Remko Herremans en Fons Van Dyck – Get to know the new consumer 2011. The global and local point of view.
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Euro RSCG Nederland en Think BBDO gingen op zoek naar wie de consument in 2011 is en wat hij belangrijk vindt. Tijdens deze sessie worden consumentenprofielen toegelicht en wereldwijde en Belgische resultaten naast elkaar gelegd.
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Remko Herremans en Fons Van Dyck – Get to know the new consumer 2011. The global and local point of view.
- 5. 42% of global citizens assess the current economic situation as good
- 6. Belgians are less optimistic
- 8. Confidence in institutions What do Belgians trust most? Justice Media Major brands Health care Religious Institutions Your employer Banks Food controls Belgian Government Politics Education Police
- 9. Confidence in institutions What do Belgians trust most? Justice Media Major brands Health care Religious Institutions Your employer Banks Food controls Belgian Government Politics Education Police
- 10. Decreased confidence in almost all institutions
- 13. Beliefs related to crisis
- 14. Beliefs related to crisis
- 15. Beliefs typology
- 16. Beliefs typology
- 20. Individualists
- 21. Apple iPad - 2011
- 23. Moral Crusaders
- 24. Radio 1, Peeters en Pichal - 2010
- 25. Basta
- 26. World Savers
- 29. Drink nu melk voor later
- 31. De Lijn
- 33. Fatalists
Notas do Editor
- From the Global @dvisor Wave 14 (G@14), an Ipsos survey conducted in 24 countries around the world via the Ipsos Online Panel system, between October 8, 2010 and October 20, 2010.
- The World in still walking the recovery line … dealing with a « post impact » trauma from the major crisis that picked down in 2008/2009! But we are not all recovering at the same speed. The slowly but surely recovery can now be charted: between November 2009 and April 2010 the global aggregate positive economic assessment was 38%; in May and June 2010 it notched up to 39% and in October 2010 it jumped to 42% (+ 2). Of course, and unfortunately, there’s still a long way to go to catch back up to those heady days of April 2007 when the global assessment was at 56%; however, the world appears to be in recovery mode as it’s just 3 points back of where it was in April, 2008 before the bottom fell entirely out of the credit, stock and economic markets. The true questions can now be: how long is the recovery going to take, and is the world and its citizens be the same tomorrow.? If we clearly cannot answer the first question, we now have some signs, evidence and analysis helping us depicting and describing how the consumer-citizen is today, what he thinks, what he believes and what he wants for 2011.
- There is a general negative trend impacting all aspects and all “corner stone” of our society. At the leading hedge of the decline, ( with no surprise ), we will find the Politics, the Religious order, the Government, followed by Justice and Banks. In other words, almost all the pillars of our Grand-parents’ society have a knee down. But first good news is that, globally, Brands still have an important role to play in our society : of course they need to meet the expectations of citizens, of course every mistake will be severely sanctioned but still in Belgium, 56% of our citizens continue to trust Brands (as opposed to Corporations …) . And so do they continue to trust our Healthcare system and in our Education system!
- 14% of these consumers will be pessimistic, only thinking that the “bad will bring the worse” 17% will be the optimists–humanists, preaching for more “collective” values, less waste and more sharing 24% will preach / dream for more control-penalties-end of the abuses So overall a good half (55%) of the Belgian citizens are driven by a collective outcome of the crisis (in the positive or negative sense), and thus the other half, (45%) is driven by a more “in action attitude” with a split between individuals solution (I can do it attitude) and collective solution (companies will have to adapt & bring creative ideas) 18% of the consumers will be driven by “creativity & more cleaver consumption” will be a Win & a Must, post crisis. Last, 27% (so the larger group) is developing a “can do / will do” style at an individual level there is only little chance that the society will change by itself, so “we” have to do it (from an individual level).
- Apple iPad – 2011 Apple-iPad-2-TV-Ad-We-Believe[www.savevid.com].mp4
- Delvaux
- Neem-s-op--tv-spot[www.savevid.com] Neem ‘s op – Peeters en Pichal - 2010
- Basta
- Bio-Planet – Evi Guyaerts
- Vlam: Bio, mijn natuur
- Drink nu melk voor later Melk-Jumpers[www.savevid.com]
- De lijn – Het is slimmer om je in groep te verplaatsen De-Lijn-Pinguins[www.savevid.com]
- BNP Parisbas Fortis BNP-Paribas-Fortis-Blijf-ervoor-gaan[www.savevid.com]
- Axa – stabiliteit
- Axa – stabiliteit
- Euromillions 2006 Euromillions Belgique September 2006