Patrick Frei of Namics presented an overview of an e-commerce architecture project for Phonak. The presentation included information on the project journey, design impressions of the B2B and B2C portals, and an overview of the system architecture and its benefits such as supporting multiple brands, languages, and high availability. The outlook discussed next steps including international rollouts and additional features.

1. Day. Ignite.
Phonak. Namics.
Patrick Frei. Principal Project Manager.
14th October 2009

2. Agenda.
! Journey overview
! Information architecture and Design Impressions
! Architecture overview
" Architecture blueprint
" Architecture benefits
! Outlook
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3. Journey Overview.
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4. Management Overview
Seamless interaction, communication without
limits, life without compromise, LIFE IS ON
Target groups Interviews Personas eService Architecture CMS
Strategic options Scenarios User Stories " System " Templates
SWOT analysis IA " Data " Components
Strategic goals Wireframes " Integration " B2B/B2C
Persona Prototype " Infrastructure " MSM
" Security " Multilanguage
Online CI/CD B2B/B2C
eStore eServices B2B/B2C
Strategy Rebranding Conception
PIM eServices
" Product Catalogue " Front-end in CQ5
" Back-to-front SAP integration " Java (Spring) based service
" Front-to-back SAP integration oriented integration layer
" eStore basket " SAP integration
" Spring " Front-to-back / Back-to-front
" Synch / Asynch
MAM
" Celum CMS
" Hybris MAM integration " International B2B / B2C presence
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5. Information Architecture and Design Impressions.
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6. Information Architecture
A clear information architecture for B2B and B2C
was defined and implemented.
B2B Portal B2C Portal
eStore – CUG eServices – CUG Public B2B Public B2C
" Product Catalogue " Order Overview " Products " Hearing and
Hearing Loss
" Shopping Cart " Document Center " Professional Tools
" Counseling and
" Checkout " User Management " Pediatric Products
" Address " Library " Usage and
Management Support
" Support
" Warranty Lookup
" Events
" Business
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7. Design impressions
eStore.
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8. Design impressions
eServices.
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9. Design impressions.
Public B2B.
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10. Design impressions
Public B2C.
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11. Architecture Overview.
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12. Architecture Overview
Architecture Blueprint.
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13. Architecture Overview
Architecture Benefits (1/2).
! Multi-Brand
! Multi-Site
" B2B
" B2C
! Global
" 20 Countries
! Multi-Language
" 14 Languages
! Closed User Group
! High Availability
! High Scalability
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14. Architecture Benefits
Architecture Benefits (2/2).
! Front-end configuration by drag & drop
! True and seamless front-end application integration
! International roll-out with the push of a button (MSM)
! Service orientated back-end / SAP integration
! High quality and integrated product information (PIM)
! Offline capability (backend)
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15. Outlook.
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16. Outlook
The journey continues with a wealth of interesting
challenges ahead.
! eServices / eStore international roll-out
! eStore front-end integration
! Additional brands
! Personalization
! Performance / Conversion
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17. Thank you for your attention.
Patrick.Frei@Namics.com
© Namics
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18. Facts. Figures. Namics.
! Founded 1995
" Spin-off (University of St. Gallen)
! 280 Employees
! 39.2 Million CHF turnover in 2008
! Places:
" Frankfurt, Hamburg, Munich, St. Gallen, Zug, Zurich
! Owner
" PubliGroupe SA, Lausanne
" Management / consolidated company
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19. Competences. Namics.
! Web service provider for premium, professional
ebusiness services
" Commerce & Conversion
" Intranet & Collaboration
" Online Strategy
" Web Content Management
" Social Applications
" Online Marketing
" Brand Communication
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20. Figures. Facts. Phonak.
! Founded 1947
! Specialized in premium hearing instruments
! 1073 Bil. CHF revenue
! 4200 employees
! Headquater
" Stäfa, Switzerland
! Owner
" Sonova Holding AG
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