This document provides guidance on using social media to market events. It recommends creating a memorable hashtag and promotion plan before the event. During the event, it suggests live tweeting, photos, video, and live streaming. After the event, follow up with attendees via email, gather feedback, and post recap photos and social media. The document also provides tips for highlighting guest speakers on social media and creating a targeted promotion plan across Facebook, Twitter, Pinterest, Instagram, and LinkedIn. Consistent posting of attendee photos, speaker highlights, and follow-up content is recommended to promote the event and build community engagement.

1. Marketing Your Event
Using Social Media
Prepared by Dawn Raquel Jensen

2. Dawn Raquel Jensen
Social Media Speaker
Digital Marketing Coach
Social Business Trainer

3. Your Events: Create a Social
Promotion Plan

4. Planning & Prepping Your Event
Before the Event
• Unique memorable hashtag
• Company/Org Hashtag
• Eventbrite to Facebook Page
During The Event
• Live tweeting
• Photos
• Video
• Live streaming
After the
Event
• Email follow up
• Feedback*
• Photos
• Social Recap

5. Event Marketing: Before
Social Promotion Plan
Highlight Guest of Honor
Promote Content Offline
Schedule Tweets for Day of the
Event
Use Targeted Ads (*Budget)

6. Highlighting Your Guest of Honor
“Like as
Page”
Share
their
Page
Twitter
Handle
Popular
video or
blog post
Include
hashtag
Call to
Action

7. Liking As Your Page…

8. Sample Social Promotion Plan
Facebook
Event page
• Use descriptions
filed
• Include all
relevant links
• Introduce official
hashtag
Twitter
Templates
• Official hashtag
• Trackable
shortened URL
• Official Twitter
handles of
notable speakers
(@virtualoptions,
@dawnrjensen)
Pinterest
Create
Pinboards
• Workshops
• Guest Speakers
• Artists
• Venue
• Flyer
• Merch
• Keywords &
Descriptions
Instagram
Queue up
• Photos from
previous events
• Flyer
• Include official
hashtag
• Video Clips
• Testimonials
• Speaker shout
outs
LinkedIn
Publisher
• Post to Groups
• Company Page
• Create Showcase
Page

10. LinkedIn Groups & Pages

11. Facebook Groups for Events

12. Social Promotion
• Create a Highlight Reel
• Use Visual Testimonials
• Empower Fans and Attendees with Shareable Assets
• Tweetables
• Instagram
• Pinterest Images
• Audio
• Video
• Articles
• Press Releases
• Blog
• Graphics

13. Social Promotion II
• Use Photos of Attendees for
Social Posting
• Share picture of speaker with
quote overlays
• Create a Group Featuring Event
Speakers
• Intro or welcome video

14. Who are your event or brand ambassadors?
Are you equipping them with information?
Are you connected with them online?

15. Follow up – Follow on
• What’s next?
• Will your survey?
• Pre-sales for next event?

16. Social Platforms:
Digital Embassies and Outposts
Website
Facebook
LinkedIn
Pinterest/
Instagram
SlideShare Twitter
YouTube/Vimeo/
Snapchat
Yelp/Foursquare
Vine/Periscope/
Meerkat
*Google+
www.virtualoptions.net | ©2015 Virtual Options Coaching & Training | dawn@virtualoptions.net

18. LinkedIn.com/in/dawnjensen
Fb.me/virtualoptions
dawn@virtualoptions.net
@virtualoptions, @dawnrjensen
Need help for your next event?
Let’s Connect!

19. http://www.virtualoptions.net