Networking purposefully is absolutely the most effective job search technique to source a new position in today's market. Personal relationships are the best, if not the only way to access unadvertised, new career opportunities. Connections confer contacts, credibility and reliability. Networking is a two-way relationship, not a transaction. Be generous always and polite without exception to establish and promote a positive reputation. Rely on your network to actively seek your help and recruit you as well as to identify situations where you want to volunteer and be part of the team. Best way to stay top of mind is to focus on a well-defined niche market where you can differentiate yourself from similar talent, distinguish yourself as the go-to first choice expert and finely focus how you communicate your value to those who can best appreciate, understand and like you. Better to be a big fish in a small pond. Emphasize quality over quantity. Always stay on the radar using Polite Persistent Pings to share worthy, remarkable, memorable content. Every job is temporary. Your network is like career insurance. Traditionally, you could move up the corporate ladder and could count on an employer to reward performance.and achieve success. Nowadays, their is no loyalty or expectations that there might be a 25 yr career at one company. Everyone has to actively manage their career development to make personal progress- connections at a current employer are short term. You must maintain and deepen relationships during a career lifetime and then rely on each other to access future new job leads.Please contact DebraFeldman@JobWhiz.com with suggestions and any questions. Especially appreciate relevant graphics and topical articles.
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How to Make This Your Last Search for an Executive Job: Network Purposefully (tm)
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HIDDEN JOB MARKET SECRETS
Network Purposefully™
How to Job Search Successfully in the
Connections Economy
Debra Feldman
JobWhiz, Executive Talent Agent
All Rights Reserved, Debra Feldman 2013
2. Debra Feldman, JobWhiz
Executive Talent Agent
Started JobWhiz in 2000 – very selective and discreet
Senior executives in all roles and every industry
Building relationships to source next offer and develop
lifetime “career insurance”
100% loyalty always to candidates - confidential campaigns
No more cold calls-personally makes live introductions,
promotes clients and schedules initial meetings
Specializes in career, role or industry changers, re-entry,
confidential search & anyone who is not a “perfect
candidate”
All Rights Reserved, Debra Feldman 2013 2
4. New Job Search Paradigm
Your Reputation
Precedes You
Searchable
Visible
Accessible
Available
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5. There is no job security. Your skills are portable.
5
Modern Job Market
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6. Bye Bye Up the Corporate Ladder
Historical Route Modern Pathway
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7. Establish New and Sustain Existing Relationships
during Career Highs, Middles and Lows
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8. Your Network Is Like Career Insurance
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9. Stay Top of Mind
Network Purposefully
It’s not just what you know or who you know, but who with
hiring authority knows you, appreciates your value, likes you
and remembers to contact you.
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10. Dig Your Well Early and Often
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Don’t Limit Networking to People You
Already Know and Their Connections;
Develop New Contacts to Expand Your
Career Opportunities
12. Get Invited or Volunteer Help
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13. Network Purposefully ™
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Unearth New Opportunities in the
Hidden Job Market
14. Do Companies Hide Openings from Candidates?
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15. What Is the Hidden Job Market?
Unadvertised openings
Pending changes
Opportunistic organizational
restructurings
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17. Develop Your Network Purposefully
Identify Strategy and Positioning
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It’s All about the Niche
• Define your potential value
contribution: Your unique
expertise, be remarkable,
memorable, distinguish
yourself from the competition.
• Actively, continuously promote
to those who can appreciate
you. Be visible, available and
accessible to decision makers in
person/virtually.
All Rights Reserved, Debra Feldman 2013
21. Anticipate, Diagnose and Eliminate
Roadblocks
(or Mitigate their Negative Effects)
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22. Sample Target Contacts
Hiring decision-makers|employees at target
companies|their confidants
Industry thought leaders and authors
Academics, experts and prominent figures
Networking sources and referral hubs
Colleagues, advisors, consultants, vendors, customers, etc.
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23. Your Work IS Your Resume
Dynamic, Current Record of
Achievements, Ideas and Affiliations
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Polite, persistent pings …
Continually demonstrate
remarkable expertise,
promote trustworthiness,
cultivate new contacts, attract
and engage connections.
CREATE VIRTUAL PRESENCE
PROMOTE EXPERTISE
ATTRACT CONNECTIONS
ESTABLISH RELATIONSHIPS
All Rights Reserved, Debra Feldman 2013
24. Network Purposefully:
Target Your Connections
Who Can You Help?
Who Needs You?
Who’ll Appreciate You?
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Insantity ( einstein) doing same thing over and over again and expecting diff results. Many job seekers fit this definition believing that THIS time it will be different
It’s not just what you do or the skills you have but HOW you get results that’s the key takeaway you want others to remember about YOU.
Gatekeepers- human interferenceElectronic barriers- ATS algorithms always changingWho if anyone received it? Did they review it? Did they take action or toss it?Deluged, won’t see every submission- how to stand out and be noticed, how to get attention?
Pursue activities to further enhance your credibility, increase your visibility and keep you top of mind. First thing is they google your name- this is first impressionRelationships not just job search networking Be generous – seek out and volunteer to help“Show me, don’t tell me” philosophyPublish, promote & present to establish trustDon’t just attend - Be an organizerInvite, Share, Connect - info, referrals, resources, recommendationsAlways follow through on your word
Every job is temporary. You must navigate your own career and not rely on a company to take care of you. Plan and manage your career development. Don’t leave it to luck or chance.
Good relationships depend on a solid reputation. Word of mouth or networking is the very best job searchmethod.Networking is not just for job hunting- connectadvise, mentor, help, refer, recommend
Two way relationship- open doors for each other through out career not just when you see each other every day, They are your inner circle, they are your references from diff positions- social, professional
NETWORK PURPOSEFULLY --Ratherthan evaluating your current connections and figuring out how your current contacts can help you access job leads, instead switch your emphasis to attracting opportunities that you want by getting the attention of those decision makers which means engineering a new network to access job leads where you don’t already have inside connections. This vastly expands your ability to contact prospective employers and networking contacts . IF you only rely on those you already know and who know you , then you restrict your access. By expanding your connections beyond who you already know and who knows you, you increase access to leads. k
Meaningful conversations unearth opportunities, spark projects , initiate ideas, grow concepts, add momentum, create excitement, develop support, etc.If you are communicating the right message to the right contacts, then You will make measurable progress. By N. P. contacts seek you out so you don’t always have to be searching for your next role and by keeping in touch and knowing what is going on, you can tap into an opportunity that is attractive and be amg the first to contribute and develop a stronger relationship
Face it. Employers have no incentive to keep a need secret if they want it resolved. What they may want to avoid is being deluged with inquiries from unqualified candidates. In order to obtain a pool of better fit, and trustworthy prospects, they rely on their own employees and friends to recommend resources. If a job is advertised, the new hire may already be designated and ad is just a formality. If the job is posted, it may be just to collect resumes and test the market, If the job is published, it probably already has a list of potential candidates that were referred internally. If a job is still open, it may be impossible to fill or a phantom, permanent listing. The best jobs are not publicized and are known first to the inner circle who then have a competitive advantage-
Examples- haven’t had time to write up post, haven’t dealt with administrative red tape so only wom so far, too soon, doesn’t want to go thru formalitiesEg a relocation, leave of absence, retirement, etcCreate a new position, reassign responsibilities, m and a activities
NP BENEFITSImmediate fit for budgeted roleInternal referral – more contactsExternal introduction – more leadsStay in touch-deepen the relationshipAdd to “career insurance” networkAccess early leads and first referralsNow let’s look at how to develop a network purposefully
First: get focusedTrying to be something for everyone, means being nothing to anyone.You must have an effective job search marketing plan, 85% or more of success depends on the right strategy. Can only execute a successful job search if it is based on the right go to strategy- defining the candidate’s value and correctly identifying which employers and then connecting with the appropriate hiring decision makers able to appreciate the candidates potential contribution. Be sure to demonstrate how you produce more revenues, generate higher profits, lower costs and or improve processes in quantifiable terms. Emphasize networking not contacting recruiters or sending resumesWho needs your talent, knowledge and skills- job searching is a marketing project. You are the product characterized by what you do, what you know, how you get things done and the market is individuals that will not be threatened, can appreciate you, need youYou can’t find the golden opportunity unless you know where (industry sector, criteria for choosing employers, describe characteristics of ideal opportunity, and how to look- job search methods which are effective in this market segment, address their needs and eliminate their risk and concerns
Better to be big fish in small pond, better to get 100% of every matching opportunity than a small % of a large number of poor matches. Employers want to hire experts, -perceived as lower risk, safer hire, more likely to fit in and produce results w/o learning curveNICHE: specific, well defined segment of employer possibilities. Niche is created by describing its needs, wants and requirements that the candidate can meet or satisfy Idea of a niche is to be a big fish in a small pond.
The Oz characters are a fantastic example. When you see each one you think of what they need: a brain, a heart, courage, to go home to Kansas. That’s their personal brand!! It’s what they are known for and how ppl remember them.Be the go-to first choice expert ( ideally in a niche market)
Start off on the right foot headed on the right path. More efficient and more effective. Less time and less effort. SWOT-Be prepared. Avoid surprises, getting caught off guard, don’t go down a dead end or chase leads that won’t go anywhere. Not just penetrating corp gatekeepers, but also identifying what might threaten your js progress and take appropriate actions to remove or lessen neg impact, by mitigating effect. EG. Take the elephant out of room at the beginning. Okay now we have a focus and we know what we need to communicate and what might trip us up or how to get around threats to js progress. So who are our target contacts?
We have described our value contribution and need to deliver our message to those who can appreciate us- hiring mgrs and those the hiring mgrs trust to refer reliable talent. Research online, thru conversations, reference librarian, who are the best contacts – do you know them, do you know anyone who knows them, how are you going to get their attention?
Put your plan into action- make connections, polite persistent pings to stay top of mind, be available, accessible, visible and reliable online and in real life. Don’t stop when you start a new job because every job is temporary, You must continually add to the investment you made in creating your network so that you don’t have to start from scratch and so you are always connected to the Hidden Job Market. Your online persona – show don’t tell Platforms: LI, FB, Twitter, Blog, Website, YouTubeDynamic, perpetual record is better than a resume snapshot just showing your rev chronojob graveyard.Target contacts: industry leaders, company insiders, business partners, etc.Observe first then interact 1-on-1/groupShare and attract connections: promote expertise, volunteer information, offer helpBe searchable/accessible Be visible/availableMove offline to deepen connectionsWho are you, what do you do, how do you get results, where is yr expertise
Benefits:Attracthiring authorities & their trusted advisorsDevelop meaningful business relationshipsIncrease your reputation/visibility/market valueCommand attention from those looking for your skills, background, expertise, talent Be on the inside track among the first to be aware of desirable new challengesCompete more effectively in today’s job marketBe recommended/invited for new opportunities