Analysing Different Types of Production Briefs

1. DeclanTyldesley
Final Major Project
Analysing Different Types of Production Briefs (Task 1)
Within the creative media industries there are multiple different ways in which clients can approach a specific
production company if they want product making. In addition, clients tend to approach production companies with
particularbriefswhichcanallowthe company’(s) toworkmore efficientlywhile creating a product. For example, they
could use these briefs; contractual, negotiated, formal, informal, commission, tender, co-operative or competition.
Furthermore,within this aspect of my assignment I am going to discuss each individual brief with the usage of some
comparisons and examples.
Contractual Brief
A contractual brief isa legal document, which is created between an employee and a particular client. This brief also
sketchesthe dutiesand processes which are required by the company from their client. This brief on the other hand
states the expectations of the client, the prices they agree on and the payment terms. In addition, it is also very
important that the media company follows the guidelines and do everything what the client states within the brief.
Theyneedtodo thisbecause if the companydoesnot theycouldface specific legal actions. In contrast, there are also
multiplicities of advantages and disadvantages when using this type of brief. For example, a contractual brief is an
advantage forthe mediacompanyas they’ll knowexactlywhatthey have to do to meet the needs of the client as the
brief will be verydetailedandgointospecificwhichare notnegotiated. However, disadvantageof thisproductionbrief
is that if the media company produce the product to their standards and not to the client’s standards set within the
brief the companycouldface legal action and this could give the company a bad reputation for not completing briefs
to the correct standard. Also in definition, the word ‘contractual’ states that something is agreed in contract.
Additionally,incomparisontothe commissionbrief,Ibelieve thatthe contractual brief will be able offer a much more
effectiveandsustainable workspace foreveryonedue tomultiple differentreasons. Forexample,one of the reasonsis
that withinthe contractual brief the productioncompanydoesn’thave tocreate research so it can be overseen by the
commissioner.Withthisbrief the clientwill puttheirfull trustinthe productioncompanysothey can create their own
research without it being overseen however, what they produce would still have to stick to the guidelines on the
contract. In addition, due to this fact I therefore thoroughly believe that the contractual brief will be able to work
effectively despite the fact, that both briefs state that the client communicates with one individual production
company as opposed to several. However, the commission brief on the other hand offers forms of negotiation
whereas;the contractual brief doesnotasthe clienttends to include every aspect of information which they need in
order to complete their product. In conclusion, in my opinion I thoroughly believe each production brief has its
advantages and disadvantages which are able to speed up or slow down the production phases whether it the;
research,pre-production,productionorpost-productionphase. Forexample,aprojectwhichIcouldoutline underthis
form of contract is a short film, as a client might ask me as a freelancer to make a short film for them so they can
submit it to a film festival.
Communication
Furthermore,inreference tothe communication aspectfora contractual brief Ithoroughlybelieve thatitisn’tthe best
for multiple different reasons. In addition, I believe this because when the contract is distributed off to a particular
productioncompany itincludeseveryaspectof informationwhich they need in order to make the product therefore;
isverylittle needof formsof negotiation. Anotheraspectwhichlowersmattersof negotiationis that there is only one
companyworkingonthe projectso there will be little forms of disagreement on particular aspects. As there are very
little formsof negotiation,thiscansometimes be a disadvantage because if they don’t manage to negotiate with the
clientoncertainoccasions there couldbe a little chance of them getting some aspects wrong as they didn’t meet the
guidelines. However,asthere are verylittle formsof communication the production company will be able work more
efficiently as they won’t be disturbed by any forms of unnecessary negotiation which will disrupt the production
phases.

2. DeclanTyldesley
Time Management
Additionally,inreference tothe secondaspect whichistime management;Ibelieve that this will have to be executed
and configuredthoroughlyasthe productioncompanyathand forthe clientwill have asubstantiallystrictdeadline. In
addition,the productioncompanywill more than likely configure their own deadlines for each individual production
phase. Forexample,some ways in which a production company can manage their time under the contractual brief is
withan effectiveandsimpleproductionschedule anddairy.If the productioncompanywere to execute this, I believe
that they’ll be able tokeepupwith everything what they’re doing and what they have left to do. In conclusion, I also
think if they execute these particular two aspects they’ll have a much smaller chance of not matching some of the
guidelines stated by the client within the contract.
Technical Skills
In contrast, if a productioncompanywastomake a thrillershort film for a client under a contractual brief they would
use particulartechnical skills whichwouldappealandadhere totheirtargetaudience as well as the thriller film genre
conventions. For example, during the production phase they would tend to use fast and slow cinematography
movementswhichwill eitherdisplayanintenseandthrilling scene or an emotional scene. In terms, of camera ranges
production companies who make thriller films tend to use CUS’s and LAS’s as this particular range can display a
character’semotionsandfeelingsthoroughly. Alsoproducerswill also use LAS as this particular shot is able to show a
character as being incredibly dominant and powerful over the other character. In addition, the production company
will also use specific technical skills within the post-production phase. For example, I thoroughly believe that the
productioncompanywill use quickcutsandeditthe scenestobe much darkeras they wouldwant particular events to
be much more intense to make it sell and perform much better within the industry. Also in terms of technical skills I
will alsouse Adobe AfterEffectsandPremiersoIcan effectivelyeditmytitle sequence to a professional standard due
to past experience. Inconclusion,Ithoroughlybelieve if a production company distributes the short film to the client
withall these technical skillstheywill be substantiallyhappyasit would more than likely perform and sell way within
the creative media industries.
Career Progression
Fourthly,inreferencetocareerprogressionIthoroughlybelieve if the production company which the client put their
trust in did a great job on the media product they would have a large career progression as their company will be
complementedheavily. Due tothese facts,thisparticularproductioncompanywill more thanlikelybe offereda job by
the client again as they were substantially impressed with the product they submitted to them as it met all of their
guidelines stated on the contract.
Negotiated Brief
A negotiatedbriefiswhenboththe clientandthe companynegotiate until they come to a specified agreement upon
the brief of the project. In order to do this the client and company will submit their final ideas so they can come to a
final agreement. Inthe end,itisalso substantially important that the company agree on the brief or it will more than
likelycause unescapableproblems in the future phases. Also during the multiple negotiations, the brief can then be
changedinorder to suite everyone whotakespart within the production phases. In order to do this, they might have
to change the appearance of the productby changingitscontexts while at the same time keeping it to the guidelines
statedwithinthe brief.Inaddition, thistype of brief ispredominantlybroughtupif the co-operative briefs givento the
mediacompaniesthatare competinghave anyissuesaboutthe brief orthiscan be broughtup if theywant anythingto
clear up with the client. Furthermore, an advantage of this particular brief is the fact that certain aspects can be
negotiated therefore; the project is more open to suggestions from multiple viewpoints which could make the final
product more successful within film festivals for example. However, a disadvantage of this particular brief is that
negotiatingabrief cansometimeswaste substantiallyif unnecessaryissuesare issuesare broughtup.The one whowill

3. DeclanTyldesley
decide if anything is unnecessary is the client as they might believe that an issue stated doesn’t need to be tackled.
Alsoindefinition, the word‘negotiate’statesobtainorbring about discussion. Furthermore, in comparison to the co-
operative brief I can see that they both hold similarities as well as advantages and disadvantages which make them
better in their own way. For example, with both of these briefs I noticed that they both hold forms of negotiation
therefore;allowingpeople toinputideasontothe product or speakface to face withthe client at hand. However, the
co-operative brief onthe otherhandnegotiateswith multiple productioncompaniestherefore;makingthe negotiated
meetingabitmore complicatedasothersmay have problemswithworking withaparticularcompany. Due to thisfact,
I thinkthe negotiable aspectsinthe negotiatedbriefsare muchmore effectiveasthey are able speak directly towards
the client. Asopposed,within the co-operative brief on the other hand they are able to merge different ideas which
will be able to possibly make the final product much better. To conclude, as stated above you should now be able to
see that you can’t really tear each brief apart as they all share particular advantages and disadvantages which allows
them to work effectively and efficiently, while maintaining a professional standard. For example, a media product
which I could outline under this form of brief is a television advertisement.
Communication
Furthermore, inreference to the communication aspect; I believe that it is very thorough within this form of brief as
there isa substantial amountof negotiation.Therefore,thisonthe otherhand,affects and disrupts some of the other
three aspects. Inaddition,there isquite aheavyamountof negotiationorcommunicationbecause withinthisbriefthe
client and production company trade a lot of different ideas which could ultimately make the final product much
better. Despite this fact, as there is a substantial amount of communication it can sometimes be unnecessary
therefore;itwill waste a substantial amount of time which they could be using to produce the product for the client
whois constantlynegotiatingwiththe productioncompany.Inconclusion, Ibelieve thatthe communicationwithinthis
aspectcan be usedeffectivelyatall timesif all the negotiations and meetings that are held are necessary to both the
client and production company.
Time Management
In addition,Ithoroughlybelievethisparticularaspect willbe quite hardtocontrol effectivelywithin a negotiated brief
for multiple different reasons. For example, the time management within this specific brief can be fairly confusing
because once certain aspects are negotiated they might have to add on a lot more tasks and guidelines which they
now have to encode into their final product which they will distribute to the client. In evidence, if the client would
want to change the ending for example the production company will then have to rearrange a few aspects on their
schedule sotheydon’tforget to make crucial and particular changes to the product. In addition, I thoroughly believe
these facts stated could affect the time management aspect as some forms of negotiation made between the client
and companycouldbe unnecessarytherefore;substantially wasting some of the company’s time on a day when the y
couldhave scheduled to film the product. To conclude, I therefore, believe the time management aspect under this
brief can very difficult to control as there is a lot of negotiation.
Technical Skills
Additionally, as stated within my contractual aspect of this task, the production company and client in this case will
predominantly and generally use technical skills which adhere and appeal to the genre conventions as well as their
demographic target audience. For example, if the client and production company decided to make a television
advertisingpromotinganewcar by Audi theywill more thanlikely use alotof wide angle shotsfollowed by long shots
and mid shots as they would want their demographic target audience to see the car in full detail so they can then
decide whetherornot to buythiscar or gossipaboutitso if eventuallyreachesthe rightdemographicwithmoney(C1,
B and A). In addition, in terms of editing techniques they might prominently show a consistent tracking shot which
thoroughlydisplaysthe particularcardriving down a road to show how smooth and elegant the car is. They may then
alsomove onto showa CUSand PS of the car’s interiorsotheirdemographicpersons’will know if the like the interior.

4. DeclanTyldesley
In conclusion, I thoroughly believe if the production company and client work together effectively and apply these
technical skills they should be able to sell the clients at a substantial speed towards their demographics.
Career Progression
Finally,intermsof careerprogressionIbelieveif the clientisimpressedwiththe productioncompany’sproductionand
communication skills they will definitely consider working with them again. Also as the production company were
complimentedontheirfinal productotherclientswilltherefore; be intrigued to work alongside this company as they
might want something of theirs advertising as well on a television format. Due to these factors, if the company
continues to gain success and compliments their company and careers will progress substantially. Also when they
become more successful they will then be able to take a step-up from television advertising into film.
Formal Brief
A formal productionbrief prominentlylaysdownall of the rulesandregulations for the company to follow. The client
tends to send this information via a contract as they want to tell the company exactly what to do. Also by using a
formal contract if the companydoes not follow all the rules they could face legal action as they signed and agreed to
the contract. In addition, the contract will only tell the company what they need to do in terms of the project.
Furthermore, this particular brief is also very similar as opposed to the contractual brief these briefs are similar
because boththe clientandcompanymustcome to a final agreement before they move forward into the production
phases. The contract sentto the company also might not cover all legal actions and if it does not this will be very risk
towardsthe company. Formal productionbriefs canalsobe very time efficient as they can be told to a larger group of
people whichisveryusefulwhencreatingsubstantiallylarge productions. Anadvantage of the formal brief isthat they
are very easy to read therefore, it helps the client understand the various different aspects of the contract. Also by
making the contract easy to read they’ll be able to get the job done at a substantial speed while maintaining a
professionalstandard. Anotheradvantage of thisbrief isthatthe contract can neverbe changedwhichimpliesthatthe
companies will not have to read about any new ideas but just the ones stated on the contract. By sticking to this
contract it alsomeansthat the companies will be able to work more professionally. However, as the contract cannot
be changed it therefore, means that the company will not be able to buy any more products or resources for the
project because of how fixed and formal the contract is. If they wanted to buy products, they would have to do it
themselvestherefore,makingitmore expensiveforthe companyoverall. In definition, the word ‘formal’ states done
inaccordance withconventionoretiquette. In contrast, in comparison to the contractual brief, they are actually very
similarastheybothlay downeveryaspectof informationonacontract so theyknow exactlywhattofollow.However,
the formal brief contractwill only give themdetail of the projectwhereas;the contractual brief contract will tell them
abouteveryaspectof informationtoallowthe companytofeel trustedandwantedbythe clientathand. Due to these
particularfacts,I thoroughlybelievethat the formal brief is more efficient as this form of contract gets straight to the
point so the company doesn’t have to be worried about anything else except their final product which they will
distribute towards the client. In conclusion, once again I thoroughly believe that each individual brief has their
advantagesanddisadvantageswhichwill ultimatelymake theirfinal productmuchbetter. Alsoa media product which
I could outline is a radio advertisement for Key 103 if I got the opportunity.
Communication
Furthermore, ascomparisontothe contractual brief the communication aspect within this brief is very similar as the
clientathand once again distributesacontract out to a specificproductioncompany. However,Ibelieve thisbrief uses
a bit more communicationasthe clientandproductioncompanyhave tocome to a final agreementbefore they move
ahead towards the production phases. Therefore, before they start producing the product the client and production
companymustnegotiate heavilyonwhattheyare both capable of within that particular department. In addition, the
contract underthisformof brief maynot coverall legal actionsandthe contract will alsopredominantlyfocuson what
the productionhasto do for themandnothingelse astheydon’twant them debating multiple different aspects. Due
to these facts, I substantially believe that the communication under this particular brief is very thorough because I

5. DeclanTyldesley
would guess that there is at least a full days of negotiating and they must get nothing wrong as that may be the last
meeting. Also, the form of brief is also very strict as the company are set a strict budget and if they want to buy
somethingthatgoesoutthe budgettheymustcontribute towards the piece of equipment as it states that within the
contract. Once again, due to this fact there will be a lack of communication if the subject-matter surrounded this. To
conclude, Istill thoroughlybelievethatthe communicationwithin this aspect is much better than the communication
on the contractual brief for multiple different reasons because the production companies can work more efficiently
under this formal form of brief.
Time Management
Secondly, in terms of tine management, as I stated above this form of brief is extremely strict therefore, due to this
fact the production company will have to get certain aspects completed within a certain time frame. In addition, as
statedbefore toensure theymeetthese particulardeadlinessetbythe client the productioncompanyshouldconsider
makingbotha productionschedule anddairysothey know what to complete each week and then they can comment
on the end of the week stating how they think they did. This is a good idea because by the end of it all when they
distribute the client they will then be able to look back and review how they think they did throughout the entire
production phases. In addition, on the schedule they should also consider what tasks will take longer than others
because by doing this they will be able to save enough time to complete certain tasks within the three production
phases. Ialsobelieve thatthe workunderthisform of brief is very efficient as they don’t have a lot negotiating to do
betweenthemselvesandthe clientsoonce theyknow whatcontentandguidelinestoinclude onthe final productthey
can then crack on and get the product distributed on time. In conclusion, I do thoroughly believe that the two-time
managementaspectswhichIstatedcan make a productioncompanyworkmore efficientlydue to my past expe rience
using these two aspects.
Technical Skills
Additionally,inreference tothe technical skillsasstatedabove I once again believe that the production company will
apply technical skills which appeal to their demographic target audience as well as adhere to particular genre
conventions. Forexample,if thisparticularproductioncompanywastomake a radioadvertisementandjinglefortheir
clienttheywouldapplytechnical skillswhichappeal to their radio stations demographic target audience. If the client
was Key 103 forexample,the productioncompanywill select certain happily intensified voices which will keep their
target audience entertained throughout the entire radio show. In addition, if a production company was Marvel and
theywantedtopromote theirlatest film Captain America: Civil War (Russo, Russo, 2016) as Key 103 attracts an aspect
of theirtargetaudience.Alsowithinthisadvertisementtheywouldinclude aspectswhichfollow the guidelines stated
by the client.Forexample,theymighttake a quote from the film which defines the genre therefore; adhering to the
Action/Superhero genre conventions. To conclude, I thoroughly believe if the production company use all of these
technical skills the client will be substantially impressed with the final product they submitted.
Career Progression
Finally,intermsof careerprogression,asstated twotimesabove if the productioncompany substantially impress the
clientwhichtheyare workingforthey will have a much more substantial chance of working for them again as well as
otherclientswithinthe creativemediaindustries.Due tothisfact,theirparticularproduction company should be able
to gross to a higher standard within the industries as they continue to impress their clients.
Informal Brief
In contrast,an informal productionbriefissomethingthathasto be done togetherwiththe client. Forthisbrief they’d
have to setit out ina meetingformsotheycan otheralmosteverysingle aspectaboutthe projectathand. As opposed
to the formal brief the informal brief doesn’t include any contracts or documents, but the brief must still adhere
towards the company so they are able to move forwards towards the production phases without a contract. By

6. DeclanTyldesley
negotiating the brief in a form of a negotiated brief they’ll be able to choose filming dates at any point therefore,
makingthe production atlot less complicated for everybody. An advantage about an informal brief is that it sets and
creates a very nice environment for everybody including the company and the client. Also the meetings within the
informal briefingsare veryquicktherefore,they are able to save a lot of time efficiently. Like many other production
briefs with this one you can also change particular ideas throughout which may make it easier for the client and the
companyinvolved. Alsobychangingideasitmightmake the final product much more successful within film festivals.
Furthermore,adisadvantage of thisspecific brief isthat some aspects may be forgotten as everything is said within a
meetingtherefore,itisnotplacedon a documentforeveryone to remember. Another disadvantage of this particular
brief is that everything looks very unprofessional as they just go and meet a client with no form of contract or
document.Alsoamajordisadvantage isthatthe companymightnot be payedas there isnot writtendocument stating
theirpaymentdate.Indefinition,the word‘informal’ states denoting the grammatical structures and vocabulary. For
example, a media product which I could outline under this form of brief is a documentary.
Communication
Furthermore, the communication within under an informal brief is fairly detailed and thorough but it is also very
unprofessional asthe clientandproductioncompany have averyinformal meetingandwithin thismeetingtheywillgo
over all of the guidelines which the company need to follow so they can distribute their product to the client. In
addition,asthe communicationunderthisformof brief isveryinformal ittherefore;createsa steady environment for
everyone toworkintherefore;due tothese factsthe productmightturnout better than expected. Also the meetings
underthisformof brief are also veryquickand efficient therefore; with this aspect the production company will also
be able to work effectively with the client. In addition, a crucial aspect which the client and company will need to
negotiate is how much they get payed as sometime under this form of brief they can be payed late as not form of
contract is distributedtowards the production company. In conclusion, I thoroughly believe that the communication
aspect under this form of brief is very quick and efficient therefore; giving the production company enough time to
finalise the client’s thoroughly detailed product.
Time Management
Additionally, as stated above three times in a row, the production company who was chose to create a particular
product for the client can manage their time effectively with a production schedule and dairy. These specific two
aspects will allow the company to see what they have to complete within each individual week. In addition, before
makingthe schedule the productioncompanywill alsohave tolookatwhichtaskswill take the longest to complete as
by doingthistheywill be able togive aparticulartask a bitmore time thanotherssotheycan professionally complete
that task to applytothe final product. However,thisbrief canalsobe fairlydifficulttomanage time withinaslike many
otherbriefswiththisone the clientandproductioncompanyare allowedtochange theirideasevenif theyare in three
differentproductionphases.Due tothisfact,the clientmightdecide that they want to include another aspect in their
mediaproducttherefore;after this the production company will have to add another task onto the schedule so they
can keepupto date withall the changesandbook anotherfilmingdate. Toconclude, Ionce againthoroughlybelieveif
the production company uses these two-time management aspects effectively they should be able to manage their
time effectivelysonowtasksare left behind. In order, to ensure this the production company must also update their
schedule on a weekly basis so they can find out what and what they didn’t complete.
Technical Skills
In contrast, if a particular production company was set to create a documentary for their client at the BBC (British
Broadcasting Corporation) they would apply certain technical skills which appeal to their broad demographic target
audience andadhere tothe documentaryconventions. Forexample, within this particular documentary the company
mightdecide touse a voiceover as this is very conventional within documentaries as the voiceover mainly describes
whya certaineventistakingplace. Inevidence,withinmostdocumentaries the voiceovers tend to describe evolution
and howcertainanimalsandcreatureshave adaptedtotheireverydayenvironmental state. The production company

7. DeclanTyldesley
might also decide to include an interview with an expert who has a very thorough knowledge on what they are
describingwithinthe documentary. Inaddition,it is also very conventional for a production company to include stills
or moving shots of real footage as they really want to evidence what is happening on planet Earth. They might also
decide to use a text style technical skill which may display the date or time for example, they might film within the
summer therefore; proving the waters in the ocean will be warm which will drive animals such as sharks away from
these watersandintocolderonesas theyare cold-blooded. Anothergreatuse of a technical skill iswhentheyuse non-
diegetic sounds which adhere to the type of documentary. For example, if the documentary was focusing on sharks
such as the Mako, Bull, GreatWhite and Hammerheadtheywill tendtouse non-diegeticsoundsof the ocean or sharks
swimming they might also use dark types of music so they can make the documentary slightly more intense. Due to
these facts,I therefore,thoroughlybelieve if the productioncompanyapplyall of these technical skills they should be
able to appeal tothe BBC’s targetaudience aswell assubstantially impress their client who is expecting a thoroughly
detail, surveillance documentary in reference to the Uses & Gratifications theory.
Career Progression
Finally, in reference to career progression, I believe if the production company use thorough communication, time
management and technical skills they should be able to progress their careers substantially as the client will be
impressedwiththeirfinal documentaryproduct. In addition, in the unlikely of event of not being offered work again
otherclientswill be intriguedtoworkwith them because if they saw the documentary and were impressed they will
definitely get in contact so the production company can make a media product for them.
Commission Brief
A commissionbriefiswhenasubstantiallylarge productioncompanyhiresaseparate independentcompanytomake a
particular product for them. With this particular brief the independent company will formulate their own research,
proposalsandideas.However,once theyhave done thisitisthen overseenoranalysedbythe commissionerfrom the
largercompanyto see if their aspects meet the companies’ guidelines stated within the contract. In addition, as this
brief was commissioned the profits would have been split between all of the company’s involved including the
independentmediaproductioncompany. Alsothe large productioncompanywillalsogive the independentcompany a
productionbudgetsotheyare able to conductand produce everythingtheyneedto. Incontrast,the commission brief
is also not fully negotiated between the company and the client however; it is negotiated between the two media
companiessothe independentcompany is able to create the product the company needs at a professional standard.
Furthermore, an advantage of this brief is that the independent company gets paid and they may also receive a
percentage of the profit that is generated by the product once it has been distributed to the correct buyer or
consumer. Also in order to guarantee profit they will distribute it to a consumer with the right demographical target
audience. Despite these advantages, a disadvantage might be that the large company will develop a form of greed
therefore;theywill more thanlikelynotpaythe independentproductioncompanythe correct amount of money. This
on the otherhand,createsan unfairadvantage therefore,the small companymightcomplain until they won’t be able
to workfor the corporationagainin the future. Indefinition,the word commission states an instruction, command or
role giventoa personor group. Additionally, asopposedtothe informal believethatthis brief (commission) is able to
work much more efficiently for multiple different reasons. Furthermore, with this particular brief a production
=company will hire an independent company to make the product for them whereas; the informal brief allows the
productioncompanytowork horizontallyalongside the client therefore; there is much more negotiation. Due to this
fact, I believe that the independent production company working to this form of brief will be able to work more
efficiently as they do not have to communicate with a client. Despite this fact, within the informal brief they are
eligible to trade and share ideas so they are able to make their final product much better. To conclude, due to these
facts, stated I therefore believe that either of these briefs will be able to create a substantially professional final
product. For example, a media product which I could create under the commission brief is a mystery short film as
underthisbrief we will bothbe able totrade ideasat an effective speedtherefore;asan end result I should be able to
create a thorough and detailed mystery film.

8. DeclanTyldesley
Communication
Furthermore, withthisparticular production brief the communication aspect in my opinion is quite simple as a large
productioncompanyhires anindependentproduction company to make a specific product for them. Due to this fact,
the independentproductioncompanywillformulate theirownresearchwhichtheywilluse tomake theirfinal product
much better. However, when they formulate all of the research they must then distribute it to the production
company so it can be overseen by the commissioner. In addition, once the research has been overseen he will then
negotiate with the independent production company so they know exactly what to change in terms of the product
theywere goingtocreate.In contrast,by doingthisthe independent production company will then be able to follow
all of the guidelines which were predominantly stated by the client. Due to all of these contributing fact, I therefore
believe the communication aspect under this specific form of brief needs to be very thorough because the smaller
company needs to know exactly what they are doing so they can follow the guidelines stated by the client and as
statedabove inorderto ensure this the research and ideas for the product will be overseen by the commissioner. In
addition, I also believe the communication under this form of brief can be slightly corrupt because if the larger
productioncompanymake more moneythanexpectedtheymightdevelopasense of greedtherefore,intriguing them
not to pay the smaller company the amount they deserve. In conclusion, I thoroughly believe the communication
aspect under this form of brief is very thorough as they need and want the smaller and independent production
company to get every single aspect right.
Time Management
In contrast,inreference tothe time managementaspectIbelieve the independentandlarge production company will
be able to manage their time effectively with two different productivity aspects. The two different aspects are a
productionschedule anddairywiththese two efficient methods both companies will be able to schedule how much
time theyhave tocomplete the mediaproductandwhattheyhave to do each week in order to distribute the product
at a professional standard. Asopposed,the large andindependentproduction company will also have to update their
productionschedule eachweeksotheyhave athoroughknowledge onwhattheyhave completedandwhatthey have
not. Also a situation which might occur is; if the independent production company already created a schedule and it
was then overseen by the commissioner in a negative manor the company will then have to go back and add more
taskson to theirschedule therefore;theywillmore thanlikelyhave alongerfinishing date. In addition, with the dairy
on the otherhand,withthisthey’ll be able tocommentonhow well theydideachweektherefore;tellingthem if they
needtowork harderto complete all of the tasksstatedbythe commissioner. Inconclusion,Ithoroughlybelieveif both
of the productioncompaniesuse thesetwo-timemanagementtechniquestheyshouldbe able to distribute their final
product to the client on time at a professional standard.
Technical Skills
Additionally,inreference tothe technical skillsasstatedbefore Ithoroughlybelieve that the independent production
companywill applyparticulartechnical skillswhichwill appeal totheirdemographictargetaudience,aswell as adhere
to specificconventions.Forexample, if the independent production company were set to make a mystery short film
for the largerproductioncompany so they could use it in a film festival. In addition, some technical skills which they
will applytothisshortfilmmaybe certaincinematographyrangessuchas ECUS’sas theymightreallywanttodisplay a
substantial amountof fearwhichwe can see inthe character’s eyes.Theyalso tend to use heavily paced non-diegetic
music so they can appeal to their target audience, these sounds are also pushed as at this moment in time the film
director might choose to use fast cinematography movements so we get this feeling of someone being chased by a
ghostor hiddenfigure.The independent production company will also apply a certain narrative development within
the text for example; most mystery films these days tend to follow a detective who is trying to uncover a villain’s
secret.Inevidence,afilmwhichfollowedthisstructure was; Solace(Poyart,2015). Finally,anothertechnical skillwhich
the companywill applyisaniconographytechnique aswithinthriller films they tend to use elliptical elements which
leave the audience profiles inquestion, andif theyare successful they would have effectively used the enigma code.
To conclude, I once again thoroughly believe if the production company apply all of these technical skills the larger

9. DeclanTyldesley
production company will be substantially impressed with the product however, they might develop high senses of
greed.
Career Progression
In addition, intermsof careerprogression,Ibelieveif the independent production company work hard and produce a
great final producttheywill more thanlikelybe hiredtoworkagainbythe larger companyif theywere impressedwith
the final product they produced. Also in contrast, I also believe that the larger production company’s’ careers will
progressas theywouldhave submittedaprofessional andeffectivemysteryfilmintothe filmfestivalwhichcouldhave
wonand if it didtheywill more than likely have the opportunity to work for bigger clients in the future. To conclude,
once again if the productwas to winthe festival they could develop forms of greed due to the amount they got paid.
Tender Brief
In order to conduct a tender production, brief a client will create an advertisement stating what media product they
want created for them. Once the client has distributed this advertisement it will then be picked up by a production
companywhowill then initiate a brief, budget, and a proposal which will then be pitched towards the client so they
have a chance of securinga formof work. Despite thisfact,there will be multiple pitcheswhichare showntothe client
so the chancesof gettingthe jobare verysmall.Inaddition,once all of the pitcheshave beenpitchedtothe client, the
client will then select the most impressive proposal which also adheres to the guidelines stated within the
advertisementconductedbythe client. Finally,once theyhave selectedone of the proposalstheywill thencontactthe
production company offer them the job so they can then move forward to the production phases. Furthermore, an
advantage of this particular brief is that the client will be able to look at multiple different proposals from different
productionperspectives,sofromthisthey’ll be able toselectthe bestpossibleproposal. Anotheradvantage isthat the
employerwill becomemuchmore competitive astheywill be reallythirsty forthiswellpayedjobofferedbythe client.
In contrast, despite all of these advantages if a production company was turned down it would set them back
substantiallyasitisquite difficult to find work in present day. Therefore, when going in for a job like this a company
needstoexpectfailure as there are multipledifferentcompetitorsfightingforthe job. This brief could also be a waste
of money as they would have spent it on resources to help them with their proposal for example they might have
spentmoneyonresearch. Furthermore, incomparisontothe commissionbrief Ibelieve that each brief will be able to
work at an effective speed. For example, within the commission the client will just go straight ahead and hire a
production company which they have trust in whereas; a client who chose to use the tender brief will send off an
advertisementtomultiple production companies saying that they have to conduct and complete a pitch to the client
whichwill hopefullygetthemthe job.Inaddition,due to this fact, I think the commission brief will be more e fficient
but I dobelieve thataclient using the tender brief will come out with a better final product as they viewed multiple
production company ideas. However, a similarity which they both hold is that they all have to follow particular
guidelines stated on the contracts or the product will not be taken by the client as it doesn’t meet their specific and
professionalneeds. Toconclude, atthe endof thisI now thoroughlybelieve thateachof these two briefs have certain
advantages and disadvantages which generally make them special in some way towards the client. For example, a
product which I could outline under this form of brief is Manchester photography depending on what the client
advertises on their website or on social media such as Facebook.
Communication
Furthermore, with this particular production brief in my opinion there is a substantial lack of communication as it is
verybrief,professionalanddetailed.Inevidence,Ithink there is a lack of communication because the time when the
productioncompanyreallycommunicatesornegotiateswiththe clientiswhentheygoto pitch their idea towards the
client which follows the guidelines of their advertisement. However, the production company will also have to
communicate withtheirstaff as inorderto pitchto the clienttheyhadto initiate the brief thencome upwith a budget
and proposal fortheir idea. In addition, if the production was successful with their pitch the company and client will

10. DeclanTyldesley
then have a meeting so they can go over their proposal in a lot more detail so the client know what they are dealing
with. Inaddition,once theyhave finishedthe meetingthe productioncompanywill thenbe able to move forward into
the productionphases sotheycan thendistribute the final media product to the client. Also once they initiate within
the productionphasestheir will have to be a lot of thorough communication within the company so they can ensure
that theyget every single aspect right in terms of the tender brief. To conclude, I thoroughly believe if the company
communicates efficientlyandprofessionally withtheirstaff theyshouldbe able toproduce aprofessionalandeffective
final media product.
Time Management
Additionally, asstatedbefore multipletimesaproductioncompany will be able to effectively manage their time with
two effective and simple methods which are a production schedule and dairy. For example, with the production
schedule the productioncompanyandIwill have toupdate iton a weektoweekbasistoensure thatno tasks at all are
leftbehind.Inaddition, Ithoroughlybelieveif the production companyincludes everydetailed aspect onto their pitch
and final mediaproductthe clientwillbe substantiallyimpressedastheymet all of the guidelines stated on the brief.
In addition, in terms of time management I would once again have to schedule when I would go to Manchester and
photographpopularbuildingsforexample. As I might have to photograph on more than one occasion I will also have
to consideraspectssuchas travel costsetc. Inaddition, before Iconsiderall of these differentaspects Iwill firstly have
to considerthe deadlinesetbythe clientbecause if Idon’tthenI will be unable to pitch my idea or take my images in
ManchesterCity Centre. In conclusion, I thoroughly believe if I and other production companies use these two-time
managementtechniquesthey willmore thanlikelymeetthe deadline setbythe client while also not leaving any tasks
behind.
Technical Skills
In contrast, as stated multiple times before I thoroughly believe that the production company who is producing a
particularproductfor theirclientwill use technical skills which appeal to their demographic target audience and also
adhere tospecificfilmconventions. Inaddition,referringback to my outlined project if I was to go to Manchester and
take photographsI suppose Iwouldvisitcertainareaswhichare knownandunknowntothe people wholive outside of
Manchester so they on the other hand can be drawn towards visiting. When taking photographs, I will also shoot
JPEG’s so I can effectively edit them when I move into the post-production phase. I also should possibly consider
shooting in camera RAW so I can edit the photos over and over again and with camera RAW there is also much less
exposure tolight so the images also might come out looking better than the JPEG’s. However, due to these facts the
photographswhichItake will alsocome outwithmuch higherdatatherefore;theymightbe harder to transfer over to
my computeralsowiththis;the computerwill workmuchat a slowerspeedtherefore;Iwill needtoconsiderhowlong
the post-productionphase will take. However,adisadvantage whichImighthave isthatmy DSLR camera isexposedto
light therefore; within few of my photographs digital noise or chromatic abjuration may occur which will make my
images much weaker in terms of promotion. Furthermore, once I have shot all of my photographs I will then return
and start post-productionona software called Photoshop as I will have to edit and create all of my images as well as
my call sheets, when I will evidence how many photographs I took and which ones I am going to edit. To conclude, I
thoroughlybelieveif Iandproductioncompaniesavoidanduse all of these technical skillsthe imagesshouldbe able to
promote Manchester at an effective speed.
Career Progression
Finally, in terms of career progression I believe if I substantially impress my client with my landscape and portrait
imagesportrayingManchesterasa happyand safe environmental place mycareerasa freelancer would progress into
variousdifferentclientswhomightwantme totake photographs for them. Due to these facts, I therefore thoroughly
believeif thiscontinuedI will be able to take the next step-up in photography maybe progressing into travel so I can
visit countries such as Peru or Nigeria.

11. DeclanTyldesley
Co-operative Brief
Furthermore, aco-operative brief iswhentwoorseveral production companies’ work together for the client at hand,
all of these companies will also work to a brief which was conducted by the client as they will want a specific media
productcreatedfor them. Inaddition,once the companies have received the brief of the client they are then able to
move onto the production phases as they would have gathered all of the information they needed. Also if there is a
disagreement between the two production companies’ it will then be negotiated so the client can resolve all of the
problemssotheycan thenmove alongwiththe productionphases. Alsowiththisparticularproductionbrief the client
also tends to give the production companies a certain deadline which they have to meet or they will lose the
opportunityof working with the client ever again. In addition, an advantage about this brief is that a variety of ideas
are generated as multiple people are working on a project therefore; with this opportunity they will be able to use
themina beneficial waytomake theirfinal productforthe clientsubstantially better. However, as a lot of people are
working together a disadvantage might be that they don’t all get along therefore; the companies morale’s will drop
possiblyresulting inabadaffecttowardsthe product. In my opinion,Ibelieveitwill resultinconflictif particular group
member disagrees with someone’s idea which could make the product much worse when they distribute it to the
client as it may not match their guidelines due to the substantial amount of ideas. In addition, in comparison to the
competition brief I believe that the competition brief is able to work more effectively. For example, within the co-
operative brief several productioncompaniesworktogetherwhereas;withinthe competitionbrief several production
companiescompete againsteachothersotheycan be offeredthe joborfuture work. I thinkthe competitionbrief,can
work more effectively because within that brief one company vertically operates every and each aspect so they can
finishtheirproductto place in the competition; whereas within this brief several companies must horizontally work
while correspondinglyworktofinalize their product for the client. To conclude, on the other hand I do believe that if
several companiesworktogetheritwill take longertoproduce butI thoroughlybelieve that they will come out with a
better final product as they have all worked together and submitted ideas. For example, I believe that most film
productions are dealt with under this form of contract as Hollywood blockbuster tend to like several production
companiessupportingthemthroughoutall of the productionphasesincludingadvertising,promotionanddistribution.
Communication
Additionally,underthisparticularformof brief Ithoroughlybelieve that the communication is actually quite complex
and complicatedasthere are multiple productioncompaniesworkingonone mediaproject. Due to this fact, all of the
productioncompanieswill have to come together and negotiate what they all want to include in some aspect of the
mediaproduct. However,the productioncompaniesonthe otherhand are not allowed to change the product fully as
all of them must work to a brief set by the client. Also as most of these briefs tend to create large and fully detailed
feature filmsthere always has to be a brief and thorough communication to ensure that everyone arrives on time so
they can crack on with filming as soon as possible. In addition, if there is also a disagreement between either of the
productioncompanies involved within the production phases the client will call a meeting so whoever involved can
confrontand thensorteverythingoutsothere isno more disruptionatall withinthe productionphases. Toconclude,I
believe if all of the production companies communicate effectively they should be able to make an effective and
professional full feature film possibly due to the amount of funding and actors etc.
Time Management
Furthermore, when producing a full feature film for a client, time management is an essential aspect for more than
one differentreason.Forexample,the productioncompaniesknowledgeably need to ensure that they will distribute
theirfinal mediaproducttowardsthe clientathandon time (before the deadline)because if theydon’tthe companies
responsible will generallygetnegative commentstherefore; decreasing their career progression in the future. Due to
this fact, production companies can effectively manage their time with two different time management methods
whichare a productionschedule anddairy.Althoughthesetwoaspectsmight take away a bit of their time each week
it will generallyhelptheminthe longrunas they’ll be able tostate whichtaskstheyneedtocomplete withinaspecific
week. These twomethodsalsoensurethatthe productioncompaniesdon’tleaveanyaspectof the final productwhich

12. DeclanTyldesley
was meant to be included behind therefore; with this advantage they should essentially be able to apply all of the
guidelinesstatedonthe brief whichdon’toffendcertaindemographics. In addition, as the production companies can
input new ideas and it is then confirmed the companies will then have to go back and make adjustments to their
schedule so they can stay on track and include everyone’s contribution to the final media product. In conclusion, I
believe if the production companies use these time management skills their client at hand should be substantially
impressed.
Technical Skills
In contrast,inreference tothe technical skills,if the productioncompanywereplanning on creating a large superhero
blockbustertheywould use particular technical skills which will more than likely appeal to their broad demographic
target audience aswell asadhere tothe superhero/action film conventions. In addition, for example, the production
companiesmightdecide touse a lot of fast paced cinematography during an action sequence, this on the other hand
wouldworkeffectivelybecauseitmatchesthe style if mise enscene therefore;itwill appeal to theirtargetaudience at
an effectiveandsubstantial speed.Inreference,tothe type of footage nearenoughall of the Hollywoodfilms shoot in
High 4K Definition which is sometimes followed by an extra camera to make the film three dimensional. They also
shootwithcamera RAW footage sotheycan edititoverand overagainand alsowiththisform of footage and cameras
there ismuch smallerchance of exposure to light therefore; making the film look more dark and intense adhering to
the filmscodesand conventions. Furthermore,withinpost-production it is generally quite hard to find out what they
use,buton the otherhand theywill probably use high end editing software so they can create fictional characters as
an example. Whereas;if itwasme producinga projectlike thisasI am a freelancerIwill have to use the two different
software typesAdobe AfterEffectsandAdobe Premier. Toconclude, Ithoroughlybelieve if the production companies
applyall of these technical their client will be substantially impressed as it predominantly appeals to their intended
demographic target audience.
Career Progression
Finally,inreference tocareerprogression,Ibelieve if the production company displays professional amounts of skills
throughoutthe entire bodyof worktheywill more than likely all or individually hired by the client as they were very
impressedwiththe finalmediaproducttheysubmitted.Inaddition,asI am onlya small freelancer within the creative
media industries I seriously doubt at this stage I will be hired under this form of brief, but I confidently believe if I
continue to submit industry standard work my career will soon progress into working under this form of brief with
multiple other production companies.
Competition Brief
This particular production brief is predominantly conducted when a client distributes a brief which includes ce rtain
legal and ethical issues for all of the production companies who choose to participate with in this competition.
However,inordertoparticipate theymustconducta specificmediaproductwhich followsthe guidelines on the brief
so itis eligible tocomplete. Therefore,itisknownthatmultiple corporationsplace theirtalent,outliningtheirethoson
the big screen to possibly win. In addition, a competition brief can also be referred to as a free competition as some
filmfestivalsforexample allowcompaniestosubmittheirproductsforfree. Furthermore,thisbrief is also very similar
inreference toa tenderbrief because withatenderbrief production companies cansubmittheirproposal forfree and
they also all compete to be offered the job or win a particular prize therefore, they share multiple similarities. Also
anothersimilaraspectisthat they are all given a set brief which they must stick to in order to compete or be offered
the job. Despite these facts,withthe competition brief some film producers like to go against certain guidelines and
ethical issues astheywantto gaina specificaudience response whether it be a preferred, negotiated or oppositional
(receptiontheory).Inaddition,bythe endof the competition when all companies have finished their product before
the deadline the clientwill then select a winner based on multiple different aspects such as; the characters, settings
and narrative. Furthermore, an advantage of this brief for the client is that they only have to pay one production
companywhocame firstinthe competition. Due tothisfact,the companieswill alsothrive ata sufficient pace so they

13. DeclanTyldesley
a much more substantial chance of winning the competition and the prize. Another advantage is that the production
companywhowon mightbe turnedto forfuture workdue to the impressive productwhichtheycreate forthe client’s
competition brief. In contrast, a disadvantage of this brief is that it could be a waste of time and resources for the
production company if they do not win the competition. Also very similar towards the tender brief again if a
production company loses the competition they might feel lost to compete or participate again as they were so let
downby the competitiontheylostwhichwasconductedbythe client. Forexample, anexampleof a competition brief
isa filmfestival withinthe UKthat isfree toentertherefore;Ibelieve thiscould help me substantially as a freelancer.
Communication
Furthermore,underthisparticularformof brief,the communicationor negotiation is very lacking between the client
and productioncompany,thisisbecause the clientdistributedabrief whichincludesall of the of the guidelines which
the productioncompaniesthatcomplete needtofollow inordertocomplete withinthe competition. In addition, due
to these facts,as I am a freelancer Iwill needtothoroughlycommunicatewitheveryonethatwill be involved with my
short film project for the film festival. For example, I will need to communicate with people I could hire filming
equipment off which I could use to substantially appeal to my target audience and adhere to the film conventions. I
will also need to start talking to specific actors and actresses which I think will portray my characters in the correct
manor. Due to these factors, I will also have to arrange particular filming dates and times because if I need to film a
sunset moment I will have to check weather forecasts and also when my actors and camera crew are free so we can
filmat an effective speedwithinthe correcttime gap. Toconclude, Ithoroughlybelieve if Icommunicate withmy crew
effectively I should be able to create a professional final media product.
Time Management
Additionally,inreference tothe time management aspectIwill alsouse the two-time management skills which I have
statedmultiple timesabove whichare a production scheduleanddairy. Iwill alsoadvise thesetwoaspects to multiple
differentproductioncompanies workingunderthisformof brief aswiththese two-time managements they should be
able to effectivelymanage theirtime therefore;allowingthemtomeetthe deadlinesetbythe client. In addition, with
these particulartime managementskills Iwill alsohave toupdate thembothweeklysoIcan almostensure that I don’t
leave anytaskaspectsbehind. Asstatedbefore Iwill alsohave to schedule particularfilming dates so I can also collect
all of the filmfootage Ineed inorderto complete myshortfilm whichIwill submittowardsafilmfestival competition.
Furthermore,mymaininsurance withmytime managementskillsistomake sure Imeetthe deadline set by the client
because if Ido not meetthe deadline Iwillbe unable tosubmitmywork therefore; losing the opportunity of possibly
winning and it also would have been a waste of time, effort and money as I lost the opportunity to compete. To
conclude,Ibelieveif Iwasto stickto my time managementskills Ishouldhave noproblemwith submitting my film on
time.
Technical Skills
In contrast,as statedmultiple timesbefore Ithoroughly believethatIwill applyparticulartechnical skills which appeal
to my demographictargetaudience andadhere tocertainfilmconventionssuchas the thriller film genre. In addition,
if I was to submita thrillershortfilmintoaUK filmfestival Iwill more thanlikelyuse fast cinematography movements
which substantially appeal to my target audience. I will also probably follow a stereotypical classic English
drama/thrillerfilmwhichissetin quite arural area. However, by using this particular technical skill I will also have to
be careful that it doesn’t offend certain demographic profiles heavily despite this, within the 21st
century film
producers tend to look for a certain audience response off a film therefore, I might try and follow this same skill. In
addition,Iwill alsolookintothe opportunityof shootingmyfilmwith higherendcamerasso the film is in much better
quality which might appeal to a certain audience. Also within most thriller films these days they tend to use CUS’s
whichportray characters’ emotions effectivelytherefore;within my short film I will once again execute this technical
skill. Due to these facts, in order to give my film a better chance of winning the film festival I will take to particular
editingsoftware’swhichIcancolourcorrect my footage onto make my film more intense and dark which will adhere

14. DeclanTyldesley
to the thrillerfilmgenre conventions.Inconclusion,Ithoroughlybelieve if Iwasto effectivelyapplyall of these simple
but effective technical skills to my media product, it will have a much better chance or opportunity of placing high
within the film festival.
Career Progression
Finally,inreference tocareerprogression,Ibelieve asafreelancerif Iimpresscertainclientsoractors whohave visited
the filmfestival,Ishouldhave agreat careerprogressionasI managed to impress multiple different people who may
have large mediaconnectionswithinthe creativemediaindustries. Inaddition,due tothese factorsItherefore believe
a competitionbrief isawayto geta footinthe industrybecause if myfilm performs well I will take one step closer to
achieving my career aspiration which is a film producer and screenwriter.
Examples of Different Types of Production Briefs
Furthermore, forthe nextaspectof this assignmentIamgoingto explainthree differentexamplesof productionbriefs
therefore;bythe endof thisaspectI shouldbe able toknow how each brief is advertised and executed thoroughly by
the clients and production companies as well as freelancers. In addition, please look below to view all three of my
examples of production briefs which I have displayed.
Competition Brief Example
Additionally, aclientwhooperatesunder a competition brief is Barnes Film Festival. In addition, their film festival is
alsotaking place between September 2nd
and 4th
2016. This festival on the other hand is not like many as the festival
will showcase youngfilmmakingtalentfromschools,colleges and universities across the entire United Kingdom. Due
to these facts, onlyfilmmakersunderthe age of 25 are able to submittheirfilms.Alsounder the festival they are split
intodifferentage categoriessothe filmfestival is fair for everyone that is competing. Everyone who is also willing to
compete will need to pay ten pounds so their film can be shown on screen and also have a chance of winning. In
contrast, the client Barnes Film Festival is also a non-profit organization and all of the money, will go to Barnes
CommunityAssociationsoitcan thenbe distributed amongst a number of local charities. This particular client is also
sponsoredbyOlympicStudiosandSennheiserand both of these sponsorships actually surround the audio and sound
aspects of cinema. In addition, the non-profit client is also partnered with, BFI Film Forever, WWT London Wetland
Centre,FilmDebate,Soundcheque,andBarnesFilmAcademy. Alsothe winnersof the filmfestival will be screened at
BFI inLondon. The clientalsooffersprizesof highvalue filmequipment,soundequipment,editingsoftware,and much
more. As opposed, the ages are split into three different categories which are ages; twelve and under, thirteen to
seventeenandeighteentotwenty-five.Forexample, as I am a freelancer within the 18 to 25 category I have to either
submit a short film, animation or documentary. On the other hand, the competition will also be judged within the
three differentcategorieswhichare ashort film,animation and documentary. They also expect the media product to
be around 5 to 25 minutes’inlength,anditcan alsofollow any genre. There must also be an environmental message
encodedwithinyourfilm,anymusicorsoundeffectsmusthave a relevant license for use. Every actor must also have
an understandingof the purpose of the film, and they must also give the director of the film their full consent so the
filmcan be screenedinthe film festival. All filming roles must also be on the form, and there must also be a director
statedon the form. Finally,if I had any financial support or sponsorship this must also be stated on the form. Also, in
reference tothe deadline(timescale)whichthe mediaproductneedstobe submitted is the 31st
of July, 2016. In order
to enterthe competition,the freelancers will also have to submit their film via the internet so they can follow a few
simple steps.
In contrast,withall of these different media products being submitted, the client expectantly would also want each
individualmediaproducttomeetan intended demographic target audience. However, on their film festival website
theydo notstate thattheywant to meetanyspecifictargetaudience.Despitethisfact,Iwouldguessthat they’ll want
them to meet the needs of the demographics in London as that is where it is hosted. In addition, as they also allow
their contenders to follow any form of genre for example within their short film, they would more than likely also

15. DeclanTyldesley
expectthemtomeetthe needsof theirintended target audience. For example, if I was to submit a thriller short film
whichstars a young,paranoidandlostteenage boyIwouldexpectmyfilmtomeet the needs of the lower social class
profilesastheymightbe able torelate withthat particular character therefore, making them realize the true matters
of life.Due tothisfact,my film wouldhave therefore,encodeda strong,powerful andslightlyenvironmental semiotic
message withinthe text. Inreference,tothe fifthpointIsuppose thatthe BarnesFilmFestival would want the people
competingtospecificallyshowaparticularethical issue asthe filmfestivalitself wants to change the way people look
at thingsso theycan start to getinvolvedandmake thisworldabetterplace. Forexample,afilmwhichwassubmitted
to thisfestival in2014 butalsowasn’tcompetingwasa filmnamed Virunga (Einsiedel, 2014) and within this film they
clearly state a lot of legal and ethical issues which might offend certain demographics, as they showed the truth on
what was happening in countries like to this to both the public and wildlife. In addition, I also think the director
screenedthisfilmhere forpleasure ashe wantedtogive the freelancersaninsightto what they could achieve. Due to
these contributing factors, the film producers on the other hand wanted to gain a particular audience response
(receptiontheory)sotheycanvisuallyshowthe demographical publicwithinLondonhow easyandpeaceful theirlives
are incomparisonto the oneswho live in Gomo which seems to be very corrupt city. Finally, under this form of brief
and the guidelinesstatedbythe clientIamrestrictedfromquite a few aspects therefore, I have to work with specific
constraints. For example, some constraints which I have to work with are the length of the media product as well as
the format.I have to work withinthese because the clientstatedthe mediaproducthastohave a length between 5 to
20 minutes andI alsohave to workwitha particularformat as the clientalsostated within the guidelines that I had to
encode anenvironmentalmessagewithinmyfilm.Toconclude,Ithoroughlybelieve that this example has given me a
betterknowledge onthe competition brief therefore, now I will be able to confidently submit a film to a festival as I
know how and why to follow the guidelines stated by the client.
Formal Brief Example
A client who decided to operate under this form of brief was the Salford Royal NHS Foundation. In addition, this
particularcompanyaimsto be the safestorganizationwithinthe NHS;theyaim to do this by providing safe, clean and
personal care to everyindividual patient. Theyare alsoan integratedproviderof hospital,communityandprimarycare
services as well as including particular higher education services. They have a team of 6,000 members of staff which
provide local servicestothe Cityof Salfordand specialist services to Greater Manchester and beyond. They also have
an excellenttrackrecord;whichhasthe highestconsistentratingforservice quality;it also has one of the highest sets
of patientandstaff satisfactionscores. The hospital site has also been majorly developed and it now has a new main
entrance whichopenedinJune,2011 inthe newHope building. They have now also installed a new video wall in the
mainentrance and itplayskeymessages on a loop of seven days a week. The key messages state; make sure you get
the right treatment at the right place by following this guide, it will help you identify when you carry out self-care,
whenyouvisitprofessional healthserviceslike yourlocal pharmacy,the firstthree partswill individuallypromote each
categoryand part D will promote whatis‘forhospital andnotfor hospital’. Furthermore,the clientalsorequires ahigh
quality four-partfilmwhichhasencodedasemioticmessage whichwillhelppromote the keymessages from the Right
TreatmentRightPlace campaign. Inaddition,withinthe fourdifferent parts of the film they must state the; self-care,
health professionals, accident and emergency and also content which is for hospital and what not for hospital so
people don’tgetconfused. Forexample,anaspectwhichtheycouldinclude intheirfour-part film is a banner which is
displayed outside the NHS which dictates ‘For Hospital and Not for Hospital’. Due to these facts, I therefore believe
that if theyinclude thisaspectitwill substantiallyappealtowardstheirdemographicaltarget audience. The client also
statesthat the mediaproductwill be playedonthe videowall withinthe mainentrance of Hope Hospital;itwillalsobe
played on a loop, with no sound. In reference, to the final deadline for this media product, the members who were
chosen to create the product had to distribute the product by the 8th
of June, 2012 and anything submitted after will
not be considered for use.
In contrast, as many otherclientsthe Royal NHSFoundationTrust expectthe productioncompanywhichtheyputtheir
trust into,tomeetthe needs andexpectations of a particular demographical target audience. In addition, as the NHS
FoundationTrust takescare of hundredsof patients a day therefore, I believe they would want to meet the needs of
everysingle demographicprofilewhichvisitsthe Salford Royal Hospital (Hope building). However, in order to do this,

16. DeclanTyldesley
theywill needtoapplyparticulartechnical skills whichappeal to avarietyof demographictargetaudience profiles. For
example,inordertomeettheirdemographical targetaudience’sneedstheywillneedtomake the surgical information
providedaloteasiertounderstandbecause if all of itwas interminologythe audience will lose interest. In reference
to the coloursthe NHS the productioncompanyneedstouse colourswithinthe NHSpalette.Inaddition,the mainNHS
colours are blue and white therefore; due to this fact the production company will have to use these as the formal
brief isgenerallyverystrict. Furthermore,from my research I can tell that there are no legal and ethical issues stated
which the production company needs to avoid in order to, distribute their media product towards the Royal NHS
FoundationTrust. Inaddition, despite thisfact,Iwouldsuppose thatthe NHSwouldnotwantthe production company
to offendparticularaudience profilesorelse they will file complaints and become disinterested within the four-part
filmwhichisplayedatthe mainentrance. Alsowiththisparticularformof brief I or the production company will have
to workwithspecificconstraints regardingthe budget,the lengthof the product and the format. For example, if I was
to create this product for the NHS I would have to create a graphic animation which follows the guidelines stated by
the client. I would also have to meet the deadline which was set on the 8th
of June, 2012. To conclude, I believe if I
followall of these constraintsandguidelinesI would be able to produce and create a thorough media product for the
Royal NHS Foundation Trust.
Negotiated Brief Example
Furthermore,aclient who once again decided to operate under this particular brief was the Salford NHS Foundation
Trust. Thiscompanyaimsto be the safest organization inthe NHSby providing safe, clean, and personal care to every
patient which visits the Salford Royal Hospital for treatment. They are also an integrated provider of hospital,
community and primary care services as well as including particular higher education services. They have a team of
6,000 membersof staff whichprovide local servicestothe Cityof SalfordandspecialistservicestoGreaterManchester
and beyond.Theyalsohave anexcellenttrackrecord;whichhasthe highestconsistentratingforservice quality;italso
has one of the highestsetsof patientandstaff satisfaction scores. The hospital site has also been majorly developed
and it now has a new main entrance which opened in June, 2011 in the new Hope building. They have now also
installed a new video wall in the main entrance and it plays key messages on a loop of seven days a week. Also
requiredsupporttime withthe client will need to be agreed in advance (before the production phases). In addition,
the client expects the production company to create and deliver a high quality one-piece film which has to connote
that the SalfordRoyal NHSFoundationTrustare proudto be in Salford. The film must also influence other social class
demographics to view Salford in a different light as it is not portrayed as the best placed in the world. The company
alsostate that they are proud to have a new modern building, which is a new civic building therefore, they want the
productioncompanytoshowthe publicthatthere isso muchto see in Salford. The inspiration of the film should also
be taken travel and tourismadvertisementswhichpromoteIrelandandYorkshire. In addition, they also state that the
photography has been commissioned and they want to see this photography within the treatment of the film.
However,the treatmentalsostatesthatall recommendationswill be considered but the trust photography will need
to be encoded. The filmshouldalsobe vibrantandexciting and most definitely not dull slide show with some beauty
spotsdisplayed. Thisfilmwillalsoplayonthe videowall withinthe mainentrance of the hospital (Hope building), the
film will also be played on a loop with no audio. It is also anticipated that the film will be 90 to 120 seconds long
therefore;withinthisshortamountof time the production company will need to captivate the audience. In addition,
the deadline forthe productwasthe Fridaythe 8th
of June,2012 therefore;anyfilmssubmittedafter this date will not
be considered.
In contrast, as alwaysthisparticularclientwill also intend to reach a specific demographic target audience. I believe,
that the SalfordRoyal NHSFoundationTrustwouldwant to reach demographics within and outside of Salford as they
want the film to portray Salford as a very bright and happy place. Therefore, if the media product is successful and a
demographic outside of Salford watched this video I thoroughly believe that they will be intrigued to visit certain
aspectswithinSalford. Inaddition, the clientwill alsoexpect the film to appeal to the majority of patients which visit
the SalfordRoyal Hospital withinthe Hope building. Furthermore,withinthe high quality film which will be delivered
towardstheirclientwill alsohave avoidspecificandcertainlegal andethical issues. For example, I thoroughly believe
that the clientwill notwantthe filmwhichwas submitted to offend any demographic social class profiles who live in

17. DeclanTyldesley
Salfordor outside of Salfordbecause if theirfilmoffendsspecificdemographicstheywillnotbe captivatedorintrigued
by the filmwhichisona loopin the Hope hospital building. Inaddition,anaspectwhichthe productioncompanycould
use to helpthemselvesisthe keymessageswhichwere statedonthe brief distributedbythe client. The key messages
which were stated by the Salford Royal NHS Foundation Trust were; Salford NHS Foundation Trust is proud to be in
Salfordand didyou knowall these placesare inSalford(state anddisplay keylandmarks).Bydoingthis they should be
able to captivate andintrigue theirdemographicsintovisitingcertainkeymarkswithinSalford. Alsoasa freelancer, if I
was to create thisproductI will have toworkwithinspecificregulatory constraints.For example, I will definitely have
to workwithinthe time managementsaspecteffectivelyasIwouldhave onlybeensetatotal amount of three months
to complete and deliver the media product. I will also have to work under the length of product aspect as the client
statedthat the producthas to be around90 to 120 secondslongtherefore;Ibelieve if myproductisn’t withinthistime
boundary it will not be displayed on a loop within the Hope building as it is too long or short. In addition, I will also
have to work under the format constraint. In my opinion, I think I will use a digital film format to play on a loop as I
think I could effectively display some to key landmarks within Salford. I also intend to encode particular forms of
colour’swhichrelate tothe NHS palette therefore;allowingpeopleto notice that this was a product submitted by the
Salford Royal NHS Foundation Trust.
In my overall conclusion, I thoroughly believe that these particular three examples have given me a more thorough
understandingonhowclientscommunicate withproductioncompaniesthrough forms of different briefs. This on the
otherhand, has therefore givenme the preparationtowhat to expect when I am offered a job by a client. Due to this
fact, I will nowbe able to workmore efficientlyandeffectively withmyclient so I can produce a professional and high
quality final media product.