Brand independence is when brands manage consumer traffic, also known as “private traffic”. Independent brands also do not sell through marketplaces like JD, Tmall, and Kaola, rather they sell and draw traffic to their own website, also known as “brand.com”. Brands’ independent channels mainly include brand.com, brand apps, mini-programs, and brands retail stores.
A comprehensive report on brand independence in China is offered by daxue consulting - a strategic market research firm.
The CMO Survey - Highlights and Insights Report - Spring 2024
Brand independence in China by daxue consulting
1. TO ACCESS MORE INFORMATION 0N BRAND INDEPENDENCE, PLEASE CONTACT DX@DAXUECONSULTING.COM
dx@daxueconsulting.com +86 (21) 5386 0380
March. 2020
HONG KONG | BEIJING | SHANGHAI
www.daxueconsulting.com
MAKE YOUR BRAND
INDEPENDENT AGAIN
IN CHINA
8. CONTENT OUTLINE
DIGITAL OVERVIEW OF CHINA1.
IT IS TIME TO CONSIDER
BRAND INDEPENDENCE2.
PRIVATE TRAFFIC HELPS TO
GAIN INDEPENDENCE
3.
4. CASE STUDIES