AdReport is de eerste dienst die continue online-advertenties trackt en organiseert. Yorgos Mersinis legt uit hoe AdReport 24/7 Nederlandse websites op reclame-uitingen, displaybanners, prerolls (ook van YouTube), skins, etc. scant en organiseert. En hoe het campagne managers veel overzicht geeft door uitingen onder andere per adverteerder, campagne, product, categorie en subcategorie en per website te tonen. Yorgos laat zien hoe uitgevers direct inzicht krijgen in alle lopende campagnes op concurrerende websites waardoor zij reclame-inkomsten kunnen maximaliseren. Ook adverteerders en mediabureaus helpt hij met een overzicht in eigen advertenties en die van de concurrent. Door middel van een overzicht met startdatum, boodschap en weblocatie, én de mogelijkheid de uitingen te downloaden.

1. An Introduction to AdReport.nl
Georgios Mersinis
November 24, 2015

2. HOW MANY OF YOU GET
DETAILED REPORTS ABOUT
OFFLINE ADV?

3. HOW MANY OF YOU GET
DETAILED REPORTS ABOUT
OFFLINE ADV?
HOW FAST DO YOU GET
THESE REPORTS?

4. OFFLINE ADVERTISING
IS WELL REPORTED AND
ORGANISED

5. OFFLINE
ADV
60%
ONLINE
ADV
40%
DID YOU
KNOW ?

6. As more people consume information online,
the advertising budget shifts towards this medium
40% and growing
60%

7. The internet revolution and its continuous evolution
has redefined the traditional value chain:
PUBLISHER - AGENCY - ADVERTISER

8. Automated trading ProgrammaticTraditional media buying
More and more, successful online Advertisers are
preferring a self service platform when it comes to
online advertising

9. In The Netherlands, 89% of the publishers are selling more
than half of their inventory programmatically, making it
one of the most developed markets in Europe (source: FaR)

10. webover
footer
banner
300x250
skin
billboard
950x250

11. OFFLINE
ADV
60%
ONLINE
ADV
40%
Traditional advertising
is well organised and
reported
WOULD YOU LIKE TO
HAVE SIMILAR INFO.
FOR THE
ONLINE ADVERTISING?

12. Now, there is a user friendly tool that offers you
Transparent, Comprehensive information in Real Time
about any display advertising activity,
www.AdReport.nl

13. Our patented software scans 24/7 Dutch websites
(also Mobile websites) looking for:
Banners - HTML5 - Pre rolls - You Tube (Pre roll
ads) - CPM or on Google display network
Then, we classify by website, advertiser,
product category, sub-category, campaign duration

14. AdReport helps …
Publishers to increase their advertising income
Agencies to understand when a campaign
starts-ends and in which sites, and
Advertisers to get detailed insights on any
online advertising activity of their competitors

15. As Marketeer I want to
Track in real time my competitors’
advertising activity
Know when a campaign starts - ends
and in which websites that they are
advertised, what is the message …
Instant reports
Alerts
Download all banners and artworks

16. Track my
competitors
Know their
message
The
dimensions
Start of the
campaign

17. Websites
selected
The formats
The actual
page adv.

18. Example
Telecom

19. Compare
messages

20. Create
Alerts

21. As Publisher I need to
Know if I miss any ad(s) vs my
direct competitors
Which categories my
competitors’ are attracting
more than me
Alerts
Instant reports

23. Check daily
what I miss

24. Business case Publisher: FD MediaGroep

27. Business case Publisher: FD MediaGroep

28. Business case Publisher: FD MediaGroep

31. Advertising has never been so
complicated as it is nowadays;
Change is everywhere and constant;
Flexibility - Speed - Simplicity
Transparency - Real Time information
offers a real competitive advantage

32. Thank you
Ask for a free demo via AdReport.nl
yorgos@adreport.nl or peter@adreport.nl