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Supporting food safety, security and a sustainable dairy food chain
January 2014 — SmartAgri announced the release of iBo™" (1), its patented animal location-motiontracking technology(2) developed by a European collaboration of ICT-Engineering teams, and an
associated cloud service that supports automated management for dairy cows —the first of its kind in
the global dairy industry (3). The new product and service will be made available to selected producers
across Europe and North America.
With iBo™ which could best be described as a modern version of the traditional cow bell, where
producers know where their cows are at all times, the same sensing technologies developed for use
in mobile phones are incorporated into a tag worn on the cows collar, which automatically identifies,
locates, measures and records the animals movements and temperature changes. This animal data,
to include sensory data from the animals environment is collected in the cloud and presented as a
graphic on a website that reports on the location and trends in the animals activities and its’
environment that is easy to understand at a glance, facilitating management of the animals health and
enabling applications to support the animals lives and our demands for safe, quality food produced in
an environmentally friendly way.
iBo™ in use
Background
Given the global shifts in modern dairying, where there are fewer producers to manage increasing
herd sizes it is becoming increasingly difficult as the herd grows for the farmer to individually monitor
each animal’s behaviour and health. In response SmartAgri has patented and developed the iBo™
system and cloud based service to support the monitoring of dairy cows.
Service features
1. Continuous identification, location and health monitoring of cows in a herd
The iBo™ tag automatically locates precisely where a cow is, its activity, interaction with other cows,
and changes that are also linked to information about its environment. The data measured and
recorded by the iBo™ tag are automatically uploaded to the cloud using the dairyCa communication
system whenever the tag is in range of the receivers or a farmer holds a smartphone near the animal.
Once online, the data is presented graphically on a custom website that makes trends in the cows’
activities easy to understand at a glance. The system is based on an open platform that enables
producers to manually add or integrate additional information, such as milk production, food typevolume, animal weight or condition score using key features on the website. This helps managers get
a stronger sense of their animals’ health, production profile and welfare, while enabling real time
communication with the animals in a herd.
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SmartAgri"Cloud"
Producer"&""
Smart"Food"Chain"tools"
""PC"terminal"
""dairyCa"farm"communication"
2. The dairy industry's first identification, location and tracking system specifically adapted for
dairy animals
The iBo™ tag uses a precision tracking system that identifies and tracks an animal in three
dimensions with sensors that provide animal identification/ position/ direction/ movement rate in
combination with environmental/ visual sensors in the iBo™ receivers that detect environmental
changes in green-house gas emissions, temperature and light. Automated inference technology is
used to identify, locate and track an animal, resulting in the dairy industry's first automated tracking
system fully adapted for dairy animals and their production environment. This, results in a highly
accurate measurement of an animals’ location and activity, linked to its environment and measured
automatically.
1. iBo™ tag: radio-sensory identifier and precision tracking
2. Communications: (dairyCa protocol-animal centric UWB pulse/low
power Wifi)
3. Battery life: Approx. 7 years (internal SmartAgri data)
4. Dimensions: 30mm x 20mm
5. Weight: Approx. 100 g (incl. battery); standard neckband
6. Internal data-logging capacity: 14 day
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What data is captured, and how it is used
Data type
Usage
Capture method
Conveniently identify and know where an animal
is at all times.
Precision location,
activity, directional
movements and
temperature
changes
iBo™ tag automatically
Checking cow activity level (feeding, drinking,
and at milking time entrylying, milking and interaction with other animals)
exit for cows on pasture.
in cow barn with alerts for oestrous detection,
lameness, abnormal profiles & disease detection.
Checking cows/herd stress level and ensuring a
comfortable environment for the cow.
Checking cow identification, location, current
status and profile supporting animal control and
herd management routines
Temperature, light
Checking cow/herd environment/zone
Checking cow automated mobility profile
Animal surveillance
Generating an identification record of animals in
the herd.
Milk production
Feed type and
volume
Benchmarking changes in animals-herd
health/production patterns
Veterinary records
Medicines/animal health status
Breeding records
Benchmarking genotype/behavioural changes
Diary and photos
Generating an identification record of animals in
the herd with daily management routines,
automated identification and visual surveillance
of animals
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iBo™ receivers in
milking zone/welfare
areas automatically
every hour or as
required.
iBo™ receivers at milking
entry-exit linked to
precision tracking
Open integration to
production, feeding,
veterinary, breeding
records on dedicated
website.
On-farm systems
integrationmilking/feeding/gate
control
Video camera integrated
to iBo™ receivers
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Service interface
Website for smartphones
Website for personal computers (Windows)
Data measured by the iBo™ tag and receivers are collected in the cloud, which provides unified
management of identification, location, productive, health for each animal and environmental data. In
the future, this will facilitate sharing information with veterinarians and research institutions.
In addition, SmartAgri plans to launch a joint study on animal behaviour and health in 2014 in
cooperation with key partners across the dairy food chain and veterinary research teams on food
safety and security. SmartAgri anticipates expanded features and services as a result of these
efforts.
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Pricing and Availability
Pricing and Availability (4)
Product name
Price
Availability
Open pricing
TBA
iBo™ tag
iBo™ receiver
A usage fee for one year of cloud service is included with the sale price of iBo™.
Sales target
50,000 customer accounts by fiscal 2020 (5), (6)
How to Purchase
The iBo™ tag/receivers will be available online (www.ibo-dairystore.com) and also sold through
authorised dairy equipment dealerships and Farm security surveillance distributors.
Dairy Producer apps will be available for download @ www.ibo-dairystore.com
Food and supply chain tools will be available for download under license @ www.ibo-dairystore.com
Glossary and Notes
1 iBo™Name: The name uses the colloquial word for cow or intelligent cow and is trademarked.
2 iBo™ Patented Automated monitoring technology: Invention relates to animal monitoring method
and system based on real time radio location systems (passive/active) enabling precision animal
identification and location in combination with biometric, environmental, digitised surveillance data
and inferring based on sensor readings, animal status, profile and interaction with other animals,
systems, objects or people on farm with a range of application nodes.
Patent Family Priority date; March 2007; Animal Monitoring systems and methods; GB2480391B
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3 iBo™ Cloud service: Found to be first in the industry according to SmartAgri internal research, as
of May 1 2013 and to automatically capture, measure and record identification, location, tracking data
per animal and environment data.
4 iBo™ Automatically measures and records: Intended for dairy cows (standard neck collars).
5 iBo™ Dairy market :
Key$Regional$Markets$2013
EU#27
US
Can
Australia
New#Zealand
Totals
Source
Eurostat
USDA
Canadian#Dairy#Commision
Dairy#Australia
LIC/DairyNZ
Cows$'000
###########22,877#
#############
8,350
################
960
#############
1,600
#############
4,600
###########
33,787
Producers
######################
985,538
#########################
64,000
#########################
12,500
###########################
6,770
11,798
###################
1,080,606
6 iBo™"The next generation of animal centric monitoring and food chain services:
Current products marketed to dairy producers are single functional based on activity/pedometer
technology.
The SmartAgri approach is based on animal centric systems, utilising radio precision identifier,
location and sensory systems with enabling technologies and application services for the food supplyretail chain with respect to management efficiency, animal traceability, breeding, genomics, welfare,
veterinary-animal health, production control-forecasting, early disease detection, food safety, security
and environment.
About SmartAgri
SmartAgri is a leading provider of information and communication technology (ICT) systems and
cloud-based data services to the global agri-food sector. We use our collaborative experience in
animal, veterinary science and the power of ICT to shape the future of how our food and drink is
produced and how it is delivered, based on sustainable and safe agriculture. As an entire industry
retools to become more animal and environmentally friendly, we aim to support improvements in the
healthfulness and safety of our food supply.
Let’s get together
Interested to learn how we can help your dairy farm or how we might partner collaborative efforts to
support a sustainable, safe dairy food supply chain, then, it would be great to hear from you.
SmartAgri Contact
Declan O’Hare
d.ohare@faire-solutions.com
Mobile: 07712589577
www.faire-solutions.com
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