Presentation to business owners on using Facebook and Linkedin for businesses. Covers Facebook Pages, Groups, Places, Deals, and Linkedin Answers, Company Profiles, optimizing profiles, and Groups.

1. Facebook and Linkedin for Business Presented by Debra Askanase, Community Organizer 2.0 December 2, 2010

2. About the presenter Bring strategy into social media: Social Strategy Director, Chief Conversation Officer Experience:Former executive director, business consultant & more BA,Emory University MBA, Bar Ilan University

3. Social media moves business goals

4. Social media influences action

5. The potential of social media marketing http://www.emarketer.com/Article.aspx?R=1007538

6. Rise of brand affiliation within a social network Wave 5 study by Universal McCann: http://www.umww.com/global/knowledge/view?Id=128

7. Wave 5 study by Universal McCann: http://www.umww.com/global/knowledge/view?Id=128

9. The social media funnel

10. Facebook facts Nov 2010: 500 MILLION users 10% of all internet traffic Much of FB search is internal to Facebook US visitors spend an average of 7 hours a month on Facebook http://www.flickr.com/photos/14994959@N04/3626975203/

11. It is not a question of why, but WHEN

12. Features @messages, events, video tagging, photo tagging, custom tabs, private groups, open groups, games and apps, causes, calls to action, community, insights, Places, Deals, events

13. Facebook – personal profiles http://www.flickr.com/photos/15507194@N00/3376955055/

15. You can join groups, Pages cannot

16. You can participate in groups, Pages cannot

17. You can talk more about yourselfIt’s less work than two: personal and professional But: 5,000 friend limit, no customization

18. Personal page best practices Collect friends => springboard to Page Create Lists of friends: post by list Set privacy settings! Collect relevant pages and groups – be active Mix the personal and professional, professionally Cultivate your professional image through your tabs: photos, video, info, notes, causes, etc.

19. Personal promotional page examples

28. How Would Wonder Woman Use Facebook for Personal Branding?

30. Cross-listings to website, blog, DC comics, Facebook Page, etc

31. value: my perspective on being a female crime fighter

32. Value: resources for fighting crime, or becoming a wonder woman

33. - post my magazine covers, photo shoots, youtube video of TV show, etc- Video: hot self-defense moves!

34. Questions for consideration Personal profile strategy Why you need it What makes you a thought leader? What do people always want to stop and talk with you about? Topic areas of discussion Which tabs you will populate? Who you will target? How will you measure success?

35. Personal page resources Privacy settings: http://www.allfacebook.com/2009/12/facebook-privacy-new/ (set to highest privacy settings) Keep in mind: “Everyone” really means “everyone who can search online” You can customize every Facebook update, exclude lists of people Be careful about who you allow to tag you and add photos and videos Creating Friend Lists: http://mashable.com/2009/08/14/facebook-networking/ Keep in mind: People can belong to more than one list, sort updates and info by lists

36. Personal page resources Creating a professional Facebook personal profile: http://webworkerdaily.com/2009/12/15/create-a-business-friendly-facebook-profile/

37. Facebook – professional pages http://www.flickr.com/photos/15507194@N00/3376955055/

39. Create special offers, promotions

40. Create a community of discussion and fans

41. It’s the new website - your extended website

42. Great for search and SEO

43. Fans are loyal and inclined to act!But…you cannot personally message fans…yet

44. Professional page best practices Collect friends => springboard to Page Create a custom landing/welcome tab Create a community and discussion Crowdsource questions – involve your fans (Dr. Phill does!) Q: How can you use Facebook to offer unique value?

45. Professional page best practices Fan other pages and cross-promote them Create the wall posts that will address questions Facebook Insights!! – also can track custom tabs Focus on one or two areas of emphasis Create shareable content

54. sharing and mentions

56. unique visitors, referral sources

58. Facebook PLACES and DEALS

59. How Would Wonder Woman Use Facebook Pages?

61. Value: resources for women fighting inequality in the home and environment

62. petition: sign petition for…

63. post my magazine covers, photo shoots, youtube video of TV show, etc

64. Create a map of inequality: users upload “hot spots” to the map,

66. Creating your page strategy What will the conversation be about? Where will you find your fans? What is the added value that you will offer FB fans? What do you want them to do? What is success, how will you measure it? What is the central message of your page?

67. Professional page resources Creating a Page in less than 5 minutes: http://blip.tv/file/2341364 Understanding Facebook Insights: http://www.allfacebook.com/2009/09/how-to-monitor-your-facebook-page-insights-to-improve-content/ http://www.hyperarts.com/blog/new-facebook-wall-insights-calculate-your-reach/ Tips and Best Practices: http://johnhaydon.com/2010/03/five-facebook-tips-from-randi-zuckerberg/ http://www.diosacommunications.com/facebookbestpractices.htm

68. Professional page resources Examples of custom landing tabs: http://fblandingtabs.wikispaces.com/

70. 70 million users worldwide One million company profiles Fabulous for B2B, hiring, creating and deepening connections, showing expertise

71. Features Personal profile, recommendations, apps, company profile, groups, answers (Questions), search, LI pro, job search and listings, saved search; Events, and now company Deals and Products featured

72. Using Linkedin effectively Optimize your profile Build a relevant network Participate in relevant groups Use your network to build your business

74. Keyword optimization

75. Minimum 50 connections, better >100

76. At least five recommendations

80. status updates

81. recommendations

82. recommending others (good karma!)To find applications, go to: http://www.linkedin.com/static?key=application_directory&trk=hb_side_apps

84. be super helpful without promoting yourself

85. offer added value with answers

89. be super helpful without promoting yourself

90. make sure it’s about the content area, not your business

91. don’t hog the group

93. be super helpful without promoting yourself

94. try to add additional resources/links/experts

95. Don’t answer if you don’t know the answer(!)

99. invite others to the EventFind Events – great resource

101. Company Profiles Add company Set up your company page Follow your own company Highlight products/services via Products/Services page Offer a deal through Company Profiles

103. How Would Wonder Woman Use Linkedin?

105. start a Female crime-fighter’s LI Group

106. Conversation: crime-fighting

107. Value: frequent status updates, follow her progress