgensen, Deducta
» Hvem er jeg?
» Hvilken rolle har social media anno 2011?
» Facebook – Hvorfor være tilstede?
» Hvordan måler man ROI på Facebook
» Hvordan laver man en god Facebook strategi
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6. Hvem er jeg?
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7. Hvilken rolle har social media anno 2011?
Offline
E-mail SEO
Mobile SEM
Marketing
Mixed
Affiliate SEO/SEM
(SØM)
Social PPC
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8. Facebook -
hvorfor være tilstede?
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9. Halvdelen af den danske befolkning er på
Facebook
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10. Mulighed for ucensureret kundefeedback
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11. Brug Facebook som kundeserviceplatform
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12. Mulighed for at kickstarte kampagner ved
at gøre det interessant at connecte med
dit firma
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13. Udnyt muligheden for at interagere med
jobansøgere og øge synligheden om
jobopslag
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14. Hvilken en af de
to skåle vil du
Afdæk dine kunders ønsker købe?
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15. Undgå fejlinvesteringer – gennem
customer intelligence
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16. Brug Facebook til SEO
(Søgemaskineoptimering)
De sociale medier
som trafikgenerator
og linkbygnings-
platform bliver
vigtigere fremover
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17. Hvordan måler man ROI
på sin Facebook indsats?
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18. Return on investment?
Return on involvement?
Return on engagement?
Return on attention?
Return on trust?
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19. Kært barn har mange navne
ROI fungerer stadig i 2011
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20. Mål værdien af hver enkel opdatering
gennem Google Analytics
kampagnesporing
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21. Mål dit salg fra Facebook på linje med
øvrige trafik- og salgskanaler
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22. Hvordan laver man en god
Facebook strategi?
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23. Dediker interne/eksterne ressourcer
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24. Skab ”like”-Call to Actions
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25. Skab attraktivt indhold og få involveret
brugerne
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26. Besvar jeres brugere – også når det er
mindre sjovt
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27. Huskelisten
- Afsæt ressourcer internt/eksternt
- Sørg for en klar Call To Action
- Skab interessant indhold
- Involver jer sammen med brugerne
- Al feedback skal besvares
- Brug Facebook til SEO
Og endeligt:
- Mål løbende jeres ROI
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28. Deducta ½ day event 15. juni 2011
Agenda
8.30 Morgenmad
9:00 Velkomst v/ Steen Enegaard, CEO, Deducta
9:10 FB – Hvorfor være tilstede? /v Christian Jørgensen, Teamleder Online Marketing, Deducta
9:40 Facebook som forretningsplatform v/ Mikael Lemberg, Facebook Analytiker, Komfo
10:30 Kundecase: Jyske Bank
11:00 Opsummering & Networking
Confidentiality: This presentation contains confidential information.
Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 28