List boosters

List Boosters
7 Ways To Generating Unstoppable, Targeted
Subscribers In Any Market!
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Introduction
I want to welcome you to this special training presentation.
I’m excited about being here with you and that I’m going to share
some things with you that I’ve learned in the past few years – the hard
way.
What I’m about to share with you is 7 simple list building ways that’ll
add 100, 1,000 even 10,000 new subscribers to your list in a very
short period of time.
I like to call it the “List Boosters”.
Even if you know one of these methods, there’s six more ways to
reach more subscribers.
So without further delay, let’s get started…
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List Booster #1
“Everyone Forgets About Their Backend –
That’s Where Most Action Takes Place”
No, I’m not talking about your own backend; I’m talking about your
product's backend – Your “Thank-you” page.
In this strategy, I’m going to show you how to collect a list of hungry
customers just waiting to buy from you.
In many cases, I've had up to 100% of the people who bought my
product also optin to my free newsletter.
But what if I hadn’t placed the optin form after they purchased? I
would have lost them forever, rather than gaining life-long, loyal
customers!
The idea is simple…
On any of your “download” or “thank-you” pages, simply place your
mailing list information and optin form after you place the links of the
actual product they purchased from you.
You can also place it BEFORE your customer even downloads the
product from you. This forces the person to optin to your list.
Here’s an example of an optin form on a product’s download page:
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Now, you don’t actually have to use your “main” autoresponder for
them to optin to. You can create a new autoresponder just for your
“paid customers.”
And, as simple and quick as that, you’ve got a list of hungry customers
just waiting for you to release another killer offer. It’s a very valuable
asset.
Using this method alone has gained me an extra 2,677 new
subscribers (actual paid customers) to my mailing list.
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List Booster #2
“Most People Know ‘Jack-In-The-Box’
But Never Use The Poor Guy”
You’re probably thinking “What the heck are you talking about with
'Jack-in-the-box'”?
You might or might not know it, but a Jack-in-the-box is one of those
clowns that pops out once you've wound up the box.
In marketing, it’s called a “pop-up” or “pop-over.”
The reason why I used this sort of analogy is because they both share
very similar characteristics.
• You need to set up the popup script (you need to unwind Jack).
• They both are annoying! Pop-ups are in the way of the main
page (which is highly effective); and Jack pops out of his box
with a laugh and grin, which is always annoying.
To make things better, it’s very easy to install a popover on your site.
I highly recommend that you join and store all your autoresponders
and subscribers with Aweber. For less than twenty bucks a month, you
can get some really powerful features.
I personally use “Popovers,” rather than Popups. Yes, there’s a
difference: A popover is basically another layer on your screen that
acts like a popup, but in reality, is completely UNSTOPPABLE by most
Internet browsers.
Popups, on the other hand, use javascript. Most browsers now come
pre-installed with javascript blockers. The only way the user will be
able to see your popup is to “enable” JavaScript. So popups could kill
your conversion rate drastically.
We’ve got to use better tactics these days.
Your popup/popover should have the following elements to accomplish
a high conversion rate:
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• A powerful headline
• Must have at least four benefits – What’s in it for
them?
• A call-to-action to get them to subscribe. E.g. –
“Fill in your name and email to gain access now!”
• A “Submit” button that does NOT say “Submit”. Use a
small call-to-action text on the button. I use
“YES! Let me in for FREE!”.
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List Booster #3
“Write Powerful & Useful Articles To Make
Your Readers Take Action”
You might wonder what writing useful article has to do with building a
list. Interestingly, there are a number of different ways in which they
can be used to build a list.
The first way you can build a list with articles is to write them and
then submit them to directories. This will generate some traffic to
your optin pages from directories, gaining you more subscribers.
Some of my favorite article directories are:
http://www.ezinearticles.com
http://www.goarticles.com
http://www.articlecity.com
http://www.ideamarketers.com
I cannot tell you just how powerful this is.
The second way you can build a list with articles is to optimize them
for keywords in your niche and then add them as pages to your own
site. After the search engines index your site, they will begin to send
traffic to you for those keywords, gaining you more subscribers.
This method works best if the articles are optimized for keywords with
little competition (i.e. usually ones that have under 2,000 searches).
Another way in which you can build an optin list with useful articles is
to submit them to publications – both online and offline. This, too, will
generate traffic to your optin page.
There's another way you can use articles to gain subscribers, but it is
somewhat different.
Rather than using them to generate traffic, use them as a
perceived value bonus that will get subscribers to optin.
Many marketers are now using this technique. Rather than sending
their traffic to a sales page, they’ll send it to an optin page that offers
a free “mini course” about the specific niche. It’s been proven to be
quite effective in gaining optins.
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All that is required with this technique is that you take 5 – 7 of your
own articles and bundle them into a course – or you take 5 – 7
“free reprint rights” articles from a directory – and add them to a
course.
You then advertise the free course in exchange for the optin. You can
then advertise to subscribers during your course and after it as much
as you wish, rather than making a single attempt on a low-conversion
rate sales page.
Just make sure that you’re providing content-rich articles – not a sales
pitch.
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List Booster #4
“Write Unstoppable Viral Reports”
If you really want to boost your list size in a short amount of time,
your best bet is to write a viral report.
How does a viral report work? It's simple.
I like to use a cool and free tool called Open Office (It’s an alternative
for Microsoft Office™)
1. Start by downloading the office software bundle for
free at the following URL:
http://www.openoffice.org.
2. Next, open up the text editor in this program and
outline a short 5-10 page report. Your best bet is
to select a “hot topic” within your given niche
(i.e. something everyone is talking about on
forums).
3. Write the report in the Open Office text editor,
using clean formatting, clear organization, and
useful tips.
Make sure to include links throughout your
viral report that point back to your optin
page.
I would definitely suggest using at least one
on the title page and one at the end of the
report; however, ideally, you should find good
places to plug your optin page all throughout
the report.
4. Once you have proofread your report, you can simply
hit the “PDF” button on left sidebar of the Open
Office text editor. This will instantly turn your
document into a PDF.
The next step is distribution.
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In order for your viral report to be a success, you
will want a large number of people to download it, read
it, and then opt into your list.
Viral reports and ebooks are meant to be that – viral. So your main
focus is to target a broad market.
I’m not talking about tiny niches like “Playing the flute”, I’m talking
about a broader market. Instead of targeting those who only want to
learn how to play the flute, target those who want to learn music.
So if you’re in the “home business” arena, you don’t want to just
target “Affiliate Marketers”, you want to target anyone interested in
making money at home.
So, this means you will need to get people to either give it away for
you or sell it for you.
If you plan to give it away for free, contact your current list with the
report and tell them they are welcome to give it away to anyone for
free. Additionally, contact ezine owners and webmasters in your niche
and ask them if they want a free report.
This is both a quick and effective means through which you can
generate traffic for your optin list.
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List Booster #5
“Use Powerful Signature Files”
Sometimes the simplest, most obvious techniques are the most
effective, even though they are overlooked as being invalid or
unrealistic.
This is definitely the case with signature files. Most marketers overlook
them as simplistic ways to get traffic and to build lists. This is because,
they think, you are only getting subscribers every single time you
post, rather than on “auto pilot,” as they would prefer.
Unfortunately, when it comes to marketing, hard work is often needed
to deliver results faster and more effectively.
Using signature files requires some work, but if you already send out
emails frequently and if you already post on forums frequently, it will
require almost no work at all – and will yield results on a daily basis.
For the sake of this example, however, let's assume you're not
constantly involved on forums already.
A good way to get your signature file on forums is to first search for
them on Google. This is as simple as inputting “(add your market
here) forum” without the parenthesis on Google, searching through the
results, and bookmarking the best choices.
So for example, if you’re in the “bird” niche, you’d search for the terms
“bird forum” on the search engine. You’ll get a rich list of related
forums there for you to join.
I personally suggest looking at forums that have really low Alexa
ratings (lower than 50,000) and active posters. Not all niches will have
these forums, but if possible, you will want to find ones that have
dozens of new posts and replies on the main forum each day.
The second part of this strategy is simple:
Add your signature to your profile and make it desireable.
Use some powerful line to draw in your readers – and then direct them
to your optin page. If your list is free, include that, as it is likely to
draw a lot of extra clickers. I’ll give you an example later on.
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In addition to posting on forums, make sure that you include a
signature file in all of your business emails. This is especially true if
you have multiple businesses in the same niche. It's a great way to
cross-promote your businesses and your list.
These signature files have worked for me:
Email Signature
-------------------------------------------------------------------------------
Kind regards,
Your name
www.yourdomain.com
Internet Marketing Tips, Tricks & Techniques at:
www.yourdomain.com
-------------------------------------------------------------------------------
Forum Signature
Join the [YOUR NEWSLETTER NAME] FREE where I share my
Insider marketing tips, tricks and techniques to help you
grow and profit from your online business:
www.yourdomain.com
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List Booster #6
“Get Involved With As Many Giveaway Events As
Possible – You Don’t Need To Start Your Own!”
If you're unfamiliar with give-away events, you're missing out on a
huge opportunity to boost your list size in a short period of time.
How do these giveaways work?
You can start by either finding several partners who have products in
your given niche or by looking for give-away events already going on
in your market.
During these events, product and site owners will each contribute their
own products to a massive give-away, which they will all promote.
Since a bunch of the top site and product owners in the niche are
teaming up for a project, it will create a buzz that will be greater than
the sum of the parts (i.e. than the efforts of each individual marketer).
You can then promote your optin list using this massive give-away. In
exchange for all of these products from high-quality sites, which they
will get for free, you will ask visitors to optin to your newsletter.
Not only is this great for the short term optins, but it is also an
excellent way to brand your business – by putting your name next to
the names of high-quality site owners in your niche.
Many niches don't have regular giveaways going on. If this is the case
in your niche, be the first person to start organizing them – perhaps
preceding the next Holiday.
A lot of giveaways nowadays run for a limited time only. This gives
the majority of the market to join right away and gives the site owner
the maximum amount of subscribers in a very short period of time.
So if you don’t want to miss out on any here’s what I’d do. I usually
subscribe to as many lists of today’s top marketers so I can find out
the latest giveaway events happening. If you have a decent list size,
there’s no reason why the event owner won’t accept you as a
contributor.
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If you want to start your own giveaway, be prepared for a lot of effort
and persistence to see results. But it doesn’t have to be that
daunting.
Just make sure you have a plan before starting it. Such as JV’s to
invite, website functions, payment processors, commissions,
promotions and more.
If you want to contribute to a giveaway, make sure you offer
something of value and if possible, something unique. This will get
you the most amount attention and you’ll sure stand out from the
crowd.
Here’s a couple of screenshots from my autoresponder which shows
just how powerful this strategy really is.
“FreePLR” Giveaway:
(14 day event only)
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“Awesome Fun Gifts” Giveaway:
(5 day event only)
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List Booster #7
“Add Your Opt-In Form To As Many Of Your Sites &
Pages As You Can – Your Business Should Revolve
Around Building Your List”
Of all of the list boosting tips I've given you so far, I would suggest
this last one above all else – especially if your site is already receiving
a considerable amount of traffic: add your optin form to as many
pages and other sites you have as possible!
Many Internet marketers and Internet business owners make the
mistake of creating an “optin page” or a “squeeze page” and leaving it
at that.
Perhaps they will make an attempt to drive traffic to that optin page
through Google Adwords or some other form of paid traffic.
This is often a senseless move, given the raw amount of traffic they
already receive from search engines without advertising.
So rather than optimizing your site to send visitors to a sales page,
use various forms of squeeze pages, optin forms, popovers, sidebar
opt in forms, and popups to get visitors on your list.
Once those visitors are gone, they most likely won’t return unless they
have a reason to return. That’s why you should grab your prospects
information BEFORE you make any type of offer on the site.
From there, you can turn them into warm prospects and then sell to
them on a monthly basis – guaranteeing you a monthly income - far
better than attempting to do everything in one shot.
You can put your optin forms or just mention your newsletter/ezine on
your contact list, your sales page, your download page and more.
Whatever you do, make it the most important part of your business -
don't leave that part to direct sales and customers' memories!
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Well, there you have it…7 list boosters to boost your subscriber base.
Let’s recap what they were:
1. Use your back-end – “thank-you” & download pages –
for a highly responsive list.
2. Use friendly popups
3. Write or hire someone to write you a useful article
4. Write Unstoppable Viral reports
5. Use powerful signature files
6. Get involved with as many Giveaway events in your
market or niche
7. Add your optin form to as many of your sites and
pages as you can
If you feel overwhelmed by the information I’ve given you, don’t be.
There were “7 ways”. So what I want you to do is at least use ONE
way to start off with. From there you’ll build momentum and you can
then use the other “ways” I’ve listed for you to build your list.
I’ve provided you with 7 of the best list builders I’ve used in the past
so I know what I’m talking about here. Use all of the techniques I’ve
shown you and I guarantee – you’re on your way to a bigger list and
greater profits.
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